---
title: "Trend — electric fly swatter - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/electric-fly-swatter/trend"
last_updated: "2026-08-01T00:12:39.394Z"
locale: en
meta:
  description: "Niche score 75/100 · £311K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 75/100 · £311K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — electric fly swatter - Flapen"
---

# **electric fly swatter**

**Worth a look**

Shows demand growing +893.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 100Conversion 92Competition 70Returns 96Price range 34Avg price 50Brand share 74Review moat 42Quality gap 92

**Growth**

**Incredible****+893.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£311K**

£311K/yr · 229K searches

**Avg price**

**Good****£12.03**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,341.25**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£5.32–£19.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")