---
title: "Search terms — electric blanket - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/electric-blanket/search-terms"
last_updated: "2026-07-31T11:34:29.953Z"
locale: en
meta:
  description: "Niche score 53/100 · £3.5M/yr market · 7.7M searches/yr · £24.00 avg price. Soft demand (-77.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £3.5M/yr market · 7.7M searches/yr · £24.00 avg price. Soft demand (-77.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — electric blanket - Flapen"
---

# **electric blanket**

**Worth a look**

Shows a $3.5M/yr market, but soft demand (-77.0% this quarter) keeps it on the watch list.

Market size 96Growth 0Conversion 24Competition 41Returns 50Price range 91Avg price 95Brand share 56Review moat 21Quality gap 90

**Market size**

**Incredible****£3.5M**

£3.5M/yr · 7.7M searches

**Avg price**

**Incredible****£24.00**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£13.85–£39.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.0%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****12,063.65**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-77.0%**

90-day search growth — must beat 0% to launch