---
title: "Dyson Fan Filter — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dyson-fan-filter"
last_updated: "2026-07-31T22:26:57.046Z"
locale: en
meta:
description: "Niche score 67/100 · £77K/yr market · 52K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · £77K/yr market · 52K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dyson Fan Filter — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **dyson fan filter**
**Worth a look**
Shows demand growing +211.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 98Conversion 72Competition 50Returns 79Price range 92Avg price 93Brand share 56Review moat 92Quality gap 73
**Growth**
**Incredible****+211.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£22.33**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****163.61**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£12.85–£67.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£77K**
£77K/yr · 52K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, dyson fan filter is a £77K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dyson fan filter market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£67K–£89K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **93%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 90%
**Open market**
**24%**
- JUYLTOOL28% - Spares2go24% - Dyson10% - JORAIR5% - Bamboost4% - ARCHER LIFE HALL4%
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — +211.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/dyson-fan-filter/trend)
## **Top dyson fan filter search terms**
- **dyson fan filter**17K/yr+357.0%5.0% conv. - **dyson fan filter replacement**6K/yr+438.5%5.0% conv. - **dyson pure cool filter**4K/yr+309.5%6.3% conv. - **dyson air purifier filter replacement**3K/yr+276.6%5.3% conv. - **dyson hepa filter**4K/yr+175.0%4.6% conv. - **dyson air purifier filter**5K/yr+50.1%6.5% conv. - **dyson hepa filter replacement**4K/yr+34.2%5.2% conv. - **dyson hot and cold air purifier filter**2K/yr+173.2%3.3% conv. - **dyson air filter replacement**3K/yr+112.4%5.1% conv. - **dyson air filter**3K/yr+22.4%4.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/dyson-fan-filter/search-terms)
## **Top dyson fan filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£31K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**360 Glass 2-in-1 Hepa Filter&Activated Carbon Filter for Dyson Air Purifier**JUYLTOOL**£23.65**4.2★110 rev](https://www.amazon.co.uk/dp/B0D9BF7MTQ) [2**SPARES2GO 360 Glass HEPA Filter and Activated Carbon Filter for Dyson fits Pure Cool DP04 HP04 HP07 HP09 PH01 PH03 TP04 TP07 TP09 Air Purifying Tower Fan**Spares2go**£29.67**4.1★437 rev](https://www.amazon.co.uk/dp/B07TFG5KTN) [3**Dyson 360 Glass HEPA + Carbon Filter Pure Cool DP04 HP04 HP07 HP09 HP10 PH03 PH04 TP07 TP09 Air Purifier 965432-01**Dyson**£67.39**4.5★360 rev](https://www.amazon.co.uk/dp/B09G58Z7X4) [4**360 Glass HEPA & Activated Carbon Filter for DysonTP04 HP04 DP04 TP05 DP05**JUYLTOOL**£22.40**4.1★36 rev](https://www.amazon.co.uk/dp/B0F48KT9BJ) [5**SPARES2GO 360 Glass Hepa Filter for Dyson TP00 TP01 TP02 TP03 AM11 fits Pure Cool Link Tower Air Purifier**Spares2go**£14.13**4.4★576 rev](https://www.amazon.co.uk/dp/B06XQ9RV15)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reliapart 360 Glass HEPA and Activated Carbon Filter Compatible for Dyson Pure Hot+Cool DP04 DP05 TP04 TP05 HP04 Series Air Purifier Fan Replacement Filter 969048-05 968707-08 968708-08**Reliapart**£15.81**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H5KBBWV1) [**360Combi Glass H13 2-in-1 Hepa + Activated Carbon Filter Replacement Filter Compatible with Dyson TP06 TP07 TP09 TP10 TP04 TP7A TP4A DP04 HP04 HP06 HP07 HP09 HP10 PH01 PH02 PH03 PH3A Air Purifier**Todfut**£21.11**5 rev8mo ago](https://www.amazon.co.uk/dp/B0FS73V6HT) [**2 Pack 2-in-1 Air Purifier Filter for Dyson 360 Glass Hepa Filter 965432-01**ZQZiQi**£30.71**11 rev1y