---
title: "Search terms — double quilt 13.5 tog - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/double-quilt-13-5-tog/search-terms"
last_updated: "2026-07-31T21:44:55.175Z"
locale: en
meta:
  description: "Niche score 44/100 · £315K/yr market · 218K searches/yr · £16.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £315K/yr market · 218K searches/yr · £16.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — double quilt 13.5 tog - Flapen"
---

# **double quilt 13.5 tog**

**Skip it**

Soft demand (-52.7% this quarter) — this niche doesn't clear our bar today.

Market size 52Growth 0Conversion 82Competition 24Returns 99Price range 61Avg price 79Brand share 30Review moat 22Quality gap 38

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£16.57**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£9.42–£23.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£315K**

£315K/yr · 218K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****10,414**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-52.7%**

90-day search growth — must beat 0% to launch