---
title: "Electric Blanket Single — £490K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/electric-blanket-single"
last_updated: "2026-07-31T19:47:33.101Z"
locale: en
meta:
description: "Niche score 43/100 · £490K/yr market · 465K searches/yr · £18.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £490K/yr market · 465K searches/yr · £18.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Electric Blanket Single — £490K/yr Amazon UK Niche (2026) - Flapen"
---
# **electric blanket single**
**Skip it**
Soft demand (-69.9% this quarter) — this niche doesn't clear our bar today.
Market size 59Growth 0Conversion 63Competition 22Returns 46Price range 70Avg price 84Brand share 44Review moat 24Quality gap 68
**Avg price**
**Great****£18.76**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£9.45–£27.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£490K**
£490K/yr · 465K searches
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,983.31**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-69.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, electric blanket single is a £490K/yr Amazon United Kingdom market (465K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric blanket single market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£563K–£750K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **62%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**16%**
- Silentnight33% - Morphy Richards15% - EMtronics14% - Status10% - Cozytek6% - Russell Hobbs5% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -69.9% search growth over the last 90 days.
45K35KBlack Friday '24Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 25.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/electric-blanket-single/trend)
## **Top electric blanket single search terms**
- **electric blanket single**134K/yr-56.0%5.5% conv. - **single electric blanket**142K/yr-72.2%7.2% conv. - **heated blanket single**29K/yr-77.3%3.7% conv. - **single heated blankets**16K/yr-76.5%3.0% conv. - **single electric underblankets**8K/yr-67.1%7.3% conv. - **single electric blankets for beds**27K/yr-87.8%9.8% conv. - **electric blanket single bed**8K/yr-78.6%5.8% conv. - **single bed electric blanket**10K/yr-70.2%6.5% conv. - **electric blankets single**6K/yr-50.7%6.6% conv. - **electric underblanket single**11K/yr-79.1%4.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/electric-blanket-single/search-terms)
## **Top electric blanket single products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£49K20%£98K30%£147K40%£196K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silentnight Comfort Control Electric Blanket Single Bed - Heated Underblanket with 4 Heat Settings - Fast Heat Up - Overheat Protection and Easy Fit Straps - Machine Washable - Single - 135x72cm**Silentnight**£21.25**4.4★43,156 rev](https://www.amazon.co.uk/dp/B00L67CZ9U) [2**EMtronics Heated Electric Under Blanket Bed Warmer with 3 Heat Settings Overheat Protection Machine Washable - Single Size 135cm x 65cm**EMtronics**£11.57**4.3★1,090 rev](https://www.amazon.co.uk/dp/B0CRWMDBLK) [3**Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120**Morphy Richards**£17.30**4.4★204 rev](https://www.amazon.co.uk/dp/B0FR5LS6BJ) [4**Status Single Electric Under Blanket with 3 Heat Settings 40W Heated Mattress Cover for Bed Warming and Night-Time Comfort White (SEB1PKB)**Status**£9.45**4.1★1,455 rev](https://www.amazon.co.uk/dp/B00EO2VR5C) [5**Cozytek Single Electric Blanket 3 Heat Settings Machine Washable**Cozytek**£15.02**4.2★4,448 rev](https://www.amazon.co.uk/dp/B08M6B8RB2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120**Morphy Richards**£17.30**204 rev9mo ago](https://www.amazon.co.uk/dp/B0FR5LS6BJ) [**Morphy Richards EverCosy Premium Fleece Heated Electric Under Blanket Teddy Single 150x70cm 9 Settings Adjustble Timer 1p/hour Cost Machine Washable Cream 600020**Morphy Richards**£26.78**204 rev9mo ago](https://www.amazon.co.uk/dp/B0FR5XSDWV) [**Abode Single Electric Blanket 