ago](https://www.amazon.co.uk/dp/B0FGMCVMXF) [**360 Glass HEPA & Activated Carbon Filter for DysonTP04 HP04 DP04 TP05 DP05**JUYLTOOL**£22.40**36 rev1y ago](https://www.amazon.co.uk/dp/B0F48KT9BJ) [**Replacement Filter for Dyson Air Purifier HP04 TP04 DP04 PH04 HP09 TP09 HP07 TP07 PH03 PH01 2-in-1 H13 Grade True HEPA Filter and Activated Carbon Filter**Ecleanfy**£19.25**143 rev1y ago](https://www.amazon.co.uk/dp/B0F2SNLQHR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reliapart 360 Glass HEPA and Activated Carbon Filter Compatible for Dyson Pure Hot+Cool DP04 DP05 TP04 TP05 HP04 Series Air Purifier Fan Replacement Filter 969048-05 968707-08 968708-08**Reliapart**£15.81**5.0★**▲ 100%**](https://www.amazon.co.uk/dp/B0H5KBBWV1) [**360Combi Glass H13 2-in-1 Hepa + Activated Carbon Filter Replacement Filter Compatible with Dyson TP06 TP07 TP09 TP10 TP04 TP7A TP4A DP04 HP04 HP06 HP07 HP09 HP10 PH01 PH02 PH03 PH3A Air Purifier**Todfut**£21.11**4.7★**▲ 95%**](https://www.amazon.co.uk/dp/B0FS73V6HT) [**iAmoy Replacement HEPA Filter Compatible Dyson Pure Cool HP03 & DP01 DP03 Desk Air Purifier & Dyson HP02 HP01 HP00 Pure Hot + Cool Link Cleaner Fan**iAmoy**£17.43**4.2★**▲ 88%**](https://www.amazon.co.uk/dp/B07PMGQPCQ) [**SPARES2GO Combi HEPA & Carbon Filter for Dyson DP04 HP04 HP07 HP09 PH01 PH02 PH03 PH04 TP04 TP06 TP07 TP09 Pure Hot Cool Humidifier Air Purifiers**Spares2go**£18.99**4.1★**▲ 78%**](https://www.amazon.co.uk/dp/B08X4QT9RF) [**BAMBOOST HEPA Filtration Replacement HP04 TP04 DP04 TP05 Pure Cool 360 Activated Carbon Air Purifier Fan**Bamboost**£23.39**3.9★**▲ 69%**](https://www.amazon.co.uk/dp/B09D7SX11C)
**~~View all trending →~~**
## **What buyers say about dyson fan filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Fits well”*
**Value For Money**23%
*“Good Value”*
**Filtration**10%
*“Perfect authentic Dyson hepa filter”*
**Advertised Vs Actual Product**6%
*“Does the same job”*
**Quality-Overall**6%
*“The filters look well constructed”*
**Efficiency**4%
*“Doing the job well”*
**Compatibility-Overall**3%
*“Excellent value for money and perfect compatibility”*
**Assembly/Installation**3%
*“Easy to install”*
**Design-Overall**2%
*“Do what the are designed for”*
**Durability**1%
*“Reliability”*
### **What buyers complain about **
**Size-Overall**26%
*“it turns out they are just a teeny bit too big”*
**Compatibility-Overall**14%
*“Despite it being included in the description as compatible it definitely isn't”*
**Value For Money**8%
*“there so expensive”*
**Quality-Overall**5%
*“just the same quality”*
**Filtration**3%
*“The Dyson doesn't recognise this filter so a complete waste of money”*
**Advertised Vs Actual Product**3%
*“Inaccurate description - not fit for purpose”*
**Instructions/User Manual/Troubleshooting**2%
*“No instructions included”*
**Ease Of Use**2%
*“Difficult to get into the machine”*
**Maintenance And Repair**2%
*“Now having to replace”*
**Durability**2%
*“Does not last long”*
### **Top return reasons **
**Size-Overall**50%
**Compatibility-Overall**35%
**Filtration**6%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
**Defective Material/Parts**1%
**Product Condition**1%
**Touch/Button Controls**0%
**Ease Of Use**0%
**Assembly/Installation**0%
## **Common questions**
- **Is dyson fan filter profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +211.9%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the dyson fan filter niche?**
- 16 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in dyson fan filter?**
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Value For Money. The return rate is 1.8%.
- **When does demand for dyson fan filter peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the dyson fan filter niche?**
- Listings span £12.85–£67.39; the average listing price is £22.33 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.
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