---
title: "Trend — double duvet - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/double-duvet/trend"
last_updated: "2026-08-01T00:47:16.979Z"
locale: en
meta:
  description: "Niche score 65/100 · £5.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £5.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — double duvet - Flapen"
---

# **double duvet**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 16Conversion 65Competition 79Returns 99Price range 87Avg price 79Brand share 57Review moat 18Quality gap 42

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£5.0M**

£5.0M/yr · 5.2M searches

**Price range**

**Great****£8.72–£74.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Avg price**

**Great****£16.70**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****16,049.28**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-17.6%**

90-day search growth — must beat 0% to launch