---
title: "Products — dmc embroidery threads - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dmc-embroidery-threads/products"
last_updated: "2026-07-31T23:24:01.378Z"
locale: en
meta:
  description: "Niche score 44/100 · £42K/yr market · 125K searches/yr · £19.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £42K/yr market · 125K searches/yr · £19.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — dmc embroidery threads - Flapen"
---

# **dmc embroidery threads**

**Skip it**

A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 17Conversion 22Competition 83Returns 98Price range 26Avg price 85Brand share 34Review moat 59Quality gap 32

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£19.19**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Review moat**

**Good****1,124.58**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£1.37–£322.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£42K**

£42K/yr · 125K searches