---
title: "Drawer Liners — £200K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/drawer-liners"
last_updated: "2026-07-31T20:41:41.849Z"
locale: en
meta:
description: "Niche score 47/100 · £200K/yr market · 662K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £200K/yr market · 662K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drawer Liners — £200K/yr Amazon UK Niche (2026) - Flapen"
---
# **drawer liners**
**Skip it**
Prices mostly outside the sweet spot ($4.12–$15.11) — this niche doesn't clear our bar today.
Market size 39Growth 22Conversion 46Competition 69Returns 96Price range 1Avg price 23Brand share 58Review moat 38Quality gap 40
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£200K**
£200K/yr · 662K searches
**Review moat**
**Okay****2,689.25**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.21**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.12–£15.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, drawer liners is a £200K/yr Amazon United Kingdom market (662K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drawer liners market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£205K–£246K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 90%
**Open market**
**23%**
- wohomuke25% - Linda's Essentials16% - Hersvin14% - SCENTORINI9% - ATHEM7% - StaHom6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
15K10KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/drawer-liners/trend)
## **Top drawer liners search terms**
- **drawer liners**239K/yr-9.6%3.3% conv. - **kitchen drawer liner**56K/yr+9.6%2.7% conv. - **shelf liner**59K/yr-17.5%2.5% conv. - **kitchen cupboard liner**43K/yr+2.0%2.6% conv. - **drawer liner**37K/yr-0.5%2.3% conv. - **cupboard liners**34K/yr+1.6%3.1% conv. - **drawer liners kitchen**20K/yr+5.5%2.7% conv. - **draw liners**24K/yr-22.6%2.3% conv. - **shelf liners for kitchen cupboards**19K/yr-14.8%3.0% conv. - **kitchen drawer liners**17K/yr-1.7%2.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/drawer-liners/search-terms)
## **Top drawer liners products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£12K9%£18K12%£24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wohomuke Shelf Liners Kitchen Drawer Liner Drawer Mats Washable EVA BPA Free Waterproof & Oil-Proof Cupboard Cabinet shelf protector (Transparent 30cmx3m)**wohomuke**£6.32**4.6★6,595 rev](https://www.amazon.co.uk/dp/B09CGPDRZJ) [2**wohomuke Shelf Liners 30x300cm Shelf Mats Drawer Liner Drawer Mats Washable EVA BPA Free Waterproof & Oil-Proof Cupboard Cabinet Shelf Protector (Grey 30cmx3m)**wohomuke**£6.22**4.6★6,595 rev](https://www.amazon.co.uk/dp/B09CGNV7D6) [3**Lindas Essentials Kitchen Drawer Liners (44.5 x 500 cm) - Non-Slip Shelf Liner & Cupboard Liners Protects from Spills Multi-Use Cabinet & Fridge Liner Kitchen Accessory (Clear)**Linda's Essentials**£10.35**4.5★12,622 rev](https://www.amazon.co.uk/dp/B0BLP8VPRZ) [4**Hersvin Kitchen Drawer Liners 44.5cmx500cm Cupboard Liners Cabinet Shelf Mats Non Slip Non-Adhesive Oil-Proof Waterproof EVA Plastic Protector Refrigerator Shelves Protective Lining (Clear Dot)**Hersvin**£11.21**4.6★7,376 rev](https://www.amazon.co.uk/dp/B07G129BQ4) [5**Drawer Liners Hersvin 44.5cmx500cm Kitchen Shelf Liner EVA Non-Adhesive Waterproof Washable Cupboard Cabinet Liner Refridge Locker Anti-Slip Mats Sink Protector for Home Office (Dark Gray/Dot)**Hersvin**£11.19**4.5★8,883 rev](https://www.amazon.co.uk/dp/B07JLKFWKQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Drawer Shelf Liners for Kitchen Cabinet Liner EVA Waterproof Durable Non-slip Drawer Mat for Kitchen Cupboards Cabinets Refrigerators Shelves Storeroom**ATHEM**£9.08**584 rev9mo ago](https://www.amazon.co.uk/dp/B0FWC8ZBDB) [**SCENTORINI Linen Scented Drawer Liners Scent Paper Liners for Wardrobe Bedroom Closet Shoe Cupboard 12 Sheets**SCENTORINI**£8.24**1,666 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJ51WKZ) [**ALIUNI Drawer Liners Non Slip Shelf Liner for