---
title: "Electric Pot — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/electric-pot"
last_updated: "2026-08-01T02:07:30.018Z"
locale: en
meta:
description: "Niche score 46/100 · £56K/yr market · 145K searches/yr · £26.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £56K/yr market · 145K searches/yr · £26.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Electric Pot — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **electric pot**
**Skip it**
Soft demand (-30.9% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 10Conversion 18Competition 80Returns 44Price range 91Avg price 95Brand share 52Review moat 46Quality gap 79
**Avg price**
**Incredible****£26.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.64–£64.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,860.49**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£56K**
£56K/yr · 145K searches
**Growth**
**Bad****-30.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, electric pot is a £56K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric pot market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£40K–£54K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **11.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 79%
**Open market**
**21%**
- DEZIN24% - Audecook18% - ZEJEXXB17% - Vocha10% - Quest5% - Foppla5%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -30.9% search growth over the last 90 days.
5K3KPrime Day '25Spike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/electric-pot/trend)
## **Top electric pot search terms**
- **electric pot**43K/yr-35.3%0.9% conv. - **electric hot pot**36K/yr-30.5%1.2% conv. - **electric cooking pot**18K/yr+0.8%0.7% conv. - **electric saucepan**16K/yr-35.6%1.1% conv. - **electric cooking pots**8K/yr-22.0%0.3% conv. - **electric hotpot**9K/yr-42.9%1.1% conv. - **electric saucepan with uk plug**8K/yr-51.8%2.1% conv. - **electric hot pots**7K/yr-32.5%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/electric-pot/search-terms)
## **Top electric pot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Double layer)**ZEJEXXB**£14.65**4.2★33 rev](https://www.amazon.co.uk/dp/B0G1T3SR9Y) [2**Dezin 2L Mini Electric Pot Non-Stick Noodle Cooker for Soup & Pasta**DEZIN**£24.44**4.6★2,261 rev](https://www.amazon.co.uk/dp/B0BXS31WT7) [3**Dezin 2L Mini Electric Pot Non-Stick Noodle Cooker for Soup & Pasta**DEZIN**£24.26**4.6★2,261 rev](https://www.amazon.co.uk/dp/B0B998V65Y) [4**Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Single layer)**ZEJEXXB**£13.59**4.2★33 rev](https://www.amazon.co.uk/dp/B0G1TGKJ3D) [5**Dezin 2L Mini Electric Pot Non-Stick Noodle Cooker for Soup & Pasta**DEZIN**£27.00**4.6★2,261 rev](https://www.amazon.co.uk/dp/B0CF539TL4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Double layer)**ZEJEXXB**£14.65**33 rev8mo ago](https://www.amazon.co.uk/dp/B0G1T3SR9Y) [**Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Single layer)**ZEJEXXB**£13.59**33 rev8mo ago](https://www.amazon.co.uk/dp/B0G1TGKJ3D) [**Food Party Hot Pot Electric 4L Hotpot Pot with Devider Detachable 220V 1350W Hot Pot Cooker Fondue for 6 People**Food Party**£50.65**1,066 rev1y ago](https://www.amazon.co.uk/dp/B0FB3GT87Z) [**Dezin 6L Hot Pot Electric with Divider Shabu Shabu Pot with Power Control**DEZIN**£64.78**302 rev1y ago](https://www.amazon.co.uk/dp/B0CN8RKSNZ) [**Electric Hot Pot Cooker Multifunctional Portable Non Stick Mini Cooker with Steam Rack 2 Gear Rapid Heating Boil Simmer Dry Protection for Ramen Noodles Soup Home Travel Gifts(Blue double layer)**Foppla**£14.46**11 rev1y ago](https://www.amazon.co.uk/dp/B0DRNBBBXT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Electric Hot Pot Cooker Multifunctional Portable Non Stick Mini Cooker with Steam Rack 2 Gear Rapid Heating Boil Simmer Dry Protection for Ramen Noodles Soup Home Travel Gifts(Blue double layer)**Foppla**£14.46**4.2★**▲ 309%**](https://www.amazon.co.uk/dp/B0DRNBBBXT) [**Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Double layer)**ZEJEXXB**£14.65**4.2★**▲ 172%**](https://www.amazon.co.uk/dp/B0G1T3SR9Y) [**Dezin 6L Hot Pot Electric with Divider Shabu Shabu Pot with Power Control**DEZIN**£64.78**4.5★**▲ 144%**](https://www.amazon.co.uk/dp/B0CN8RKSNZ) [**Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Single layer)**ZEJEXXB**£13.59**4.2★**▲ 89%**](https://www.amazon.co.uk/dp/B0G1TGKJ3D) [**Dezin 2L Mini Electric Pot Non-Stick Noodle Cooker for Soup & Pasta**DEZIN**£24.44**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B0BXS31WT7)
**~~View all trending →~~**
## **What buyers say about electric pot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cooking Experience**13%
*“Good cooking outcomes”*
**Quality-Overall**12%
*“The build quality is solid”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**10%
*“Good Value”*
**Ease Of Cleaning**7%
*“cleaning has been straightforward”*
**Heating**7%
*“Heats up fast”*
**Size-Overall**5%
*“The product appears compact in size”*
**Time Taken**3%
*“Comes to the boil really quickly”*
**Advertised Vs Actual Product**3%
*“All was as described”*
**Durability**2%
*“Great material and durability”*
### **What buyers complain about **
**Size-Overall**14%
*“Bit small”*
**Quality-Overall**7%
*“really poor quality construction”*
**Durability**7%
*“now decided to stop working”*
**Adhesion/Stickiness**5%
*“Food dont stick at all”*
**Ease Of Cleaning**5%
*“however, this causes a huge issue with cleaning”*
**Heating**4%
*“part of the grill didn't heat up anything”*
**Functionality-Overall**4%
*“Doesnt work”*
**Cooking Experience**3%
*“Slow cooker”*
**Non-Stick Coating**3%
*“Why is nobody saying the coating in this pot peels off”*
**Strength**2%
*“it doesnt feel especially sturdy”*
### **Top return reasons **
**Size-Overall**36%
**Functionality-Overall**12%
**Heating**9%
**Quality-Overall**6%
**Product Condition**4%
**Scratch Resistance**2%
**Advertised Vs Actual Product**2%
**Handle Quality**2%
**Adhesion/Stickiness**2%
**Value For Money**2%
## **Common questions**
- **Is electric pot profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the electric pot niche?**
- 16 brands and 44 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in electric pot?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.5%.
- **When does demand for electric pot peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the electric pot niche?**
- Listings span £12.64–£64.78; the average listing price is £26.87 (sweet spot $15–$100). The average incumbent carries 1,860 reviews — the moat a new listing must climb.
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