---
title: "Dyson Filter Replacement — £193K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dyson-filter-replacement"
last_updated: "2026-07-31T20:41:53.323Z"
locale: en
meta:
description: "Niche score 51/100 · £193K/yr market · 146K searches/yr. A deep review moat (3,490 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £193K/yr market · 146K searches/yr. A deep review moat (3,490 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dyson Filter Replacement — £193K/yr Amazon UK Niche (2026) - Flapen"
---
# **dyson filter replacement**
**Worth a look**
Shows searches that convert (9.0% search→purchase), but a deep review moat (3,490 avg reviews) keeps it on the watch list.
Market size 38Growth 31Conversion 83Competition 46Returns 68Price range 82Avg price 72Brand share 52Review moat 30Quality gap 47
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£5.07–£67.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£14.64**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£193K**
£193K/yr · 146K searches
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,490.23**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, dyson filter replacement is a £193K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dyson filter replacement market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£183K–£220K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**21%**
- Dzpuhuojz26% - Morpilot20% - BONBELONG11% - Leadaybetter10% - whekeosh7% - Dyson5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/dyson-filter-replacement/trend)
## **Top dyson filter replacement search terms**
- **dyson filter**62K/yr+27.1%7.4% conv. - **dyson filter replacement**38K/yr-8.4%4.6% conv. - **dyson filters**15K/yr-17.7%5.9% conv. - **dyson vacuum filter**4K/yr+9.0%7.1% conv. - **dyson hoover filter**5K/yr+7.0%8.8% conv. - **dyson filters replacement**5K/yr-17.1%5.0% conv. - **dyson animal filter**4K/yr-7.8%8.0% conv. - **dyson replacement filter**3K/yr-8.5%6.8% conv. - **dyson vacuum cleaner filter**6K/yr-56.4%5.9% conv. - **dyson vacuum filter replacement**2K/yr-12.2%5.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/dyson-filter-replacement/search-terms)
## **Top dyson filter replacement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£19K15%£29K20%£39K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Pack Filter Replacement for Dyson V10 Cyclone Series Animal Absolute**Dzpuhuojz**£7.89**4.4★3,962 rev](https://www.amazon.co.uk/dp/B0CP518HJV) [2![Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 [2 pack]](https://m.media-amazon.com/images/I/51YG8g-J0KL.jpg)**Morpilot Filters for Dyson v11 Replacement Filters for Dyson V11 V15 SV14 Absolute Animal Cordless Vacuum Cleaner Compare to Part # DY-970013-02 \[2 pack\]**Morpilot**£9.02**4.6★12,565 rev](https://www.amazon.co.uk/dp/B086W4WMZR) [3**BONBELONG Replacement Filter V10 Filter for Dyson Filters for Dyson V10 SCyclone Series V10 Absolute V10 Animal V10 Total Clean SV12 Replace Part No. 969082-01 Washable Reusable 2Packs**BONBELONG**£9.09**4.5★1,077 rev](https://www.amazon.co.uk/dp/B096LN787M) [4**4 Pack Filter Replacement for Dyson V8 V7 Absolute Animal Motorhead**Dzpuhuojz**£7.16**4.6★3,411 rev](https://www.amazon.co.uk/dp/B0CHW2S1FN) [5**3-Pack Replacement Pre Filters for Dyson - Vacuum Filter Compatible Dyson V6 V7 V8 DC59 DC58 Replaces Part 965661 01**whekeosh**£7.22**4.6★1,807 rev](https://www.amazon.co.uk/dp/B0B8HKDVGQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02**GilesEdward**£8.42**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GT4BJP2R) [**Vacuum Filter Replacement Kit for V7 V8 Animal and V8 Absolute Cordless**Koolstuffs**£7.44**112 rev1y ago](https://www.amazon.co.uk/dp/B0F66584GS) [**360 Glass HEPA & Activated Carbon Filter for DysonTP04 