---
title: "Double Quilt 13.5 Tog — £315K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/double-quilt-13-5-tog"
last_updated: "2026-07-31T21:42:40.055Z"
locale: en
meta:
description: "Niche score 44/100 · £315K/yr market · 218K searches/yr · £16.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £315K/yr market · 218K searches/yr · £16.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Double Quilt 13.5 Tog — £315K/yr Amazon UK Niche (2026) - Flapen"
---
# **double quilt 13.5 tog**
**Skip it**
Soft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 0Conversion 82Competition 24Returns 99Price range 61Avg price 79Brand share 30Review moat 22Quality gap 38
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.57**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£9.42–£23.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£315K**
£315K/yr · 218K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****10,414**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-52.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, double quilt 13.5 tog is a £315K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **double quilt 13.5 tog market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£249K–£331K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**8%**
- Slumberdown34% - Comfort Valley24% - Silentnight14% - Casabella9% - Quality Beddings6% - SleepyNights5% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -52.7% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/double-quilt-13-5-tog/trend)
## **Top double quilt 13.5 tog search terms**
- **13.5 tog double duvet**61K/yr-44.6%6.4% conv. - **double quilt 13.5 tog**43K/yr-50.7%9.5% conv. - **double duvet 13.5 tog**103K/yr-63.2%7.5% conv. - **13 tog duvet double**7K/yr-38.5%6.7% conv. - **double duvet 13.5**4K/yr-32.2%7.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/double-quilt-13-5-tog/search-terms)
## **Top double quilt 13.5 tog products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£32K20%£63K30%£95K40%£126K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Comfort Valley Anti-Allergy Duvet Corvin 13.5 Tog Winter Quilt Double Duvet**Comfort Valley**£9.77**4.5★1,352 rev](https://www.amazon.co.uk/dp/B09JQYXN8Z) [2**Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)**Slumberdown**£15.81**4.6★6,277 rev](https://www.amazon.co.uk/dp/B07X9PPMRR) [3**Silentnight Deep Sleep 13.5 Tog Double Duvet - Autumn Winter Comfy Bed Quilt Sink Into Deeper Warm Cosy Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable Double**Silentnight**£22.26**4.7★21,571 rev](https://www.amazon.co.uk/dp/B01N12TK0A) [4**Slumberdown Feels Like Down Double Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Double Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (200 x 200cm)**Slumberdown**£16.52**4.6★3,253 rev](https://www.amazon.co.uk/dp/B086FJVBMS) [5**Casabella Double Duvet 13.5 Tog- Premium Duvet Double Bed - Super Quality Quilt for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable (200cm x 200cm)**Casabella**£14.27**4.5★558 rev](https://www.amazon.co.uk/dp/B0CKQQXCCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Extra Thick Anti Allergy Double Duvet 13.5 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable**NightNest**£14.09**247 rev9mo ago](https://www.amazon.co.uk/dp/B0FXV1VXCB) [**Casabella Double Duvet 13.5 Tog- Premium Duvet Double Bed - Super Quality Quilt for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable (200cm x 200cm)**Casabella**£14.27**558 rev2y ago](https://www.amazon.co.uk/dp/B0CKQQXCCN) [**RUIKASI Double Duvet 10.5 Tog - Bed Quilt All Year Round Luxury Hotel Comforter with Corner Tabs Soft Touch Machine Washable 300GSM 200x200cm White**RUIKASI**£23.56**362 rev3y ago](https://www.amazon.co.uk/dp/B0C98LYGPF) [**Quality Beddings Double Duvet 13.5 Tog | Breathable Duvets for Cosy Winter Nights | Anti-allergy Duvet Doublewith Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Double 200x200cm)**Quality Beddings**£13.42**62 rev3y ago](https://www.amazon.co.uk/dp/B0C7QHG8NQ) [**Comfort Valley Anti-Allergy Duvet Corvin 13.5 Tog Winter Quilt Double Duvet**Comfort Valley**£9.77**1,352 rev4y ago](https://www.amazon.co.uk/dp/B09JQYXN8Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Quality Beddings Double Duvet 13.5 Tog | Breathable Duvets for Cosy Winter Nights | Anti-allergy Duvet Doublewith Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Double 200x200cm)**Quality Beddings**£13.42**4.4★**▲ 526%**](https://www.amazon.co.uk/dp/B0C7QHG8NQ) [**Extra Thick Anti Allergy Double Duvet 13.5 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable**NightNest**£14.09**4.3★**▲ 390%**](https://www.amazon.co.uk/dp/B0FXV1VXCB) [**Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)**Slumberdown**£15.31**4.6★**▲ 181%**](https://www.amazon.co.uk/dp/B07CP1BHXM) [**Silentnight Deep Sleep 13.5 Tog Double Duvet - Autumn Winter Comfy Bed Quilt Sink Into Deeper Warm Cosy Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable Double**Silentnight**£22.26**4.7★**▲ 110%**](https://www.amazon.co.uk/dp/B01N12TK0A) [**RUIKASI Double Duvet 10.5 Tog - Bed Quilt All Year Round Luxury Hotel Comforter with Corner Tabs Soft Touch Machine Washable 300GSM 200x200cm White**RUIKASI**£23.56**4.4★**▲ 96%**](https://www.amazon.co.uk/dp/B0C98LYGPF)
**~~View all trending →~~**
## **What buyers say about double quilt 13.5 tog**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**26%
*“Keep warm”*
**Quality-Overall**20%
*“Great quality of duvet and good price”*
**Value For Money**17%
*“Excellent price”*
**Comfort-Overall**7%
*“Quality and comfort”*
**Soft Feel**6%
*“Lovely fluffy soft well made 10.5 tog quilt very warm on these cold winter nights keeps warm all night”*
**Upholstery/Fabric Quality**4%
*“Good quality fabric”*
**Thickness**4%
*“Perfect balance between thick and not thick, Keeps me warm”*
**Weight Light**4%
*“Lightweight, arrived in good condition thankfully”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Size-Overall**2%
*“Fits great”*
### **What buyers complain about **
**Thickness**27%
*“Not as thick”*
**Quality-Overall**19%
*“Bad quality”*
**Size-Overall**8%
*“not big enough either”*
**Advertised Vs Actual Product**7%
*“Inaccurate description”*
**Stain Resistance**5%
*“Even though the duvet is lovely it came with stains on”*
**Stitch/Finish/Polish**4%
*“Some Missed stitching needed sewing”*
**Material Quality**4%
*“Cheap materials”*
**Value For Money**2%
*“Not worth it”*
**Defective Material/Parts**2%
*“Product came with dirt on the duvet”*
**Strength**2%
*“Doesn't feel like a 13.5 tog very flimsy”*
### **Top return reasons **
**Size-Overall**44%
**Quality-Overall**10%
**Material Quality**8%
**Thin**6%
**Stitch/Finish/Polish**4%
**Advertised Vs Actual Product**4%
**Thickness**3%
**Stain Resistance**2%
**Warmth**2%
**Weight Heavy**2%
## **Common questions**
- **Is double quilt 13.5 tog profitable to sell on Amazon United Kingdom?**
- The niche generates £315K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the double quilt 13.5 tog niche?**
- 10 brands and 19 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in double quilt 13.5 tog?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.2%.
- **When does demand for double quilt 13.5 tog peak?**
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the double quilt 13.5 tog niche?**
- Listings span £9.42–£23.74; the average listing price is £16.57 (sweet spot $15–$100). The average incumbent carries 10,414 reviews — the moat a new listing must climb.
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