---
title: "Reviews — drinking games - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/drinking-games/reviews"
last_updated: "2026-07-31T23:22:31.363Z"
locale: en
meta:
  description: "Niche score 56/100 · £188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — drinking games - Flapen"
---

# **drinking games**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 23Conversion 44Competition 71Returns 96Price range 40Avg price 37Brand share 93Review moat 44Quality gap 72

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,073.98**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£4.45–£22.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£188K**

£188K/yr · 504K searches

**Avg price**

**Okay****£10.49**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-4.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")