---
title: "Products — electric multi-cookers - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/electric-multi-cookers/products"
last_updated: "2026-08-01T04:08:26.567Z"
locale: en
meta:
  description: "Niche score 40/100 · £297K/yr market · 493K searches/yr · £80.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £297K/yr market · 493K searches/yr · £80.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — electric multi-cookers - Flapen"
---

# **electric multi-cookers**

**Skip it**

Soft demand (-38.0% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 6Conversion 9Competition 62Returns 34Price range 44Avg price 82Brand share 52Review moat 38Quality gap 45

**Avg price**

**Great****£80.35**

avg listing price — sweet spot $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£297K**

£297K/yr · 493K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£19.34–£201.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,659.63**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-38.0%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")