---
title: "Electric Bbq — £202K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/electric-bbq"
last_updated: "2026-07-31T23:15:26.912Z"
locale: en
meta:
description: "Niche score 58/100 · £202K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £202K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Electric Bbq — £202K/yr Amazon UK Niche (2026) - Flapen"
---
# **electric bbq**
**Worth a look**
Shows demand growing +154.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 40Growth 96Conversion 10Competition 53Returns 60Price range 36Avg price 85Brand share 62Review moat 55Quality gap 73
**Growth**
**Incredible****+154.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£71.26**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,305.07**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£202K**
£202K/yr · 351K searches
**Price range**
**Okay****£17.95–£246.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, electric bbq is a £202K/yr Amazon United Kingdom market (351K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric bbq market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£178K–£214K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **74%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**28%**
- Russell Hobbs19% - andrew james15% - Tower12% - Outopee12% - Ninja11% - Quest4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +154.2% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/electric-bbq/trend)
## **Top electric bbq search terms**
- **electric bbq**112K/yr+301.2%0.5% conv. - **electric bbq grill outdoor**45K/yr+276.4%0.7% conv. - **electric barbecue**42K/yr+192.9%0.4% conv. - **griddle**80K/yr+16.0%0.2% conv. - **electric barbecue grill outdoor**17K/yr+109.7%0.7% conv. - **bbq electric**12K/yr+222.1%0.5% conv. - **electric griddle plate**12K/yr+60.4%0.7% conv. - **electric outdoor grill**6K/yr+284.2%0.4% conv. - **electric griddle plate non stick**6K/yr+31.9%0.9% conv. - **hot plate griddle**6K/yr+13.6%0.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/electric-bbq/search-terms)
## **Top electric bbq products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£20K15%£30K20%£40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![George Foreman Indoor Outdoor BBQ Electric Grill [1500cm2 cooking surface Variable temperature control & viewing gauge Use with or without stand Easy clean removable plate Drip tray] Black 22460](https://m.media-amazon.com/images/I/31xVAnRHBXL.jpg)**George Foreman Indoor Outdoor BBQ Electric Grill \[1500cm2 cooking surface Variable temperature control & viewing gauge Use with or without stand Easy clean removable plate Drip tray\] Black 22460**Russell Hobbs**£65.91**4.6★6,986 rev](https://www.amazon.co.uk/dp/B00R7X65KC) [2**Tower Standing Outdoor/Indoor Electric BBQ Grill Temperature Controls Stainless Steel Easy Clean Non-Stick Plate 2200W Black T14054**Tower**£54.63**4.8★11 rev](https://www.amazon.co.uk/dp/B0F796ZHNC) [3**Ninja Woodfire Electric BBQ Grill & Smoker 7-in-1 Outdoor Grill & Air Fryer Roast Bake Dehydrate Uses Woodfire Pellets Weather Resistant Non-Stick Portable Electric Grey/Black OG701UK**Ninja**£190.39**4.7★1,065 rev](https://www.amazon.co.uk/dp/B0BS753P4H) [4**Andrew James BBQ Electric Barbecue Grill with 5 Temperature Settings Black | BBQ for Indoor & Outdoor Party | Removable Drip Tray & Condiment Stand | Healthy Grilling | Non-Stick Cooking Surface**andrew james**£77.20**4.1★68 rev](https://www.amazon.co.uk/dp/B0CYQ2FWDJ) [5**Outopee Electric Tabletop BBQ Grill Portable Removable Countertop Barbecue Grill with Double Layer Design for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Black**Outopee**£31.36**4.2★4 rev](https://www.amazon.co.uk/dp/B0FYP4K42J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bonnlo BBQ Electric Grill 1600W George Foreman BBQ Grill with Removable Non-Stick Grilling Rack Adjustable Temperature & Oil Drip Tray Indoor Outdoor BBQ Grill Freestanding for 15-Serving(Black)**Bonnlo**£53.09**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G1LYP6Q6) [**Outopee Electric Tabletop BBQ Grill Portable Removable Countertop Barbecue Grill with Double Layer Design for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Black**Outopee**£31.36**4 rev8mo