---
title: "Double Knitting Wool 100g Balls — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/double-knitting-wool-100g-balls"
last_updated: "2026-07-31T21:40:47.806Z"
locale: en
meta:
description: "Niche score 38/100 · £40K/yr market · 237K searches/yr · £5.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £40K/yr market · 237K searches/yr · £5.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Double Knitting Wool 100g Balls — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **double knitting wool 100g balls**
**Skip it**
Soft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 8Conversion 38Competition 76Returns 98Price range 11Avg price 16Brand share 44Review moat 37Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,778.26**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.60**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.35–£16.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£40K**
£40K/yr · 237K searches
**Growth**
**Bad****-33.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, double knitting wool 100g balls is a £40K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **double knitting wool 100g balls market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **£70K–£84K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#173**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **74%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**17%**
- Sirdar51% - Utopia Crafts11% - Emu6% - BabyDream6% - Woolcraft5% - James C. Brett5% - Open — no brand owns it (14 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.2% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/double-knitting-wool-100g-balls/trend)
## **Top double knitting wool 100g balls search terms**
- **baby wool**63K/yr-32.1%2.3% conv. - **baby wool double knitting soft 100g**63K/yr-34.2%3.5% conv. - **double knitting wool 100g balls sale**12K/yr-39.4%1.5% conv. - **baby double knitting wool 100g balls**14K/yr-15.7%3.5% conv. - **baby knitting wool**12K/yr-33.7%2.9% conv. - **double knit baby wool**11K/yr-12.9%3.2% conv. - **dk baby wool**12K/yr-34.0%2.1% conv. - **dk baby wool for knitting 100g balls**12K/yr-49.6%2.2% conv. - **double knitting baby wool**11K/yr-46.5%3.7% conv. - **wool warehouse**7K/yr-15.9%0.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/double-knitting-wool-100g-balls/search-terms)
## **Top double knitting wool 100g balls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£4K12%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sirdar Wool Hayfield Bonus DK Double Knitting Baby White (856) 100g**Sirdar**£2.15**4.6★2,767 rev](https://www.amazon.co.uk/dp/B002PCVN5C) [2**Sirdar Hayfield Bonus DK Double Knitting White (961) 100g**Sirdar**£1.73**4.6★22,717 rev](https://www.amazon.co.uk/dp/B002Q5R0AK) [3**Hayfield Bonus DK Baby Lemon (852) 100g by Sirdar**Sirdar**£2.09**4.6★2,767 rev](https://www.amazon.co.uk/dp/B00366F0BE) [4**Sirdar Wool Hayfield Bonus DK Double Knitting Baby Blue (854) 100g**Sirdar**£2.09**4.6★2,767 rev](https://www.amazon.co.uk/dp/B002PCVN3E) [5**Hayfield Bonus DK Double Knitting Baby Pink (851) 100g by Sirdar**Sirdar**£2.22**4.7★407 rev](https://www.amazon.co.uk/dp/B004MXTNB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Emu Butterfly Batik DK Acrylic Yarn 100g Ball 360m Marigold Glider - 005**Emu**£2.51**44 rev8mo ago](https://www.amazon.co.uk/dp/B0G1ZMJ9HP) [**Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Bo Peep - 005**Emu**£2.09**34 rev8mo ago](https://www.amazon.co.uk/dp/B0DNMT8V32) [**Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Teapot - 004**Emu**£2.10**34 rev8mo ago](https://www.amazon.co.uk/dp/B0DNMQY9L5) [**Korbond Baby Pink Yarn -2 x 100g Acrylic Baby Yarn - Soft Lightweight Hypoallergenic & Durable (200g/580m Total)**KORBOND**£5.42**9,667 rev2y ago](https://www.amazon.co.uk/dp/B0CYCZ4MZ1) [**Wendy Wools Giggles Rainbow Double Knitting 100g Ball Multicoloured (WG08)**James C. Brett**£3.79**363 rev2y ago](https://www.amazon.co.uk/dp/B0CLLSX9VL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Teapot - 004**Emu**£2.10**4.8★**▲ 226%**](https://www.amazon.co.uk/dp/B0DNMQY9L5) [**Emu Butterfly Batik DK Acrylic Yarn 100g Ball 360m Marigold Glider - 005**Emu**£2.51**4.6★**▲ 188%**](https://www.amazon.co.uk/dp/B0G1ZMJ9HP) [**Sirdar Hayfield Baby Blossom DK Perfectly Peachy (359) 100g F253-0359**Sirdar**£3.23**4.7★**▲ 81%**](https://www.amazon.co.uk/dp/B0741C8WDF) [**Hayfield Bonus DK Double Knitting Baby Pink (851) 100g by Sirdar**Sirdar**£2.22**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B004MXTNB8) [**Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Bo Peep - 005**Emu**£2.09**4.8★**▲ 53%**](https://www.amazon.co.uk/dp/B0DNMT8V32)
**~~View all trending →~~**
## **What buyers say about double knitting wool 100g balls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Beautiful colour”*
**Upholstery/Fabric Quality**18%
*“Very good wool easy to use and nice color”*
**Quality-Overall**16%
*“Excellent quality, soft to touch, great price”*
**Soft Feel**15%
*“its soft enough for babies”*
**Value For Money**11%
*“Excellent value for money”*
**Stitch/Finish/Polish**6%
*“knits up nice, feels nice”*
**Material Quality**6%
*“Perfect wool”*
**Ease Of Use**2%
*“Super easy to use”*
**Advertised Vs Actual Product**2%
*“It did the job”*
**Thickness**1%
*“Thick and warm”*
### **What buyers complain about **
**Size-Overall**15%
*“These are so tiny”*
**Color**15%
*“.be careful on colour this is more of a neon pink than a soft baby pink”*
**Value For Money**15%
*“it may be cheap”*
**Rope/Wire Tangling**8%
*“Tangles”*
**Advertised Vs Actual Product**7%
*“Misleading image”*
**Thin**4%
*“thin in places”*
**Hard Feel**4%
*“A little rough”*
**Quality-Overall**4%
*“Cheap isnt the word as in quality I returned these balls of wool”*
**Smell**4%
*“omg it had the most disgusting smell to it”*
**Allergies**2%
*“irritated my teeth on touching it”*
### **Top return reasons **
**Color**38%
**Size-Overall**13%
**Quality-Overall**13%
**Thin**9%
**Material Quality**7%
**Advertised Vs Actual Product**5%
**Thickness**3%
**Hard Feel**3%
**Display Colors**1%
**Functionality-Overall**1%
## **Common questions**
- **Is double knitting wool 100g balls profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 50 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the double knitting wool 100g balls niche?**
- 20 brands and 52 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in double knitting wool 100g balls?**
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 0.4%.
- **When does demand for double knitting wool 100g balls peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the double knitting wool 100g balls niche?**
- Listings span £1.35–£16.65; the average listing price is £5.60 (sweet spot $15–$100). The average incumbent carries 2,778 reviews — the moat a new listing must climb.
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