---
title: "Trend — drawer fresheners - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/drawer-fresheners/trend"
last_updated: "2026-07-31T23:29:59.574Z"
locale: en
meta:
  description: "Niche score 53/100 · £39K/yr market · 75K searches/yr. Prices mostly outside the sweet spot ($3.03–$14.11) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £39K/yr market · 75K searches/yr. Prices mostly outside the sweet spot ($3.03–$14.11) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — drawer fresheners - Flapen"
---

# **drawer fresheners**

**Worth a look**

Shows low returns (0.3%), but prices mostly outside the sweet spot ($3.03–$14.11) keeps it on the watch list.

Market size 10Growth 19Conversion 74Competition 75Returns 98Price range 0Avg price 21Brand share 66Review moat 69Quality gap 94

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****725.65**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£7.56**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£39K**

£39K/yr · 75K searches

**Price range**

**Bad****£3.03–£14.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")