---
title: "Donut Mould — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/donut-mould"
last_updated: "2026-07-31T23:20:27.409Z"
locale: en
meta:
description: "Niche score 52/100 · £37K/yr market · 77K searches/yr. Prices mostly outside the sweet spot ($4.89–$11.31) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £37K/yr market · 77K searches/yr. Prices mostly outside the sweet spot ($4.89–$11.31) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Donut Mould — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **donut mould**
**Worth a look**
Shows low returns (0.8%), but prices mostly outside the sweet spot ($4.89–$11.31) keeps it on the watch list.
Market size 9Growth 71Conversion 77Competition 39Returns 96Price range 0Avg price 18Brand share 54Review moat 83Quality gap 67
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****349.76**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+53.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.38**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£37K**
£37K/yr · 77K searches
**Price range**
**Bad****£4.89–£11.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, donut mould is a £37K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **donut mould market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£38K–£51K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **62%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**25%**
- Sinnsally27% - Selecto Bake17% - Anaeat11% - KANROO10% - Acootruing7% - Livvi3%
## **Demand**
Weekly Amazon search volume, last 36 weeks — +53.2% search growth over the last 90 days.
3K2KBlack Friday '25Holiday '25Spike '26Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/donut-mould/trend)
## **Top donut mould search terms**
- **donut mould**17K/yr+146.8%8.5% conv. - **doughnut mould**15K/yr+58.7%7.6% conv. - **silicone donut moulds for baking**8K/yr+45.5%11.0% conv. - **silicone doughnut mould**6K/yr+77.7%8.7% conv. - **donut tray**5K/yr+33.0%7.1% conv. - **silicone donut mould**5K/yr+46.8%8.9% conv. - **donut silicone moulds**3K/yr+42.0%7.3% conv. - **donut moulds for baking**4K/yr-26.3%7.4% conv. - **mini doughnut mould**3K/yr+10.2%2.9% conv. - **donut pan**5K/yr-27.5%5.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/donut-mould/search-terms)
## **Top donut mould products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silicone Donut Moulds 3 Pack Silicon Doughnut Mould Large Non-Stick 6 Cavity Molds Doughnut Tray Donut Pan Bagel Baking Tin Muffin Cupcake Biscuit Doughnut Maker Bakeware Baker Tool-Blue Red Green**Sinnsally**£7.53**4.6★475 rev](https://www.amazon.co.uk/dp/B09YNMZPBS) [2**Anaeat 3 Pack Donut Pan Silicone Baking Mold Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts Muffin Cake Biscuit Bagels - Oven & Dishwasher Safe**Anaeat**£8.05**4.4★2,729 rev](https://www.amazon.co.uk/dp/B09B95Q86B) [3**KANROO 2 PCS Silicone Donut Molds 6 Cavity Non-Stick Safe Silicone Donut Baking Pan Silicon Doughnut Mould for Cake Biscuit Bagels Muffins Blue & Red**KANROO**£5.67**4.4★249 rev](https://www.amazon.co.uk/dp/B08MWJCFHV) [4**Acootruing Silicone Donut Moulds for Baking 6 Cavity Silicone Donut Mould Non-Stick 3 Pcs Donut Tray Donut Pan for Baking Donuts Muffins Bagels Cookies Cakes Blue Green Orange**Acootruing**£6.06**5.0★1 rev](https://www.amazon.co.uk/dp/B0GG9VBX62) [5**Selecto Bake Silicone Donut Moulds Silicon Doughnut Mould Large Non-Stick 6 Cavity Molds Doughnut Tray Donut Pan Bagel Baking Tin Muffin Cupcake Biscuit Doughnut Maker Bakeware Blue**Selecto Bake**£5.03**4.5★603 rev](https://www.amazon.co.uk/dp/B071RSQBNP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARubyForest Doughnut Mould 2 Pack Donut Mould Non-Stick 6 Cavity Silicone Donut Moulds for Baking Donut Tray for Donuts Muffin