---
title: "Dyson Vacuum Cleaner — £8.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dyson-vacuum-cleaner"
last_updated: "2026-07-31T23:19:16.626Z"
locale: en
meta:
description: "Niche score 52/100 · £8.2M/yr market. Prices mostly outside the sweet spot ($96.42–$688.66) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £8.2M/yr market. Prices mostly outside the sweet spot ($96.42–$688.66) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dyson Vacuum Cleaner — £8.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **dyson vacuum cleaner**
**Worth a look**
Shows a $8.2M/yr market, but prices mostly outside the sweet spot ($96.42–$688.66) keeps it on the watch list.
Market size 100Growth 35Conversion 20Competition 73Returns 70Price range 1Avg price 43Brand share 5Review moat 69Quality gap 62
**Market size**
**Incredible****£8.2M**
£8.2M/yr · 2.3M searches
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****745.66**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£222.35**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£96.42–£688.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, dyson vacuum cleaner is a £8.2M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dyson vacuum cleaner market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£5.6M–£6.7M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**136**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 86%
**Open market**
**1%**
- Dyson87% - Shark5% - FDUXUD3% - Bulelink2% - SMOTURE1% - Fieety1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/dyson-vacuum-cleaner/trend)
## **Top dyson vacuum cleaner search terms**
- **dyson vacuum cleaner**835K/yr+3.1%1.3% conv. - **dyson**654K/yr+46.1%0.3% conv. - **dyson cordless vacuum cleaners**298K/yr-29.3%1.5% conv. - **dyson hoover**106K/yr+28.8%1.2% conv. - **dyson v8**99K/yr-16.5%2.4% conv. - **dyson vacuum**58K/yr-3.7%0.8% conv. - **cordless dyson vacuum cleaner**27K/yr+23.9%1.7% conv. - **dyson cordless vacuum**51K/yr-3.1%1.4% conv. - **dyson cordless**25K/yr+5.1%1.1% conv. - **dyson vacuum cleaner cordless**25K/yr-9.7%1.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/dyson-vacuum-cleaner/search-terms)
## **Top dyson vacuum cleaner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£246K6%£493K9%£739K12%£985K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026**Dyson**£191.96**4.3★57 rev](https://www.amazon.co.uk/dp/B0C144B7XQ) [2**Dyson V8 Absolute Cordless Vacuum Cleaner 115 AW up to 40 min runtime De-tangling Motorbar removes Pet hair Fluffy cleaner head cordless handheld**Dyson**£207.41**4.5★250 rev](https://www.amazon.co.uk/dp/B0CMDFZ213) [3**Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld**Dyson**£280.99**4.3★45 rev](https://www.amazon.co.uk/dp/B0GR6CYS31) [4**Dyson Ball Animal UP32 Vacuum Cleaner self-detangling vanes for pet hair (Nickel/Silver)**Dyson**£191.34**4.5★458 rev](https://www.amazon.co.uk/dp/B0C5R1R1QQ) [5**Dyson V8 Advanced Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar removes Pet hair cordless handheld**Dyson**£183.12**4.5★973 rev](https://www.amazon.co.uk/dp/B0DCGLPW84)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SMOTURE Cordless Vacuum Cleaner 50KPa Powerful Stick Vacuum Cleaner with 600W Motor 65 Min Runtime Auto Mode Detachable Battery LED Touch Screen Vacuum Cleaner for Pet Hair Carpet Hard Floor Stair&Car**SMOTURE**£126.29**205 rev2mo ago](https://www.amazon.co.uk/dp/B0H1BHBKTC) [**Dyson V8 Cyclone Cordless Vacuum Cleaner 150 Air Watts Up to 60 Min Run Time Triggerless Operation 7Cell Battery Root Cyclone Separation 50% More Dirt Removal**Dyson**£207.54**38 rev3mo ago](https://www.amazon.co.uk/dp/B0GX6VQ15Y) [**Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026**Dyson**£191.96**57 