---
title: "Dyson V15 Filter — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dyson-v15-filter"
last_updated: "2026-08-01T01:30:06.583Z"
locale: en
meta:
description: "Niche score 39/100 · £76K/yr market · 29K searches/yr · £14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £76K/yr market · 29K searches/yr · £14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dyson V15 Filter — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **dyson v15 filter**
**Skip it**
Soft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 9Conversion 99Competition 17Returns 54Price range 75Avg price 69Brand share 34Review moat 46Quality gap 40
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£7.92–£36.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£14.23**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,907.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£76K**
£76K/yr · 29K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-31.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dyson v15 filter is a £76K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dyson v15 filter market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£57K–£71K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#202**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**20**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**11%**
- Leadaybetter29% - Morpilot25% - GilesEdward12% - Syxtidy12% - Dyson7% - neutop4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -31.1% search growth over the last 90 days.
900700Spike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/dyson-v15-filter/trend)
## **Top dyson v15 filter search terms**
- **dyson v15 filter**17K/yr-26.6%15.0% conv. - **dyson v15 filter genuine**3K/yr+19.1%9.5% conv. - **dyson v15 detect absolute filter**3K/yr-35.4%16.5% conv. - **v15 dyson filter**3K/yr-44.5%18.1% conv. - **dyson filter replacement v15**3K/yr-87.2%19.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/dyson-v15-filter/search-terms)
## **Top dyson v15 filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leadaybetter 2 Pack V11 V15 Filter Replacement For Dyson V11 Animal/Absolute/Extra/Torque Drive/Complete Pro V15 Detect SV14 Vacuum Cleaner Compare to Part No. 970013-02& 97001302**Leadaybetter**£10.12**4.5★3,617 rev](https://www.amazon.co.uk/dp/B07ZK55HY3) [2![Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 [2 pack]](https://m.media-amazon.com/images/I/51YG8g-J0KL.jpg)**Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 \[2 pack\]**Morpilot**£9.02**4.6★12,565 rev](https://www.amazon.co.uk/dp/B086W4WMZR) [3**2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02**GilesEdward**£8.42**4.1★12 rev](https://www.amazon.co.uk/dp/B0GT4BJP2R) [4**Dyson Washable Filter V11 SV14 SV15 V15 Detect SV22 Vacuum Cleaner 970013-02**Dyson**£36.31**4.6★649 rev](https://www.amazon.co.uk/dp/B07SYD18L5) [5**Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple**Syxtidy**£7.92**4.4★150 rev](https://www.amazon.co.uk/dp/B0DPJTPBFJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02**GilesEdward**£8.42**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GT4BJP2R) [**Upgraded Large Dust Bin Replacement & 2 HEPA Filter for Dyson V11 V15 SV14**Opprglow**£22.71**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G5N9LWBJ) [**2 Pack Replacement V15 Filters for Dyson V15 Detect V15 Detect Absolute V15 Submarine V11 Torque Drive V11 Animal SV14 Cordless Stick Vacuum Part 970013-02 Green**Syxtidy**£11.68**58 rev1y ago](https://www.amazon.co.uk/dp/B0DRHRHCJT) [**Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple**Syxtidy**£7.92**150 rev1y ago](https://www.amazon.co.uk/dp/B0DPJTPBFJ) [**Neutop Filter Replacement for Dyson V11 V15 SV14 Cordless Vacuum Cleaner**neutop**£10.25**47 rev3y ago](https://www.amazon.co.uk/dp/B0C7QDR6XW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02**GilesEdward**£8.42**4.1★**▲ 423%**](https://www.amazon.co.uk/dp/B0GT4BJP2R) [**Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple**Syxtidy**£7.92**4.4★**▲ 104%**](https://www.amazon.co.uk/dp/B0DPJTPBFJ) [**Upgraded Large Dust Bin Replacement & 2 HEPA Filter for Dyson V11 V15 SV14**Opprglow**£22.71**4.7★**▲ 92%**](https://www.amazon.co.uk/dp/B0G5N9LWBJ) [**Dyson Washable Filter V11 SV14 SV15 V15 Detect SV22 Vacuum Cleaner 970013-02**Dyson**£36.31**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B07SYD18L5) [**Rebirthcare V11 Filter Replacement for Dyson V15 SV14**Rebirthcare**£13.70**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B07WJR7C72)
**~~View all trending →~~**
## **What buyers say about dyson v15 filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fits perfect”*
**Value For Money**18%
*“Good deal”*
**Filtration**15%
*“Great it comes with 2 filters”*
**Quality-Overall**14%
*“The quality feels solid”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Compatibility-Overall**6%
*“Excellent, just make sure your model is compatible”*
**Efficiency**5%
*“Works perfectly”*
**Ease Of Cleaning**3%
*“Having a spare means I can carry on cleaning whilst the first is drying out”*
**Functionality-Overall**1%
*“Replacement works well, thank you”*
**Noise Level**1%
*“Also less noisy”*
### **What buyers complain about **
**Size-Overall**26%
*“Too small”*
**Value For Money**11%
*“why are they do much cheaper”*
**Filtration**11%
*“hence filter not functioning”*
**Quality-Overall**5%
*“Bad construction quality”*
**Compatibility-Overall**4%
*“Doesnt work with my Dyson V15”*
**Maintenance And Repair**4%
*“Do the job need to change them more often”*
**Ease Of Use**4%
*“Difficult to turn”*
**Product Condition**4%
*“Filter previously used”*
**Natural Resource Wastage**4%
*“Waste of money”*
**Advertised Vs Actual Product**2%
*“Description of this filter is wrong”*
### **Top return reasons **
**Size-Overall**57%
**Compatibility-Overall**27%
**Filtration**7%
**Functionality-Overall**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**1%
**Connectivity-Overall**1%
**Ease Of Use**0%
**Product Condition**0%
**Thickness**0%
## **Common questions**
- **Is dyson v15 filter profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the dyson v15 filter niche?**
- 11 brands and 20 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in dyson v15 filter?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Filtration. The return rate is 2.8%.
- **When does demand for dyson v15 filter peak?**
- Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dyson v15 filter niche?**
- Listings span £7.92–£36.31; the average listing price is £14.23 (sweet spot $15–$100). The average incumbent carries 1,908 reviews — the moat a new listing must climb.
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