---
title: "Trend — dyson v11 filter - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dyson-v11-filter/trend"
last_updated: "2026-08-01T02:15:49.009Z"
locale: en
meta:
  description: "Niche score 41/100 · £160K/yr market · 65K searches/yr · £12.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £160K/yr market · 65K searches/yr · £12.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — dyson v11 filter - Flapen"
---

# **dyson v11 filter**

**Skip it**

Soft demand (-33.1% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 8Conversion 100Competition 16Returns 56Price range 74Avg price 55Brand share 36Review moat 43Quality gap 43

**Conversion**

**Incredible****19.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£7.45–£36.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£12.65**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,169.67**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£160K**

£160K/yr · 65K searches

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-33.1%**

90-day search growth — must beat 0% to launch