60W White Heater with 3 Heat Settings Preheat Function & Detachable Controls 1.4m Power Cord & Machine Washable AESB1001 (Single)**Abode**£14.01**74 rev10mo ago](https://www.amazon.co.uk/dp/B0FPFL2BSF) [**TLGREEN Single Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket Mattress Warmer with Elastic Straps (193x91cm)**TLGREEN**£24.44**1,285 rev1y ago](https://www.amazon.co.uk/dp/B0FCRSR2KC) [**Sonive Electric Blanket Single Heated Blanket 72cm x 135cm with 3 Different Heat Settings Fitted Heated Mattress Cover with Overheat Protection Uniform Heating Machine Washable**Sonive**£11.12**131 rev1y ago](https://www.amazon.co.uk/dp/B0DZWRDKJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TLGREEN Single Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket Mattress Warmer with Elastic Straps (193x91cm)**TLGREEN**£24.44**4.6★**▲ 528%**](https://www.amazon.co.uk/dp/B0FCRSR2KC) [**Morphy Richards EverCosy Premium Fleece Heated Electric Under Blanket Teddy Single 150x70cm 9 Settings Adjustble Timer 1p/hour Cost Machine Washable Cream 600020**Morphy Richards**£26.78**4.4★**▲ 305%**](https://www.amazon.co.uk/dp/B0FR5XSDWV) [**Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120**Morphy Richards**£17.30**4.4★**▲ 245%**](https://www.amazon.co.uk/dp/B0FR5LS6BJ) [**Abode Single Electric Blanket 60W White Heater with 3 Heat Settings Preheat Function & Detachable Controls 1.4m Power Cord & Machine Washable AESB1001 (Single)**Abode**£14.01**4.6★**▲ 97%**](https://www.amazon.co.uk/dp/B0FPFL2BSF) [**Sonive Electric Blanket Single Heated Blanket 72cm x 135cm with 3 Different Heat Settings Fitted Heated Mattress Cover with Overheat Protection Uniform Heating Machine Washable**Sonive**£11.12**4.0★**▲ 90%**](https://www.amazon.co.uk/dp/B0DZWRDKJH)
**~~View all trending →~~**
## **What buyers say about electric blanket single**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**25%
*“Keep warm”*
**Value For Money**12%
*“Good value”*
**Quality-Overall**12%
*“Excellent product”*
**Heating**9%
*“Heats well”*
**Comfort-Overall**6%
*“Comfortable”*
**Soft Feel**5%
*“Lovely and soft”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**4%
*“Excellent very happy and fits perfectly”*
**Ease Of Use**4%
*“Easy to use”*
**Efficiency**4%
*“Working very well”*
### **What buyers complain about **
**Durability**28%
*“Broke after a month”*
**Heating**17%
*“Barely heats up”*
**Warmth**7%
*“Doesn't get really warm”*
**Size-Overall**5%
*“Only slight downside is that the cable is quite short”*
**Quality-Overall**5%
*“For a high quality brand, this looks and feels cheap”*
**Functionality-Overall**4%
*“Only worked for one day”*
**Value For Money**4%
*“BEWARE- It's cheap for a reason”*
**Thickness**2%
*“I would say the others i get are thicker”*
**Temperature Control**1%
*“Doesn't get very hot”*
**Alarm/Timer Accuracy**1%
*“Also the timer never worked correctly”*
### **Top return reasons **
**Heating**30%
**Size-Overall**17%
**Functionality-Overall**16%
**Warmth**8%
**Defective Material/Parts**6%
**Durability**4%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
**Compatibility-Overall**2%
**Comfort-Overall**1%
## **Common questions**
- **Is electric blanket single profitable to sell on Amazon United Kingdom?**
- The niche generates £490K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -69.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the electric blanket single niche?**
- 11 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in electric blanket single?**
- Top complaints mined from reviews: Durability, Heating, Warmth. The return rate is 3.3%.
- **When does demand for electric blanket single peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 25.8× the quietest.
- **What does it cost to enter the electric blanket single niche?**
- Listings span £9.45–£27.96; the average listing price is £18.76 (sweet spot $15–$100). The average incumbent carries 4,983 reviews — the moat a new listing must climb.
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