---
title: "Dyson V10 Filter — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dyson-v10-filter"
last_updated: "2026-07-31T23:59:59.395Z"
locale: en
meta:
description: "Niche score 30/100 · £71K/yr market · 45K searches/yr · £9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £71K/yr market · 45K searches/yr · £9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dyson V10 Filter — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **dyson v10 filter**
**Skip it**
Prices mostly outside the sweet spot ($6.09–$12.29) — this niche doesn't clear our bar today.
Market size 18Growth 9Conversion 99Competition 16Returns 51Price range 0Avg price 25Brand share 30Review moat 30Quality gap 33
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,476.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.00**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£71K**
£71K/yr · 45K searches
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-32.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£6.09–£12.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dyson v10 filter is a £71K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 30/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dyson v10 filter market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£72K–£90K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**8%**
- Morpilot44% - Dzpuhuojz20% - BONBELONG9% - youguobeier7% - JORAIR7% - Syxtidy5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/dyson-v10-filter/trend)
## **Top dyson v10 filter search terms**
- **dyson v10 filter**29K/yr-16.9%17.2% conv. - **dyson v10 animal filter**3K/yr+2.6%18.9% conv. - **dyson v10 filter replacement**3K/yr-30.5%19.4% conv. - **v10 dyson filter**3K/yr-68.6%20.9% conv. - **dyson filter replacement v10**7K/yr-90.3%15.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/dyson-v10-filter/search-terms)
## **Top dyson v10 filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morpilot Filter for Dyson V10 - Replacement Filters Vacuum Washable Filter Compatible with Dyson V10 Cyclone Series V10Absolute V10Animal V10Total Clean SV12**Morpilot**£9.62**4.6★12,565 rev](https://www.amazon.co.uk/dp/B08X1VPDHL) [2**2 Pack Filter Replacement for Dyson V10 Cyclone Series Animal Absolute**Dzpuhuojz**£7.89**4.4★3,962 rev](https://www.amazon.co.uk/dp/B0CP518HJV) [3**BONBELONG Replacement Filter V10 Filter for Dyson Filters for Dyson V10 SCyclone Series V10 Absolute V10 Animal V10 Total Clean SV12 Replace Part No. 969082-01 Washable Reusable 2Packs**BONBELONG**£9.09**4.5★1,077 rev](https://www.amazon.co.uk/dp/B096LN787M) [4**2 Pack HEPA Replacement for Dyson V10 Filter Cyclone Series V10 Animal V10 Absolute V10 Total Clean SV12 Vacuum Cleaner Compatible with Dyson No. 969082-01 Filter Parts Reusable and Washable**youguobeier**£7.80**4.5★97 rev](https://www.amazon.co.uk/dp/B0CZ153KBV) [5**V10 Filters for Dyson-Replacement Filter for Dyson V10 Vacuum Cleaner**JORAIR**£9.30**4.5★1,310 rev](https://www.amazon.co.uk/dp/B0BTRS6VT8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**for Dyson V10 Filter for Dyson V10 Cyclone Series/Absolute/Animal Vacuum**Laukowind**£8.38**547 rev1y ago](https://www.amazon.co.uk/dp/B0DKT1GV3K) [**V10 Vacuum Filter Replacement for Dy V10 Cyclone Series V10 Animal V10 Absolute V10 Total Clean SV12 Part No. 969082-01 (2 Pack Filters and 1 Cleaning Brush)**BRENSTEN**£6.09**107 rev1y ago](https://www.amazon.co.uk/dp/B0DQQ43GYX) [**2 Pack HEPA Replacement for Dyson V10 Filter Cyclone Series V10 Animal V10 Absolute V10 Total Clean SV12 Vacuum Cleaner Compatible with Dyson No. 969082-01 Filter Parts Reusable and Washable**youguobeier**£7.80**97 rev2y ago](https://www.amazon.co.uk/dp/B0CZ153KBV) [**2 Pack Filter Replacement for Dyson V10 Cyclone Series Animal