Cake Biscuit Bagels**ARubyForest**£5.03**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZVWJ3DB) [**Livvi 6 Cavity Nonstick Donut Baking Pan | Doughnut Mold Tray for Baking Homemade Donuts Bagels Cakes | Oven Safe Bakeware Carbon Steel Donut Maker Pan Kitchen Baking Tool | Grey**Livvi**£5.90**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GS7DFMYT) [**BaiDrivora Doughnut Mould - 3 Pcs 6-Cavity Food Grade Silicone Non-Stick Donut Mould for Baking Reusable Doughnut Mould for Donuts Doughnuts Bagels Muffins (Pink/Blue/Green)**BaiDrivora**£5.45**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GL36R2SF) [**Acootruing Silicone Donut Moulds for Baking 6 Cavity Silicone Donut Mould Non-Stick 3 Pcs Donut Tray Donut Pan for Baking Donuts Muffins Bagels Cookies Cakes Blue Green Orange**Acootruing**£6.06**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GG9VBX62) [**3 Pack Red Blue Green Silicone Donut Moulds 6 Cavity Non-Stick Doughnut**Duzapku**£6.00**1 rev7mo ago](https://www.amazon.co.uk/dp/B0GC4JW59F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOVUK 18 Cavity Silicone Donut Mould Non Stick Mini Doughnut Baking Tray Flexible Reusable Baking Mold for Oven Microwave Freezer Dishwasher Safe Cake Biscuit Chocolate Maker**HOVUK**£4.89**4.0★**▲ 155%**](https://www.amazon.co.uk/dp/B07CGWL8FF) [**3 Pieces Doughnuts Silicone Moulds 7 cm Donut Mould**Generic**£5.64**0.0★**▲ 154%**](https://www.amazon.co.uk/dp/B0GBV1S4VX) [**ARubyForest Doughnut Mould 2 Pack Donut Mould Non-Stick 6 Cavity Silicone Donut Moulds for Baking Donut Tray for Donuts Muffin Cake Biscuit Bagels**ARubyForest**£5.03**5.0★**▲ 154%**](https://www.amazon.co.uk/dp/B0GZVWJ3DB) [**Selecto Bake Silicone Donut Moulds Silicon Doughnut Mould Large Non-Stick 6 Cavity Molds Doughnut Tray Donut Pan Bagel Baking Tin Muffin Cupcake Biscuit Doughnut Maker Bakeware Purple**Selecto Bake**£5.01**4.5★**▲ 147%**](https://www.amazon.co.uk/dp/B071RSQ2LG) [**Acootruing Silicone Donut Moulds for Baking 6 Cavity Silicone Donut Mould Non-Stick 3 Pcs Donut Tray Donut Pan for Baking Donuts Muffins Bagels Cookies Cakes Blue Green Orange**Acootruing**£6.06**5.0★**▲ 136%**](https://www.amazon.co.uk/dp/B0GG9VBX62)
**~~View all trending →~~**
## **What buyers say about donut mould**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“happy with quality of oroduct so far”*
**Ease Of Cleaning**13%
*“Easy to use and clean”*
**Baking**11%
*“The doughnuts cooked evenly”*
**Size-Overall**11%
*“is perfect size”*
**Value For Money**10%
*“clean value for money”*
**Material Quality**5%
*“sturdy material”*
**Non-Stick Coating**4%
*“Perfect Nonstick Donut Pan – Easy Release, Even Baking & Great for Home Use”*
**Cooking Experience**3%
*“fun treats like donuts or mini cakes”*
**Weight Light**3%
*“Nice weight”*
**Dishwasher Safe**3%
*“Dishwasher safe”*
### **What buyers complain about **
**Size-Overall**25%
*“The mould is Small”*
**Strength**17%
*“Quite flimsy”*
**Thickness**12%
*“Thin”*
**Ease Of Cleaning**4%
*“Cleaning can be a nuisance”*
**Material Quality**3%
*“the material is really rather thin”*
### **Top return reasons **
**Size-Overall**67%
**Quality-Overall**8%
**Strength**4%
**Material Quality**3%
**Rusts/Corrodes**3%
**Functionality-Overall**2%
**Value For Money**2%
**Adhesion/Stickiness**2%
**Thin**1%
**Cooking Experience**1%
## **Common questions**
- **Is donut mould profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the donut mould niche?**
- 18 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in donut mould?**
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.8%.
- **What does it cost to enter the donut mould niche?**
- Listings span £4.89–£11.31; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.
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