---
title: "Search terms — dog rocks - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dog-rocks/search-terms"
last_updated: "2026-07-31T22:28:50.790Z"
locale: en
meta:
  description: "Niche score 55/100 · £132K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £132K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dog rocks - Flapen"
---

# **dog rocks**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 30Growth 96Conversion 95Competition 10Returns 99Price range 53Avg price 40Brand share 0Review moat 24Quality gap 97

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Growth**

**Incredible****+155.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****12.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£8.20–£22.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.74**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£132K**

£132K/yr · 97K searches

**Review moat**

**Bad****5,114.75**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")