Absolute**Dzpuhuojz**£7.89**3,962 rev2y ago](https://www.amazon.co.uk/dp/B0CP518HJV) [**V10 Filters for Dyson-Replacement Filter for Dyson V10 Vacuum Cleaner**JORAIR**£9.30**1,310 rev3y ago](https://www.amazon.co.uk/dp/B0BTRS6VT8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**for Dyson V10 Filter for Dyson V10 Cyclone Series/Absolute/Animal Vacuum**Laukowind**£8.38**4.6★**▲ 126%**](https://www.amazon.co.uk/dp/B0DKT1GV3K) [**3Pack Filter Replacement for Dyson V10 Cyclone V10 Absolute V10 Animal V10 Total Clean V10 Motorhead Replace Part No. 969082-01 1 Clean Brush**whekeosh**£10.75**4.6★**▲ 120%**](https://www.amazon.co.uk/dp/B09K7G2QZZ) [**V10 Filters for Dyson-Replacement Filter for Dyson V10 Vacuum Cleaner**JORAIR**£9.30**4.5★**▲ 118%**](https://www.amazon.co.uk/dp/B0BTRS6VT8) [**2 Pack HEPA Replacement for Dyson V10 Filter Cyclone Series V10 Animal V10 Absolute V10 Total Clean SV12 Vacuum Cleaner Compatible with Dyson No. 969082-01 Filter Parts Reusable and Washable**youguobeier**£7.80**4.5★**▲ 76%**](https://www.amazon.co.uk/dp/B0CZ153KBV) [**BONBELONG Replacement Filter V10 Filter for Dyson Filters for Dyson V10 SCyclone Series V10 Absolute V10 Animal V10 Total Clean SV12 Replace Part No. 969082-01 Washable Reusable 2Packs**BONBELONG**£9.09**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B096LN787M)
**~~View all trending →~~**
## **What buyers say about dyson v10 filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Good value”*
**Filtration**20%
*“The filters work great”*
**Size-Overall**20%
*“Fits well”*
**Quality-Overall**9%
*“good replacement”*
**Advertised Vs Actual Product**9%
*“Just what I needed”*
**Compatibility-Overall**6%
*“Compatible -”*
**Efficiency**3%
*“Very effective and great value”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Functionality-Overall**2%
*“From not getting anything to now working excellently”*
**Correct Contents**2%
*“Two pack perfect”*
### **What buyers complain about **
**Quality-Overall**28%
*“Rubbish”*
**Filtration**20%
*“After reading up it became apparent that the filter can eventually remain blocked even after cleaning”*
**Functionality-Overall**14%
*“Not working”*
**Size-Overall**6%
*“They will not fit”*
**Compatibility-Overall**6%
*“Does not work in my V10 Absolute”*
**Value For Money**3%
*“A lot cheaper than the original product”*
**Ease Of Cleaning**3%
*“No matter how much you clean these they never seem to recover”*
**Suction**3%
*“even after much cleaning you never get the same suction as the genuine filter”*
**Advertised Vs Actual Product**2%
*“Also, it doesn't look the same as the pictures, nor identical to the original”*
**Measurement/Reading Accuracy**1%
*“Its not obvious how to measure as I recall”*
### **Top return reasons **
**Size-Overall**46%
**Compatibility-Overall**30%
**Filtration**11%
**Functionality-Overall**7%
**Advertised Vs Actual Product**1%
**Quality-Overall**1%
**Connectivity-Overall**1%
**Touch/Button Controls**0%
**Assembly/Installation**0%
**Mechanism Issues**0%
## **Common questions**
- **Is dyson v10 filter profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 10 tracked products. 90-day search growth is -32.1%. Flapen's verdict: Skip it (30/100).
- **How competitive is the dyson v10 filter niche?**
- 9 brands and 17 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in dyson v10 filter?**
- Top complaints mined from reviews: Quality-Overall, Filtration, Functionality-Overall. The return rate is 3.0%.
- **When does demand for dyson v10 filter peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the dyson v10 filter niche?**
- Listings span £6.09–£12.29; the average listing price is £9.00 (sweet spot $15–$100). The average incumbent carries 3,477 reviews — the moat a new listing must climb.
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