---
title: "Trend — egg chair - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/egg-chair/trend"
last_updated: "2026-07-31T11:27:09.569Z"
locale: en
meta:
  description: "Niche score 75/100 · £814K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 75/100 · £814K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — egg chair - Flapen"
---

# **egg chair**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 73Growth 95Conversion 9Competition 87Returns 98Price range 27Avg price 67Brand share 87Review moat 93Quality gap 80

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+117.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****140**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£814K**

£814K/yr · 976K searches

**Avg price**

**Good****£122.69**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£28.55–£297.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")