---
title: "Donut Maker — £404K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/donut-maker"
last_updated: "2026-07-31T22:24:40.752Z"
locale: en
meta:
description: "Niche score 50/100 · £404K/yr market · 136K searches/yr. Prices mostly outside the sweet spot ($4.88–$958.15) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £404K/yr market · 136K searches/yr. Prices mostly outside the sweet spot ($4.88–$958.15) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Donut Maker — £404K/yr Amazon UK Niche (2026) - Flapen"
---
# **donut maker**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but prices mostly outside the sweet spot ($4.88–$958.15) keeps it on the watch list.
Market size 56Growth 18Conversion 37Competition 39Returns 74Price range 9Avg price 75Brand share 38Review moat 88Quality gap 96
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****232.94**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£99.98**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£404K**
£404K/yr · 136K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.88–£958.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, donut maker is a £404K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **donut maker market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£250K–£300K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **61%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**34**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**14%**
- GILES & POSNER44% - GEEPAS20% - AARNAV8% - VonShef7% - Global Gizmos4% - HouseVibe3% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/donut-maker/trend)
## **Top donut maker search terms**
- **donut maker**57K/yr-20.5%1.7% conv. - **doughnut maker**42K/yr-15.0%1.7% conv. - **donut maker machine**11K/yr+11.4%1.7% conv. - **donut machine**6K/yr+10.1%0.5% conv. - **mini donut maker**7K/yr-21.4%2.8% conv. - **doughnut maker machine**6K/yr-13.0%1.7% conv. - **mini doughnut maker**4K/yr+4.6%1.7% conv. - **doughnut makers**4K/yr-7.9%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/donut-maker/search-terms)
## **Top donut maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£40K20%£81K30%£121K40%£162K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Giles & Posner Sorbet Gloss Doughnut Maker 7 Mini Doughnuts 1000 W**GILES & POSNER**£15.34**4.0★400 rev](https://www.amazon.co.uk/dp/B0DFQ2N7QG) [2**Geepas 750W Doughnut Maker Machine 8 Hole - Stainless Steel Donut Maker Non-Stick Doughnut Snack Maker Machine - Makes Crispy Golden Fresh 8 Pcs Of Doughnuts In One Go 2 Years Warranty**GEEPAS**£14.76**4.4★379 rev](https://www.amazon.co.uk/dp/B0882ZY2LB) [3**AARNAV Stainless Steel Doughnuts Maker with Stand | Medu Vada Maker Machine with Stand | Medu Vada and Donut Maker Machine For Perfectly Shaped Homemade Donuts and Crispy Medu Vadas**AARNAV**£11.56**2.8★25 rev](https://www.amazon.co.uk/dp/B0CLQTKPCM) [4**VonShef 3 in 1 Waffle Maker - Brownie & Doughnut Maker with Non-Stick Removable Plates Cool Touch Easy Clean - Makes Donuts & Brownies (Black 800W)**VonShef**£28.56**3.9★957 rev](https://www.amazon.co.uk/dp/B01BYBVGJC) [5**Giles & Posner Sorbet Mini Doughnut Maker Makes 3 550W**GILES & POSNER**£9.35**4.0★400 rev](https://www.amazon.co.uk/dp/B09S3PZ2S3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veemoon Manual Donut Maker Mold Plastic Doughnut Machine with Batter Dispenser for DIY Baking Non-Stick Donut Hole and Biscuit Maker Tool for Home Kitchen Pastry Use**Veemoon**£9.10**0 rev7mo ago](https://www.amazon.co.uk/dp/B0GDBMNC67) [**Giles & Posner Doughnut Maker Single Large Donut Machine PFAS-Free Non-Stick Coating Easy Clean 12.5 cm Plate Size Indicator Lights Sweet Treats Cool Touch Handle Sorbet Green 550 W**GILES & POSNER**£12.40**8 rev1y ago](https://www.amazon.co.uk/dp/B0DZHW7WCC) [**Giles & Posner Sorbet Gloss Doughnut Maker 7 Mini Doughnuts 1000 W**GILES & POSNER**£15.34**400 rev1y