---
title: "Trend — double mattresses - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/double-mattresses/trend"
last_updated: "2026-08-01T03:10:33.251Z"
locale: en
meta:
  description: "Niche score 66/100 · £13.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · £13.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — double mattresses - Flapen"
---

# **double mattresses**

**Worth a look**

Shows a $13.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 19Conversion 26Competition 91Returns 96Price range 17Avg price 74Brand share 88Review moat 56Quality gap 60

**Market size**

**Incredible****£13.0M**

£13.0M/yr · 6.1M searches

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****£102.96**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,246.71**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-12.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£28.60–£459.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")