Kitchen Cupboard Non Adhesive Mats Waterproof for Bedroom Wardrobe Shelves Cabinets Pantry Green Plaid 30 x 300 cm**ALIUNI**£7.52**811 rev1y ago](https://www.amazon.co.uk/dp/B0FDGP1J7Z) [**Drawer Liners(30x500cm) Non slip liners for Kitchen Cupboard Fridge Liners Shelf Liner Protector for Wood Cabinet Under Sink Toolbox Organizer(Transparent Dot)**LINRIFIC**£7.73**25 rev1y ago](https://www.amazon.co.uk/dp/B0FFGNFRYT) [**ALIUNI Drawer Liners 30 x 600 cm Kitchen Drawer Liner 100% EVA Non Slip Non Adhesive Shelf Liner Waterproof Oil Resistant & Wipeable Clear Protector for Cupboards Fridge Shelves Bedroom Bathroom**ALIUNI**£11.18**699 rev1y ago](https://www.amazon.co.uk/dp/B0FDGQBHYL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ALIUNI Drawer Liners 30 x 600 cm Kitchen Drawer Liner 100% EVA Non Slip Non Adhesive Shelf Liner Waterproof Oil Resistant & Wipeable Clear Protector for Cupboards Fridge Shelves Bedroom Bathroom**ALIUNI**£11.18**4.6★**▲ 274%**](https://www.amazon.co.uk/dp/B0FDGQBHYL) [**Drawer Liners(30x500cm) Non slip liners for Kitchen Cupboard Fridge Liners Shelf Liner Protector for Wood Cabinet Under Sink Toolbox Organizer(Transparent Dot)**LINRIFIC**£7.73**4.4★**▲ 219%**](https://www.amazon.co.uk/dp/B0FFGNFRYT) [**ALIUNI Drawer Liners Non Slip Shelf Liner for Kitchen Cupboard Non Adhesive Mats Waterproof for Bedroom Wardrobe Shelves Cabinets Pantry Green Plaid 30 x 300 cm**ALIUNI**£7.52**4.5★**▲ 160%**](https://www.amazon.co.uk/dp/B0FDGP1J7Z) [**Drawer Liners 30cm×300cm Non-Adhesive Shelf Liner Waterproof Anti-Slip BPA Free Kitchen Cupboard Cabinet Liner EVA Plastic Lining Washable Draw Liners for Home Office (White)**Shudyear**£5.43**4.1★**▲ 86%**](https://www.amazon.co.uk/dp/B0CF111CV4) [**SCENTORINI Linen Scented Drawer Liners Scent Paper Liners for Wardrobe Bedroom Closet Shoe Cupboard 12 Sheets**SCENTORINI**£8.24**4.5★**▲ 86%**](https://www.amazon.co.uk/dp/B0FQJ51WKZ)
**~~View all trending →~~**
## **What buyers say about drawer liners**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“The scent is beautiful”*
**Quality-Overall**27%
*“Looks well made”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Value For Money**6%
*“Excellent value”*
**Ease Of Use**5%
*“Easy to use”*
**Size-Overall**5%
*“Good fit”*
**Ease Of Cleaning**4%
*“wipes clean easily”*
**Design-Overall**2%
*“good design”*
**Adhesion/Stickiness**2%
*“Lines very well,and doesn't slip”*
**Thickness**1%
*“The paper is really thick”*
### **What buyers complain about **
**Smell**27%
*“smell isn't as strong as i expected”*
**Thickness**11%
*“I thought the roll would be a bit thicker same as picture”*
**Quality-Overall**8%
*“Cheap”*
**Value For Money**7%
*“you can get it cheaper”*
**Grip**7%
*“Very poor grip on my clean office desk top”*
**Size-Overall**5%
*“Only 4 stars as I have not fitted yet”*
**Weight Light**1%
*“Disappointed in the lightweight feel of this liner”*
**Strength**1%
*“very thin”*
**Durability**1%
*“doesnt last after 2 days”*
**Shape/Style**1%
*“Does not lie flat: curls up at the edges”*
### **Top return reasons **
**Size-Overall**42%
**Smell**11%
**Color**8%
**Quality-Overall**6%
**Thin**6%
**Functionality-Overall**3%
**Advertised Vs Actual Product**3%
**Adhesion/Stickiness**3%
**Grip**3%
**Material Quality**3%
## **Common questions**
- **Is drawer liners profitable to sell on Amazon United Kingdom?**
- The niche generates £200K/yr across 32 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the drawer liners niche?**
- 17 brands and 21 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in drawer liners?**
- Top complaints mined from reviews: Smell, Thickness, Quality-Overall. The return rate is 0.9%.
- **When does demand for drawer liners peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the drawer liners niche?**
- Listings span £4.12–£15.11; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 2,689 reviews — the moat a new listing must climb.
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