ago](https://www.amazon.co.uk/dp/B0DFQ2N7QG) [**Kolice 1750pcs/hour Mini 4 Rows Donuts Making Machine/Doughnut Maker/Frying Donuts Maker/Donuts Making Machine/Mini Donut Maker/Commercial Donut Machine**Kolice**£958.15**0 rev2y ago](https://www.amazon.co.uk/dp/B0D7GHC5J8) [**CGLYYDS Automatic Donut Machine 4 Rows Stainless Steel Commercial Digital Donut Fryer with Intelligent Control Panel Mini Donuts Maker Adjustable Thickness 5.5L Hopper 1750 unit/h**CGLYYDS**£602.47**0 rev2y ago](https://www.amazon.co.uk/dp/B0D6GDV4C3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kolice 1750pcs/hour Mini 4 Rows Donuts Making Machine/Doughnut Maker/Frying Donuts Maker/Donuts Making Machine/Mini Donut Maker/Commercial Donut Machine**Kolice**£958.15**0.0★**▲ 232%**](https://www.amazon.co.uk/dp/B0D7GHC5J8) [**IBILI 734200 Stainless Steel Donut Holder Silver 18 x 8.5 x 8.5 cm**IBILI**£17.62**3.9★**▲ 227%**](https://www.amazon.co.uk/dp/B00J3LJXNW) [**1400W Mini Donut Maker Machine - 16-Hole Double-Sided Heating Kitchen Gadgets | Mini Donut Makers Waffle Machine | for Kitchen Apartment Restaurant Cafe Bakery Homemade Waffle Dessert**HouseVibe**£28.93**5.0★**▲ 191%**](https://www.amazon.co.uk/dp/B0G49X2TWW) [**Tower Mini Donut Maker 750W Non-Stick Plates Locking Latch Indicator LED Black T19042BLK**Tower**£6.33**4.0★**▲ 171%**](https://www.amazon.co.uk/dp/B0BHWHGVPM) [**Veemoon Manual Donut Maker Mold Plastic Doughnut Machine with Batter Dispenser for DIY Baking Non-Stick Donut Hole and Biscuit Maker Tool for Home Kitchen Pastry Use**Veemoon**£9.10**0.0★**▲ 132%**](https://www.amazon.co.uk/dp/B0GDBMNC67)
**~~View all trending →~~**
## **What buyers say about donut maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**28%
*“Very good electric donut pan”*
**Ease Of Use**17%
*“Easy to use”*
**Cooking Experience**13%
*“it matches my kitchen”*
**Value For Money**7%
*“Great value”*
**Quality-Overall**6%
*“Great product great quality”*
**Efficiency**5%
*“Does the job”*
**Time Taken**5%
*“Friendly and solves any problems very quickly”*
**Compactness**5%
*“Small and compacted not used yet”*
**Ease Of Cleaning**4%
*“really easy to clean”*
**Color**2%
*“Love the colour”*
### **What buyers complain about **
**Size-Overall**33%
*“Total Rubbish, not fit for purpose”*
**Functionality-Overall**20%
*“Doesn't work”*
**Adhesion/Stickiness**15%
*“Definitely not non-stick”*
**Quality-Overall**7%
*“Total Rubbish, not fit for purpose”*
**Heating**6%
*“My child got an awful burn from a part of it that wasnt meant to be hot”*
**Shape/Style**5%
*“I couldn't get it too make good doughnut shapes - They were small with no discernable hole in the middle”*
**Non-Stick Coating**5%
*“they can damage the non stick”*
**Value For Money**3%
*“A little pricey”*
**Natural Resource Wastage**2%
*“Totally useless waste of money”*
**Cooking Experience**1%
*“it wont close properly causing the two plates parts to stay distant therefore the food wont be done evenly on both sides”*
### **Top return reasons **
**Size-Overall**41%
**Functionality-Overall**19%
**Heating**8%
**Adhesion/Stickiness**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Mechanism Issues**3%
**Smell**2%
**Connectivity-Overall**2%
**Instructions/User Manual/Troubleshooting**2%
## **Common questions**
- **Is donut maker profitable to sell on Amazon United Kingdom?**
- The niche generates £404K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the donut maker niche?**
- 14 brands and 34 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in donut maker?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Adhesion/Stickiness. The return rate is 2.1%.
- **When does demand for donut maker peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the donut maker niche?**
- Listings span £4.88–£958.15; the average listing price is £99.98 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.
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