---
title: "Egg Cups — £325K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/egg-cups"
last_updated: "2026-07-31T22:24:40.261Z"
locale: en
meta:
description: "Niche score 62/100 · £325K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £325K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Egg Cups — £325K/yr Amazon UK Niche (2026) - Flapen"
---
# **egg cups**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 6Conversion 73Competition 90Returns 97Price range 30Avg price 19Brand share 96Review moat 82Quality gap 70
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Review moat**
**Great****354.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£325K**
£325K/yr · 688K searches
**Price range**
**Okay****£1.05–£21.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£6.94**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-38.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, egg cups is a £325K/yr Amazon United Kingdom market (688K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **egg cups market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **£208K–£278K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **64%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**64 **▲rising
**Sellers**
**133**
**Top-5 brand share**
**33%**
Top 20: 72%
**Top-5 click share**
**25%**
Top 20: 62%
**Open market**
**63%**
- Vicloon10% - Chef Aid6% - Nicola Spring6% - Cooksmart5% - Zeal5% - GEEZY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.8% search growth over the last 90 days.
23K18KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/egg-cups/trend)
## **Top egg cups search terms**
- **egg cups**423K/yr-41.3%5.7% conv. - **egg cup**78K/yr-32.0%3.5% conv. - **egg cups 4**37K/yr-25.8%9.0% conv. - **egg cups 2**26K/yr-24.1%3.9% conv. - **egg cup holder**9K/yr+42.7%1.1% conv. - **novelty egg cups**19K/yr-50.2%0.9% conv. - **egg cups 6**11K/yr-40.2%6.8% conv. - **double egg cup**10K/yr-26.8%4.1% conv. - **boiled egg holder**10K/yr-23.1%2.5% conv. - **egg cups novelty**5K/yr-43.2%0.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/egg-cups/search-terms)
## **Top egg cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£6K4%£13K6%£19K8%£26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chef Aid White Plastic Egg Cups Set of 4**Chef Aid**£3.28**4.2★3,656 rev](https://www.amazon.co.uk/dp/B003MIPOMG) [2**Cooksmart Buttercup Farm Pack of 4 Ceramic Stackable Egg Cups**Cooksmart**£8.58**3.9★143 rev](https://www.amazon.co.uk/dp/B0C9ZWT42Z) [3**Nicola Spring Argon Tableware Hand Printed Egg Cups - Pack of 6 - Multicolour Assorted Set Stoneware Breakfast Brunch Easy Clean Hard Soft Boiled Eggs Dipping Holder Stand for Breakfast Brunch**Nicola Spring**£7.78**4.6★931 rev](https://www.amazon.co.uk/dp/B07B8QT2Y7) [4**Vicloon Egg Holder Set 4PCS Silicone Egg Cups Set Egg Cups Stand for Kitchen Boiled Eggs Breakfast**Vicloon**£4.19**4.5★2,071 rev](https://www.amazon.co.uk/dp/B01MEDCIX9) [5**8 Piece Breakfast Set 4 x Egg Cup Holders & 4 x Spoons White Porcelain Ceramic**GEEZY**£6.01**4.3★157 rev](https://www.amazon.co.uk/dp/B0CJJXSPBC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4-Piece Egg Cup Set Stylish Holders for Soft-Boiled Eggs Ideal for Breakfast and Brunch (White)**Lyntrioris**£4.01**6 rev7mo ago](https://www.amazon.co.uk/dp/B0G92VZVJD) [**Egg Cups Silicone Egg Holder Set of 6 with Egg Cracker Colourful Boiled Egg Stands for Kitchen Breakfast Table Setting Gift for Home Cooks and Parents**Tniytru**£7.46**13 rev8mo ago](https://www.amazon.co.uk/dp/B0G2BFHPH7) [**6-Piece Easter Egg Holder Set Playful and Functional Egg Cups for Festive Breakfasts and Brunch