---
title: "Electric Griddle — £507K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/electric-griddle"
last_updated: "2026-07-30T23:28:32.955Z"
locale: en
meta:
description: "Niche score 70/100 · £507K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · £507K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Electric Griddle — £507K/yr Amazon UK Niche (2026) - Flapen"
---
# **electric griddle**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 81Conversion 28Competition 84Returns 77Price range 34Avg price 95Brand share 95Review moat 49Quality gap 70
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****£40.58**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Growth**
**Great****+74.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£507K**
£507K/yr · 553K searches
**Review moat**
**Okay****1,609.4**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£13.40–£261.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, electric griddle is a £507K/yr Amazon United Kingdom market (553K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric griddle market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£325K–£406K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#2,705**
- **Page quality**
- **0%**
- **Prime**
- **49%**
- **Sponsored**
- **87%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**39%**
Top 20: 81%
**Top-5 click share**
**31%**
Top 20: 67%
**Open market**
**56%**
- OVERMONT9% - Quest9% - VonShef8% - Andes6% - Trendi6% - andrew james6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +74.0% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/electric-griddle/trend)
## **Top electric griddle search terms**
- **bbq griddle plate**48K/yr+341.6%1.8% conv. - **electric griddle**79K/yr+25.4%1.1% conv. - **teppanyaki grill**56K/yr+135.9%2.7% conv. - **griddle**80K/yr+14.1%0.7% conv. - **cast iron griddle**51K/yr+109.7%1.3% conv. - **griddle plate for gas hob**40K/yr+11.4%2.2% conv. - **griddle plate**35K/yr+97.9%1.5% conv. - **bbq hot plate**15K/yr+265.0%1.8% conv. - **bbq griddle**15K/yr+269.9%0.9% conv. - **grill plate**22K/yr+100.3%0.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/electric-griddle/search-terms)
## **Top electric griddle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£10K4%£20K6%£30K8%£41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Quest Large Teppanyaki Grill Non Stick Electric Grill Adjustable Thermostat Includes 8 Wooden Spatulas For Parties Family Meals & More 48cm x 26cm Cooking Plate**Quest**£23.59**4.5★4,445 rev](https://www.amazon.co.uk/dp/B00JUQQ9BO) [2**Andes Double Sided Cast Iron Griddle Plate with Handles Ribbed Grill Pan/BBQ Skillet for Camping 50 x 23cm**Andes**£15.95**4.3★696 rev](https://www.amazon.co.uk/dp/B00KE3ISPW) [3**OVERMONT Pre-Seasoned Cast Iron Reversible Griddle Grill Pan with Handles for Gas Stovetop Open Fire Oven 43.18 * 24.89CM (17x9.8) - One Tray Scrapers Included**OVERMONT**£25.14**4.3★762 rev](https://www.amazon.co.uk/dp/B08YNCM4YC) [4**Trendi Electric Teppanyaki Grill Griddle with 8 Wooden Spatulas - Adjustable Temperature Control - Electric BBQ Table Top Grill - Non Stick Hot Plate - Oil Drip Tray**Trendi**£24.24**4.5★891 rev](https://www.amazon.co.uk/dp/B07L17TFJP) [5**Taylor & Brown X-Large Non-Stick Cast Iron Reversible Griddle Plate Pan Double Sided for BBQ & Hob Cooking with Non-Stick Ridged and Flat Surfaces and Drip Tray 50.5 x 25.7cm**Top Home Solutions**£16.56**4.1★859 rev](https://www.amazon.co.uk/dp/B0153L8KRA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dayacoco Cast Iron Griddle Pan with Pre-Seasoned Reversible Non-Stick BBQ Grill Pan with Handles 42x25cm Ridged & Flat Skillet Pan for Gas Stovetop Open Fire Oven**Dayacoco**£16.67**15 rev6mo ago](https://www.amazon.co.uk/dp/B0GGFZ5PJM) [**Emperial Teppanyaki Grill - Electric BBQ Grill with Non-Stick Table Top Plate 2000W Easy Clean Adjustable Temperature Control Oil Drip Tray & 8 Spatulas - 46x26x10cm**Emperial**£28.70**209 rev1y ago](https://www.amazon.co.uk/dp/B0DD4KG41T) [**GEEPAS