---
title: "Products — easel - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/easel/products"
last_updated: "2026-07-31T23:22:38.824Z"
locale: en
meta:
  description: "Niche score 54/100 · £393K/yr market · 740K searches/yr · £11.78 avg price. Soft demand (+2.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £393K/yr market · 740K searches/yr · £11.78 avg price. Soft demand (+2.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — easel - Flapen"
---

# **easel**

**Worth a look**

Shows a thin review moat (419 avg reviews), but soft demand (+2.7% this quarter) keeps it on the watch list.

Market size 55Growth 28Conversion 54Competition 39Returns 72Price range 53Avg price 48Brand share 62Review moat 79Quality gap 76

**Review moat**

**Great****418.7**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£393K**

£393K/yr · 740K searches

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£6.73–£24.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.78**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+2.7%**

90-day search growth — must beat 0% to launch