Gatherings**Kaquxibix**£4.12**5 rev8mo ago](https://www.amazon.co.uk/dp/B0G133KF1R) [**5-Piece Set Egg Cups (4 Pcs & 1 Egg Opener) Elegant Boiled Egg Holder for Breakfast and Brunch Stackable Egg Cup Set for Home Cooks Durable and Easy to Clean**JORcadis**£8.67**23 rev10mo ago](https://www.amazon.co.uk/dp/B0FT375GKL) [**4-Piece Egg Cup Set Elegant Egg Cup Holders for Soft Boiled Eggs Perfect Breakfast Table Decor (White)**Torveen**£4.11**14 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7LGQT2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vicloon Silicone Anti-fall Egg Cup 4pcs Silicone Egg Cups Set Boiled Egg Stand Plates with Base Stackable and Storable for Dining Table Kitchen Drawer Family Gathering Camping Picnic**Vicloon**£4.62**4.5★**▲ 237%**](https://www.amazon.co.uk/dp/B0F6K1JHCM) [**6-Piece Easter Egg Holder Set Playful and Functional Egg Cups for Festive Breakfasts and Brunch Gatherings**Kaquxibix**£4.12**4.6★**▲ 166%**](https://www.amazon.co.uk/dp/B0G133KF1R) [**4-Piece Egg Cup Set Stylish Holders for Soft-Boiled Eggs Ideal for Breakfast and Brunch (White)**Lyntrioris**£4.01**3.2★**▲ 129%**](https://www.amazon.co.uk/dp/B0G92VZVJD) [**4 Pcs Egg Cups Set Soft Boiled Egg Holders Boiled Egg Holder for Breakfast Durable and Dishwasher Safe Egg Cups Elegant Egg Cup Set for Dining and Brunch**Lumivra**£4.31**4.1★**▲ 109%**](https://www.amazon.co.uk/dp/B0FH57FSR9) [**4-Piece Egg Cup Set Elegant Egg Cup Holders for Soft Boiled Eggs Perfect Breakfast Table Decor (White)**Torveen**£4.11**3.7★**▲ 78%**](https://www.amazon.co.uk/dp/B0FN7LGQT2)
**~~View all trending →~~**
## **What buyers say about egg cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality, easy to clean”*
**Ease Of Use**15%
*“Easy to use”*
**Advertised Vs Actual Product**13%
*“Does the job”*
**Value For Money**11%
*“Good value for money”*
**Size-Overall**8%
*“Good size”*
**Ease Of Cleaning**6%
*“easy to wash”*
**Color**3%
*“Colourful and cute”*
**Strength**3%
*“Great Set Made From Plastic And Wide Base For Sturdiness”*
**Storage Capacity**3%
*“compact so take up less room in the cupboard”*
**Design-Overall**2%
*“Lovely design and look good”*
### **What buyers complain about **
**Size-Overall**20%
*“To small”*
**Quality-Overall**16%
*“Quality Assurance needs improving”*
**Strength**11%
*“a bit flimsy”*
**Material Quality**9%
*“It is a very plastic”*
**Value For Money**5%
*“You'll get cheaper”*
**Leak-Proof**5%
*“They leak out the bottom when the egg is put in”*
**Sharpness**5%
*“ended up cutting my finger quite badly”*
**Weight Light**3%
*“Made from light weight plastic”*
**Durability**3%
*“Dont bother, all broke after a few uses”*
**Ease Of Use**2%
*“You can't get a post egg out of them”*
### **Top return reasons **
**Size-Overall**26%
**Material Quality**18%
**Quality-Overall**10%
**Strength**10%
**Defective Material/Parts**6%
**Color**4%
**Advertised Vs Actual Product**4%
**Thin**2%
**Functionality-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is egg cups profitable to sell on Amazon United Kingdom?**
- The niche generates £325K/yr across 85 tracked products. 0 of 36 products launched in the last 360 days are still selling. 90-day search growth is -38.8%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the egg cups niche?**
- 64 brands and 133 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in egg cups?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.6%.
- **When does demand for egg cups peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the egg cups niche?**
- Listings span £1.05–£21.12; the average listing price is £6.94 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)