Teppanyaki Grill Smokeless Non-Stick Adjustable Temp | Indoor BBQ**GEEPAS**£23.32**118 rev2y ago](https://www.amazon.co.uk/dp/B0D9YQTMH2) [**Andrew James Reversible Cast Iron Griddle Pan with Enamel Coating - Non-Stick Grill Plate & Skillet Pan for BBQ Induction Hob Gas Hob Oven & Flat Top Grill - Durable Grilling Skillet Pan with Brush**andrew james**£20.24**102 rev2y ago](https://www.amazon.co.uk/dp/B0D7J5FM3J) [**bella Electric Griddle Ceramic Titanium Non-Stick Coating Large Submersible Cooking Surface and Removable Fat Drip Tray Adjustable Temperature PTFE and PFOA Free 27cm x 51cm Black**BELLA**£17.96**160 rev2y ago](https://www.amazon.co.uk/dp/B0CWPRK2ZF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dayacoco Cast Iron Griddle Pan with Pre-Seasoned Reversible Non-Stick BBQ Grill Pan with Handles 42x25cm Ridged & Flat Skillet Pan for Gas Stovetop Open Fire Oven**Dayacoco**£16.67**3.9★**▲ 108%**](https://www.amazon.co.uk/dp/B0GGFZ5PJM) [**CosmoGrill Cast Iron Reversible Griddle Pan Plate for Pro & Deluxe 4+1 6+1 Gas Barbecues**CosmoGrill**£32.63**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B06ZYNS9N3) [**Quest XL Teppanyaki Grill Non Stick Electric Grill Adjustable Thermostat Includes 8 Wooden Spatulas For Parties Family Meals & More 70cm x 23cm Cooking Plate**Quest**£29.59**4.5★**▲ 74%**](https://www.amazon.co.uk/dp/B08W9TMTJ1) [**Emperial Teppanyaki Grill - Electric BBQ Grill with Non-Stick Table Top Plate 2000W Easy Clean Adjustable Temperature Control Oil Drip Tray & 8 Spatulas - 46x26x10cm**Emperial**£28.70**4.3★**▲ 69%**](https://www.amazon.co.uk/dp/B0DD4KG41T) [**Andrew James Reversible Cast Iron Griddle Pan with Enamel Coating - Non-Stick Grill Plate & Skillet Pan for BBQ Induction Hob Gas Hob Oven & Flat Top Grill - Durable Grilling Skillet Pan with Brush**andrew james**£20.24**3.9★**▲ 63%**](https://www.amazon.co.uk/dp/B0D7J5FM3J)
**~~View all trending →~~**
## **What buyers say about electric griddle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The tings are good quality”*
**Value For Money**15%
*“Good for the money”*
**Ease Of Cleaning**12%
*“It's also easy to clean up”*
**Ease Of Use**7%
*“easy to store away”*
**Size-Overall**6%
*“good size”*
**Heating**6%
*“It heats up”*
**Cooking Experience**6%
*“Cooks well”*
**Advertised Vs Actual Product**5%
*“Does what it says it does”*
**Durability**2%
*“Durable”*
**Baking**2%
*“Cooks a treat”*
### **What buyers complain about **
**Size-Overall**9%
*“bit small”*
**Ease Of Cleaning**9%
*“it's tricky to clean”*
**Heating**9%
*“Handle does get hot”*
**Durability**9%
*“Didn't last”*
**Rusts/Corrodes**9%
*“Went rusty after the first wash”*
**Weight Heavy**6%
*“heavier than we thought”*
**Quality-Overall**6%
*“the quality control is clearly lacking”*
**Adhesion/Stickiness**4%
*“Can't get it to non stick”*
**Functionality-Overall**3%
*“Ruins your hob”*
**Value For Money**3%
*“Although quite expensive”*
### **Top return reasons **
**Size-Overall**40%
**Heating**11%
**Functionality-Overall**7%
**Weight Heavy**5%
**Quality-Overall**4%
**Product Condition**3%
**Rusts/Corrodes**3%
**Compatibility-Overall**3%
**Advertised Vs Actual Product**3%
**Durability**2%
## **Common questions**
- **Is electric griddle profitable to sell on Amazon United Kingdom?**
- The niche generates £507K/yr across 63 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +74.0%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the electric griddle niche?**
- 42 brands and 81 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in electric griddle?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Heating. The return rate is 1.9%.
- **When does demand for electric griddle peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the electric griddle niche?**
- Listings span £13.40–£261.52; the average listing price is £40.58 (sweet spot $15–$100). The average incumbent carries 1,609 reviews — the moat a new listing must climb.
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