HP04 DP04 TP05 DP05**JUYLTOOL**£22.40**36 rev1y ago](https://www.amazon.co.uk/dp/B0F48KT9BJ) [**360 Glass 2-in-1 Hepa Filter&Activated Carbon Filter for Dyson Air Purifier**JUYLTOOL**£23.65**110 rev1y ago](https://www.amazon.co.uk/dp/B0D9BF7MTQ) [**HUAREW 5 Pack Replacement Vacuum Filter for Dyson V6 V7 V8 DC58 DC59 DC61 Washable Pre Filters Replacements Part 965661-01**HUAREW**£7.65**233 rev2y ago](https://www.amazon.co.uk/dp/B0D12P9985)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack V11 V15 Filter Replacement for Dyson V11 Animal Absolute Torque Drive Fluffy V15 Detect SV14 SV15 Cordless Vacuum Cleaner Spares Washable HEPA Filters Replace Part 970013-02**GilesEdward**£8.42**4.1★**▲ 348%**](https://www.amazon.co.uk/dp/B0GT4BJP2R) [**BAMBOOST HEPA Filtration Replacement HP04 TP04 DP04 TP05 Pure Cool 360 Activated Carbon Air Purifier Fan**Bamboost**£23.39**3.9★**▲ 171%**](https://www.amazon.co.uk/dp/B09D7SX11C) [**360 Glass HEPA & Activated Carbon Filter for DysonTP04 HP04 DP04 TP05 DP05**JUYLTOOL**£22.40**4.1★**▲ 150%**](https://www.amazon.co.uk/dp/B0F48KT9BJ) [**360 Glass 2-in-1 Hepa Filter&Activated Carbon Filter for Dyson Air Purifier**JUYLTOOL**£23.65**4.2★**▲ 145%**](https://www.amazon.co.uk/dp/B0D9BF7MTQ) [**Dyson 360 Glass HEPA + Carbon Filter Pure Cool DP04 HP04 HP07 HP09 HP10 PH03 PH04 TP07 TP09 Air Purifier 965432-01**Dyson**£67.39**4.5★**▲ 100%**](https://www.amazon.co.uk/dp/B09G58Z7X4)
**~~View all trending →~~**
## **What buyers say about dyson filter replacement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fits brilliantly”*
**Filtration**21%
*“Excellent replacement filters”*
**Value For Money**20%
*“Excellent value for money”*
**Quality-Overall**10%
*“The quality feels solid”*
**Advertised Vs Actual Product**6%
*“Looks exactly the same”*
**Efficiency**3%
*“Very effective and great value”*
**Compatibility-Overall**3%
*“Excellent value for money and perfect compatibility”*
**Ease Of Cleaning**2%
*“Easy to clean”*
**Assembly/Installation**2%
*“Easy to install”*
**Functionality-Overall**1%
*“From not getting anything to now working excellently”*
### **What buyers complain about **
**Size-Overall**21%
*“it turns out they are just a teeny bit too big”*
**Filtration**11%
*“The thin filters don't have enough airflow”*
**Quality-Overall**11%
*“Bad construction quality”*
**Compatibility-Overall**6%
*“Dont work with my machine”*
**Functionality-Overall**5%
*“Didnt work”*
**Ease Of Use**4%
*“Difficult to get into the machine”*
**Value For Money**4%
*“there so expensive”*
**Durability**3%
*“The clip for the filters dont last”*
**Maintenance And Repair**2%
*“Do the job need to change them more often”*
**Product Condition**2%
*“Filter previously used”*
### **Top return reasons **
**Size-Overall**50%
**Compatibility-Overall**31%
**Filtration**8%
**Functionality-Overall**5%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**1%
**Connectivity-Overall**1%
**Quality-Overall**1%
**Product Condition**0%
**Ease Of Use**0%
## **Common questions**
- **Is dyson filter replacement profitable to sell on Amazon United Kingdom?**
- The niche generates £193K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dyson filter replacement niche?**
- 14 brands and 31 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in dyson filter replacement?**
- Top complaints mined from reviews: Size-Overall, Filtration, Quality-Overall. The return rate is 2.3%.
- **When does demand for dyson filter replacement peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the dyson filter replacement niche?**
- Listings span £5.07–£67.39; the average listing price is £14.64 (sweet spot $15–$100). The average incumbent carries 3,490 reviews — the moat a new listing must climb.
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