ago](https://www.amazon.co.uk/dp/B0FYP4K42J) [**Outopee Electric BBQ Grill Portable Removable Stand Barbecue Grill with Double Layer Design Detachable Pull-out Drip Tray for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Black**Outopee**£43.99**5 rev8mo ago](https://www.amazon.co.uk/dp/B0FYP1TDPR) [**Outopee Electric Tabletop BBQ Grill Portable Removable Countertop Barbecue Grill with Double Layer Design for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Red**Outopee**£28.07**9 rev8mo ago](https://www.amazon.co.uk/dp/B0FYNZGDQW) [**Tower Standing Outdoor/Indoor Electric BBQ Grill Temperature Controls Stainless Steel Easy Clean Non-Stick Plate 2200W Black T14054**Tower**£54.63**11 rev1y ago](https://www.amazon.co.uk/dp/B0F796ZHNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Outopee Electric Tabletop BBQ Grill Portable Removable Countertop Barbecue Grill with Double Layer Design for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Red**Outopee**£28.07**4.0★**▲ 51%**](https://www.amazon.co.uk/dp/B0FYNZGDQW) [**Andrew James BBQ Electric Grill Barbecue with 5 Temperature Settings Thermostat Indoor & Outdoor Party Removable Drip Tray & Condiment Stand Healthy Grilling Non-Stick (Black + Waterproof Cover)**andrew james**£92.37**4.2★**▲ 50%**](https://www.amazon.co.uk/dp/B0GSS4SPW3) [**Tower Standing Outdoor/Indoor Electric BBQ Grill Temperature Controls Stainless Steel Easy Clean Non-Stick Plate 2200W Black T14054**Tower**£54.63**4.8★**▲ 50%**](https://www.amazon.co.uk/dp/B0F796ZHNC) [**Campfire Original Barbecue BBQ 5 Gas Burner 4+1 Garden Grill Steel Warming Rack Side-Burner Storage & Built-in Temperature Gauge for Home Garden Party Outdoor Cooking**Touch of Venetian**£143.49**3.0★**▲ 49%**](https://www.amazon.co.uk/dp/B0DZ74V2B7) [**Outopee Electric BBQ Grill Portable Removable Stand Barbecue Grill with Double Layer Design Detachable Pull-out Drip Tray for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Black**Outopee**£43.99**3.5★**▲ 47%**](https://www.amazon.co.uk/dp/B0FYP1TDPR)
**~~View all trending →~~**
## **What buyers say about electric bbq**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**18%
*“This does clean off with a toothbrush”*
**Ease Of Use**13%
*“Easy to use”*
**Quality-Overall**11%
*“Good quality, easy to assemble and it is not very expensive”*
**Assembly/Installation**9%
*“Quick and easy to build”*
**Value For Money**9%
*“Good value for money”*
**Heating**5%
*“heats up really quickly”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Cooking Experience**3%
*“Cooking made easy”*
**Grilling**3%
*“As a unit sturdy and when working is a great asset and grill”*
**Weight Light**2%
*“lightweight”*
### **What buyers complain about **
**Assembly/Installation**14%
*“Difficult to assemble”*
**Heating**11%
*“Not particularly hot”*
**Durability**10%
*“not durable”*
**Value For Money**7%
*“Very average for the price”*
**Ease Of Cleaning**7%
*“Very difficult to clean”*
**Quality-Overall**4%
*“the quality control is clearly lacking”*
**Rusts/Corrodes**4%
*“It is very prone to rust”*
**Size-Overall**3%
*“Not fit for purpose”*
**Strength**2%
*“A little bit flimsy just need to put it in a secure position”*
**Adhesion/Stickiness**2%
*“Bacon stuck to it like glue”*
### **Top return reasons **
**Size-Overall**22%
**Heating**15%
**Functionality-Overall**10%
**Defective Material/Parts**7%
**Quality-Overall**4%
**Value For Money**3%
**Product Condition**3%
**Flammable**3%
**Scratch Resistance**2%
**Strength**2%
## **Common questions**
- **Is electric bbq profitable to sell on Amazon United Kingdom?**
- The niche generates £202K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +154.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the electric bbq niche?**
- 21 brands and 45 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in electric bbq?**
- Top complaints mined from reviews: Assembly/Installation, Heating, Durability. The return rate is 2.6%.
- **When does demand for electric bbq peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the electric bbq niche?**
- Listings span £17.95–£246.22; the average listing price is £71.26 (sweet spot $15–$100). The average incumbent carries 1,305 reviews — the moat a new listing must climb.
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