---
title: "Search terms — egg poachers - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/egg-poachers/search-terms"
last_updated: "2026-07-31T21:45:17.158Z"
locale: en
meta:
  description: "Niche score 66/100 · £609K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · £609K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — egg poachers - Flapen"
---

# **egg poachers**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 13Conversion 56Competition 84Returns 95Price range 55Avg price 61Brand share 95Review moat 40Quality gap 94

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Market size**

**Good****£609K**

£609K/yr · 960K searches

**Avg price**

**Good****£13.29**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£2.98–£29.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,472.64**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-24.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")