---
title: "Products — electric griddle - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/electric-griddle/products"
last_updated: "2026-07-31T03:20:48.907Z"
locale: en
meta:
  description: "Niche score 70/100 · £507K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · £507K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — electric griddle - Flapen"
---

# **electric griddle**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 81Conversion 28Competition 84Returns 77Price range 34Avg price 95Brand share 95Review moat 49Quality gap 70

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****£40.58**

avg listing price — sweet spot $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Growth**

**Great****+74.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£507K**

£507K/yr · 553K searches

**Review moat**

**Okay****1,609.4**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£13.40–£261.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")