---
title: "Ember Mug — £112K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ember-mug"
last_updated: "2026-07-31T23:58:23.359Z"
locale: en
meta:
description: "Niche score 42/100 · £112K/yr market · 80K searches/yr · £85.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £112K/yr market · 80K searches/yr · £85.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ember Mug — £112K/yr Amazon UK Niche (2026) - Flapen"
---
# **ember mug**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 13Conversion 20Competition 36Returns 95Price range 69Avg price 80Brand share 4Review moat 60Quality gap 84
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£85.57**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£17.85–£137.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,085**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£112K**
£112K/yr · 80K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-23.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, ember mug is a £112K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ember mug market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£64K–£86K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#4,372**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **43%**
- **Out of stock**
- **22.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**29**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Ember73% - Oak & Ember8% - Nextmug by Nextboom7% - Ikago7% - APEKX3% - EMBER2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — -23.2% search growth over the last 90 days.
5K3KBlack Friday '25Holiday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/ember-mug/trend)
## **Top ember mug search terms**
- **ember mug**58K/yr-18.7%0.9% conv. - **ember**12K/yr-0.7%0.5% conv. - **ember mug 2**10K/yr-56.3%1.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/ember-mug/search-terms)
## **Top ember mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£34K40%£45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Ember Temperature-Control Smart Mug 2 295 ml White 1.5-hr Battery Life App-Controlled Heated Coffee Mug Improved Design**Ember**£95.86**4.2★302 rev](https://www.amazon.co.uk/dp/B07NQTXX4Y) [2**Ember Temperature Control Smart Travel Mug 2+ with Apple Find My Feature - 355 ml App-Controlled Rechargeable Insulated Coffee Flask with Leakproof Lid - Fits Most Cup Holders - 3-hr Battery Life**Ember**£137.75**3.5★40 rev](https://www.amazon.co.uk/dp/B0CCWC6YS7) [3**Ember Temperature Control Smart Mug 2 10 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design White**Ember**£105.06**4.3★2,798 rev](https://www.amazon.co.uk/dp/B07NQPYGYD) [4**Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Sage Green**Ember**£107.78**3.8★139 rev](https://www.amazon.co.uk/dp/B0CP4ZNJLR) [5**Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her**Oak & Ember**£17.85**5.0★4 rev](https://www.amazon.co.uk/dp/B0DP17YCJP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ember Temperature Control Smart Cup 14 oz App-Controlled Heated Coffee Cup Includes Lid Espresso Mug with 90 Min Battery Life Black**Ember**£117.95**19 rev1y ago](https://www.amazon.co.uk/dp/B0F64HHVLW) [**Nextmug - Temperature-Controlled Self-Heating Coffee Mug (Burgundy - 415 mL)**Nextmug by Nextboom**£70.00**39 rev1y ago](https://www.amazon.co.uk/dp/B0DR38TQDL) [**Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her**Oak & Ember**£17.85**4 rev1y ago](https://www.amazon.co.uk/dp/B0DP17YCJP) [**Nextmug - Temperature-Controlled Self-Heating Coffee Mug (Black - 415 mL)**Nextmug by Nextboom**£70.01**39 rev2y ago](https://www.amazon.co.uk/dp/B0DR3F5C5Y) [**Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Sage Green**Ember**£107.78**139 rev2y ago](https://www.amazon.co.uk/dp/B0CP4ZNJLR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her**Oak & Ember**£17.85**5.0★**▲ 278%**](https://www.amazon.co.uk/dp/B0DP17YCJP) [**Ember Temperature Control Smart Cup 14 oz App-Controlled Heated Coffee Cup Includes Lid Espresso Mug with 90 Min Battery Life Black**Ember**£117.95**4.9★**▲ 119%**](https://www.amazon.co.uk/dp/B0F64HHVLW) [**New Ember Temperature-Control Smart Mug 2 295 ml White 1.5-hr Battery Life App-Controlled Heated Coffee Mug Improved Design**Ember**£95.86**4.2★**▲ 83%**](https://www.amazon.co.uk/dp/B07NQTXX4Y) [**Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Black**Ember**£122.27**4.2★**▲ 54%**](https://www.amazon.co.uk/dp/B07Z5H4TF5) [**Ember Temperature Control Smart Mug 2 10 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design White**Ember**£105.06**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B07NQPYGYD)
**~~View all trending →~~**
## **What buyers say about ember mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**17%
*“very clean taste which actually tastes of beef”*
**Quality-Overall**12%
*“Excellent product”*
**Temperature Retention**10%
*“keeps warm”*
**Ease Of Chewing/Swallowing**7%
*“Very chewy”*
**Flavor**6%
*“The flavour was excellent she reported”*
**Nutritional Content**4%
*“Great for a diet especially keto”*
**Value For Money**4%
*“welworth the money”*
**Heating**4%
*“Works well, definitely keeps ur drink warm - hot”*
**Advertised Vs Actual Product**3%
*“Works as promised”*
**Temperature Control**3%
*“adjustable heat”*
### **What buyers complain about **
**Value For Money**13%
*“a bit expensive”*
**Spiciness**7%
*“If possible I wish they would make a less spicy flavour”*
**Sweetness**7%
*“tried a few beef jerky, most are too sweet and chunky and just don't taste nice, love these <3”*
**Durability**7%
*“Stopped working after a week”*
**Functionality-Overall**7%
*“Doesnt work”*
**Size-Overall**5%
*“The mug itself is too large for my espresso machine”*
**Touch/Button Controls**3%
*“The on off button is difficult to find”*
**Ease Of Chewing/Swallowing**3%
*“chewy, overly peppery”*
**Microwave Safe**3%
*“Dont put cup in microwave”*
**Moist/Dry**3%
*“hello,I have found these chewy,a bit too dry for my taste,even though they are l9vely and thinly sliced”*
### **Top return reasons **
**Functionality-Overall**17%
**Charging**14%
**Heating**13%
**Value For Money**6%
**Color**6%
**Gifting Purpose**6%
**Battery Life**6%
**Compatibility-Overall**6%
**Weight Heavy**6%
**Product Condition**6%
## **Common questions**
- **Is ember mug profitable to sell on Amazon United Kingdom?**
- The niche generates £112K/yr across 14 tracked products. 90-day search growth is -23.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the ember mug niche?**
- 6 brands and 29 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in ember mug?**
- Top complaints mined from reviews: Value For Money, Spiciness, Sweetness. The return rate is 0.9%.
- **What does it cost to enter the ember mug niche?**
- Listings span £17.85–£137.75; the average listing price is £85.57 (sweet spot $15–$100). The average incumbent carries 1,085 reviews — the moat a new listing must climb.
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