---
title: "Trend — drinkware - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/drinkware/trend"
last_updated: "2026-07-31T23:58:39.068Z"
locale: en
meta:
  description: "Niche score 55/100 · £27K/yr market · 36K searches/yr · £13.17 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £27K/yr market · 36K searches/yr · £13.17 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — drinkware - Flapen"
---

# **drinkware**

**Worth a look**

Shows low returns (0.9%), but a small market ($27K/yr) keeps it on the watch list.

Market size 7Growth 28Conversion 66Competition 82Returns 96Price range 56Avg price 60Brand share 59Review moat 71Quality gap 58

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Review moat**

**Good****649.83**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£13.17**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£6.60–£25.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£27K**

£27K/yr · 36K searches