---
title: "Dyson V11 Filter — £160K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dyson-v11-filter"
last_updated: "2026-07-31T23:59:59.668Z"
locale: en
meta:
description: "Niche score 41/100 · £160K/yr market · 65K searches/yr · £12.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £160K/yr market · 65K searches/yr · £12.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dyson V11 Filter — £160K/yr Amazon UK Niche (2026) - Flapen"
---
# **dyson v11 filter**
**Skip it**
Soft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 8Conversion 100Competition 16Returns 56Price range 74Avg price 55Brand share 36Review moat 43Quality gap 43
**Conversion**
**Incredible****19.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£7.45–£36.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£12.65**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,169.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£160K**
£160K/yr · 65K searches
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-33.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dyson v11 filter is a £160K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dyson v11 filter market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **£127K–£158K**
- units × avg price
- **Conversion rate**
- **19.6%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**13%**
- Morpilot36% - Leadaybetter20% - GilesEdward11% - Syxtidy9% - Dyson8% - JORAIR4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -33.1% search growth over the last 90 days.
1K800Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/dyson-v11-filter/trend)
## **Top dyson v11 filter search terms**
- **dyson v11 filter**24K/yr-30.0%16.3% conv. - **dyson v15 filter**17K/yr-26.6%14.6% conv. - **dyson v11 filter genuine**4K/yr-10.0%11.0% conv. - **dyson v15 filter genuine**3K/yr+19.1%8.8% conv. - **v11 dyson filter**3K/yr-34.4%20.3% conv. - **dyson v15 detect absolute filter**3K/yr-35.4%16.3% conv. - **v15 dyson filter**3K/yr-44.5%17.6% conv. - **dyson filter replacement v15**3K/yr-87.2%18.2% conv. - **dyson filter replacement v11**4K/yr-92.9%16.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/dyson-v11-filter/search-terms)
## **Top dyson v11 filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£32K30%£48K40%£64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 [2 pack]](https://m.media-amazon.com/images/I/51YG8g-J0KL.jpg)**Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 \[2 pack\]**Morpilot**£9.02**4.6★12,565 rev](https://www.amazon.co.uk/dp/B086W4WMZR) [2**Leadaybetter 2 Pack V11 V15 Filter Replacement For Dyson V11 Animal/Absolute/Extra/Torque Drive/Complete Pro V15 Detect SV14 Vacuum Cleaner Compare to Part No. 970013-02& 97001302**Leadaybetter**£10.12**4.5★3,617 rev](https://www.amazon.co.uk/dp/B07ZK55HY3) [3**2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02**GilesEdward**£8.42**4.1★12 rev](https://www.amazon.co.uk/dp/B0GT4BJP2R) [4**Dyson Washable Filter V11 SV14 SV15 V15 Detect SV22 Vacuum Cleaner 970013-02**Dyson**£36.31**4.6★649 rev](https://www.amazon.co.uk/dp/B07SYD18L5) [5**Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple**Syxtidy**£7.92**4.4★150 rev](https://www.amazon.co.uk/dp/B0DPJTPBFJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02**GilesEdward**£8.42**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GT4BJP2R) [**2 Pack Replacement V15 Filters for Dyson V15 Detect V15 Detect Absolute V15 Submarine V11 Torque Drive V11 Animal SV14 Cordless Stick Vacuum Part 970013-02 Green**Syxtidy**£11.68**58 rev1y ago](https://www.amazon.co.uk/dp/B0DRHRHCJT) [**Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple**Syxtidy**£7.92**150 rev1y ago](https://www.amazon.co.uk/dp/B0DPJTPBFJ) [**Filter for Dyson V11 2 Pack Replacement Filters Cordless Vacuum Cleaner**Eleechen**£7.45**76 rev1y ago](https://www.amazon.co.uk/dp/B0DKSCZ6G4) [**V11 Filter for Dyson V11 V15 SV14 Animal Absolute Cordless Vacuum Cleaner**Laukowind**£10.21**1,282 rev3y ago](https://www.amazon.co.uk/dp/B0C2PP6K4N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02**GilesEdward**£8.42**4.1★**▲ 438%**](https://www.amazon.co.uk/dp/B0GT4BJP2R) [**Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 2 Pack Purple**Syxtidy**£7.92**4.4★**▲ 176%**](https://www.amazon.co.uk/dp/B0DPJTPBFJ) [**V11 Filter for Dyson V11 V15 SV14 Animal Absolute Cordless Vacuum Cleaner**Laukowind**£10.21**4.5★**▲ 132%**](https://www.amazon.co.uk/dp/B0C2PP6K4N) [**Neutop Filter Replacement for Dyson V11 V15 SV14 Cordless Vacuum Cleaner**neutop**£10.25**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B0C7QDR6XW) [**Dyson Washable Filter V11 SV14 SV15 V15 Detect SV22 Vacuum Cleaner 970013-02**Dyson**£36.31**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B07SYD18L5)
**~~View all trending →~~**
## **What buyers say about dyson v11 filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fits perfect”*
**Value For Money**18%
*“Excellent value for money”*
**Filtration**14%
*“Great filters”*
**Quality-Overall**11%
*“The quality feels solid”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Compatibility-Overall**5%
*“Excellent, just make sure your model is compatible”*
**Efficiency**4%
*“Works perfectly”*
**Ease Of Cleaning**3%
*“Having a spare means I can carry on cleaning whilst the first is drying out”*
**Ease Of Use**1%
*“This is a much more convenient solution than before”*
**Noise Level**1%
*“Also less noisy”*
### **What buyers complain about **
**Size-Overall**25%
*“Too small”*
**Filtration**15%
*“I didn't even know there was a filter here until a google search”*
**Value For Money**8%
*“why are they do much cheaper”*
**Quality-Overall**5%
*“Bad construction quality”*
**Ease Of Use**3%
*“Difficult to turn”*
**Product Condition**3%
*“Filter previously used”*
**Compatibility-Overall**3%
*“Doesnt work with my Dyson V15”*
**Maintenance And Repair**3%
*“Do the job need to change them more often”*
**Advertised Vs Actual Product**3%
*“other than the advertisement blurb”*
**Natural Resource Wastage**3%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**57%
**Compatibility-Overall**28%
**Filtration**7%
**Functionality-Overall**3%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**1%
**Connectivity-Overall**0%
**Ease Of Use**0%
**Product Condition**0%
**Suction**0%
## **Common questions**
- **Is dyson v11 filter profitable to sell on Amazon United Kingdom?**
- The niche generates £160K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the dyson v11 filter niche?**
- 11 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in dyson v11 filter?**
- Top complaints mined from reviews: Size-Overall, Filtration, Value For Money. The return rate is 2.8%.
- **When does demand for dyson v11 filter peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dyson v11 filter niche?**
- Listings span £7.45–£36.31; the average listing price is £12.65 (sweet spot $15–$100). The average incumbent carries 2,170 reviews — the moat a new listing must climb.
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