rev3mo ago](https://www.amazon.co.uk/dp/B0C144B7XQ) [**Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld**Dyson**£280.99**45 rev4mo ago](https://www.amazon.co.uk/dp/B0GR6CYS31) [**Cordless Vacuum Cleaner 600W 50Kpa 70Mins Stick Vacuum with Hurricane Mode Anti-Tangle OLED Touch Screen Wall-mounted Charging 1.8L Cup Self-Standing Vacuum Cleaner for Home Pet Hair Carpet**FDUXUD**£113.13**743 rev4mo ago](https://www.amazon.co.uk/dp/B0GK6Q2WC4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dyson V8 Cyclone Cordless Vacuum Cleaner 150 Air Watts Up to 60 Min Run Time Triggerless Operation 7Cell Battery Root Cyclone Separation 50% More Dirt Removal**Dyson**£207.54**4.6★**▲ 276%**](https://www.amazon.co.uk/dp/B0GX6VQ15Y) [**Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld**Dyson**£280.99**4.3★**▲ 275%**](https://www.amazon.co.uk/dp/B0GR6CYS31) [**Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026**Dyson**£191.96**4.3★**▲ 275%**](https://www.amazon.co.uk/dp/B0C144B7XQ) [**Cordless Vacuum Cleaner 600W 50Kpa 70Mins Stick Vacuum with Hurricane Mode Anti-Tangle OLED Touch Screen Wall-mounted Charging 1.8L Cup Self-Standing Vacuum Cleaner for Home Pet Hair Carpet**FDUXUD**£113.13**4.8★**▲ 273%**](https://www.amazon.co.uk/dp/B0GK6Q2WC4) [**SMOTURE Cordless Vacuum Cleaner 50KPa Powerful Stick Vacuum Cleaner with 600W Motor 65 Min Runtime Auto Mode Detachable Battery LED Touch Screen Vacuum Cleaner for Pet Hair Carpet Hard Floor Stair&Car**SMOTURE**£126.29**4.8★**▲ 270%**](https://www.amazon.co.uk/dp/B0H1BHBKTC)
**~~View all trending →~~**
## **What buyers say about dyson vacuum cleaner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**14%
*“Cleans really well”*
**Quality-Overall**12%
*“excellent build quality”*
**Value For Money**11%
*“Excellent Value for Money”*
**Ease Of Use**11%
*“Easy to control”*
**Weight Light**10%
*“Lightweight and easy to use”*
**Battery Life**7%
*“long battery life”*
**Assembly/Installation**3%
*“Easy to install”*
**Add-Ons/Attachments**3%
*“Attachments are great and very useful”*
**Strength**3%
*“Powerful, easy to set up”*
**Charging**3%
*“charges quickly”*
### **What buyers complain about **
**Value For Money**10%
*“they arent cheap”*
**Weight Heavy**7%
*“It is also quite bulky”*
**Battery Life**7%
*“Poor Battery Life”*
**Durability**6%
*“Broken”*
**Ease Of Cleaning**5%
*“difficult to clean”*
**Charging**5%
*“Its also incredibly slow to charge”*
**Quality-Overall**4%
*“Really low quality product”*
**Size-Overall**3%
*“just to big”*
**Functionality-Overall**2%
*“Doesnt work well”*
**Strength**2%
*“Also its quite flimsy”*
### **Top return reasons **
**Functionality-Overall**19%
**Weight Heavy**13%
**Charging**10%
**Battery Life**8%
**Quality-Overall**6%
**Value For Money**5%
**Strength**5%
**Advertised Vs Actual Product**4%
**Size-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is dyson vacuum cleaner profitable to sell on Amazon United Kingdom?**
- The niche generates £8.2M/yr across 38 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dyson vacuum cleaner niche?**
- 8 brands and 136 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in dyson vacuum cleaner?**
- Top complaints mined from reviews: Value For Money, Weight Heavy, Battery Life. The return rate is 2.2%.
- **When does demand for dyson vacuum cleaner peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the dyson vacuum cleaner niche?**
- Listings span £96.42–£688.66; the average listing price is £222.35 (sweet spot $15–$100). The average incumbent carries 746 reviews — the moat a new listing must climb.
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