---
title: "Trend — easter tree - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/easter-tree/trend"
last_updated: "2026-08-01T02:03:56.662Z"
locale: en
meta:
  description: "Niche score 34/100 · £20K/yr market · 110K searches/yr · £11.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · £20K/yr market · 110K searches/yr · £11.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — easter tree - Flapen"
---

# **easter tree**

**Skip it**

Soft demand (-98.6% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 19Competition 16Returns 67Price range 59Avg price 50Brand share 41Review moat 88Quality gap 86

**Review moat**

**Great****244.43**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£8.72–£23.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£11.98**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£20K**

£20K/yr · 110K searches

**Growth**

**Bad****-98.6%**

90-day search growth — must beat 0% to launch