---
title: "Dmc Embroidery Threads — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dmc-embroidery-threads"
last_updated: "2026-07-31T23:59:44.880Z"
locale: en
meta:
description: "Niche score 44/100 · £42K/yr market · 125K searches/yr · £19.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £42K/yr market · 125K searches/yr · £19.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dmc Embroidery Threads — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **dmc embroidery threads**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 17Conversion 22Competition 83Returns 98Price range 26Avg price 85Brand share 34Review moat 59Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.19**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Good****1,124.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.37–£322.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£42K**
£42K/yr · 125K searches
According to Flapen's Amazon United Kingdom niche tracking, dmc embroidery threads is a £42K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dmc embroidery threads market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£29K–£38K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#387**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **46%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 77%
**Open market**
**12%**
- DMC60% - AUERVO10% - Anchor Stranded Cotton7% - VynyQoo4% - MYRLOFT4% - Dandelionsky4% - Open — no brand owns it (12 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -16.3% search growth over the last 90 days.
3K2KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/dmc-embroidery-threads/trend)
## **Top dmc embroidery threads search terms**
- **dmc embroidery threads**70K/yr-20.0%1.3% conv. - **dmc**19K/yr-10.1%0.4% conv. - **dmc thread**17K/yr-3.9%1.2% conv. - **dmc threads for cross stitch**6K/yr-23.7%1.0% conv. - **dmc embroidery threads full set**5K/yr-6.8%1.7% conv. - **dmc threads**5K/yr-17.1%1.1% conv. - **dmc embroidery thread**4K/yr-22.0%1.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/dmc-embroidery-threads/search-terms)
## **Top dmc embroidery threads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£8364%£2K6%£3K8%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DMC - Mouliné Yarn Pack Floral Mix 100% Cotton - 24 Strands Mouliné Spécial Art. 117MC Each 4m Long | Made in France**DMC**£15.25**4.7★144 rev](https://www.amazon.co.uk/dp/B0971RNVLL) [2**DMC Wooden Collectors Box (inc one Each of All 500 Stranded Cotton Threads)**DMC**£322.58**4.4★222 rev](https://www.amazon.co.uk/dp/B07DNHV431) [3**Embroidery Threads 100 Skeins PackAUERVO Embroidery Floss Cross Stitch ThreadsFriendship Bracelets ThreadCrafts Floss Rainbow Color with Free Embroidery Needles Floss Bobbins**AUERVO**£8.58**4.6★7,863 rev](https://www.amazon.co.uk/dp/B07W5YXGSM) [4**3 x DMC Threads/Skeins Mouline Stranded Cotton Cross Stitch 8 Metres - Number 310**DMC**£4.25**4.8★1,152 rev](https://www.amazon.co.uk/dp/B01MQD8GP6) [5**DMC Wooden Collectors Storage Box Includes 120 Threads**DMC**£112.91**3.6★86 rev](https://www.amazon.co.uk/dp/B0CKFHHNRC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**200 Colours Embroidery Threads Cotton Cross Stitch Floss Kit for Beginners Friendship Bracelets Sewing Punch Needle & DIY Crafts**MYRLOFT**£11.54**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GZZ63HHW) [**dmc Grey Embroidery Threads Sewing Thread Kit - Grey Series Cross Stitch Floss (14 Skeins Per Pack)**LTISHABILTD**£4.67**10 rev1y ago](https://www.amazon.co.uk/dp/B0F8N2VM6V) [**New 50 Anchor Cotton Cross Stitch Embroidery Threads Skeins Colour 100% Cotton Thread Floss UK/Pack of 50 Specail Edition UK Free P&P**Anchor Stranded Cotton**£12.78**34 rev1y ago](https://www.amazon.co.uk/dp/B0DGDJWV58) [**New Anchor Cotton Threads Beautiful Embroidery Cross Stitch 8m Each Skeins - Pack of 50 Skeins 100% Cotton Thread Assorted Colors Latest Eidtion Free P&P UK**Anchor Stranded Cotton**£13.05**21 rev1y ago](https://www.amazon.co.uk/dp/B0DGDHJPJC) [**DMC Wooden Collectors Storage Box Includes 120 Threads**DMC**£112.91**86 rev2y ago](https://www.amazon.co.uk/dp/B0CKFHHNRC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VynyQoo 8m (6 Strand) Embroidery Threads 60PCS 52 Colours Coloured Thread Cross Stitch Thread Ideal for Adults & Beginners Thread Embroidery for Sewing Project DIY Crafts & Embroidery**VynyQoo**£5.81**4.7★**▲ 335%**](https://www.amazon.co.uk/dp/B0GSK4GNZF) [**200 Colours Embroidery Threads Cotton Cross Stitch Floss Kit for Beginners Friendship Bracelets Sewing Punch Needle & DIY Crafts**MYRLOFT**£11.54**3.4★**▲ 331%**](https://www.amazon.co.uk/dp/B0GZZ63HHW) [**Embroidery Threads 100 Skeins PackAUERVO Embroidery Floss Cross Stitch ThreadsFriendship Bracelets ThreadCrafts Floss Rainbow Color with Free Embroidery Needles Floss Bobbins**AUERVO**£8.58**4.6★**▲ 122%**](https://www.amazon.co.uk/dp/B07W5YXGSM) [**dmc Grey Embroidery Threads Sewing Thread Kit - Grey Series Cross Stitch Floss (14 Skeins Per Pack)**LTISHABILTD**£4.67**4.7★**▲ 92%**](https://www.amazon.co.uk/dp/B0F8N2VM6V) [**HAUSPROFI Embroidery Threads 150 Colors Cross Stitch Thread Embroidery Kit Perfect for Friendship Bracelets 8m 6-Strand Floss Kit with Needles Fade-Resistant & Tangle-Free Craft Supplies**HAUSPROFI**£7.53**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B0BF5HCPNN)
**~~View all trending →~~**
## **What buyers say about dmc embroidery threads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Colours are bright”*
**Quality-Overall**17%
*“Great variety”*
**Value For Money**16%
*“much cheaper”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Ease Of Use**5%
*“Very easy to use”*
**Stitch/Finish/Polish**4%
*“Perfect for cross stitch”*
**Storage Capacity**1%
*“Compact storage solution”*
**Organizing Capabilities**1%
*“Perfect for organising thread for easy access”*
**Compactness**1%
*“Compact storage solution”*
**Soft Feel**1%
*“These are very silky”*
### **What buyers complain about **
**Quality-Overall**16%
*“Poor quality box”*
**Size-Overall**7%
*“I expected the box to be much bigger”*
**Color**7%
*“The colours were not accurate to the image on the listing”*
**Value For Money**6%
*“A bit expensive”*
**Rope/Wire Tangling**6%
*“It did get a little knotted while I was unravelling it”*
**Strength**6%
*“Winder is flimsy”*
**Durability**4%
*“rather flimsy though so don't think it will last long”*
**Adhesion/Stickiness**4%
*“even if you do they stick for about three seconds then fall off - a total waste of money”*
**Thickness**3%
*“Much thinner”*
**Scratch Resistance**3%
*“tips scratchy”*
### **Top return reasons **
**Size-Overall**34%
**Color**20%
**Quality-Overall**9%
**Advertised Vs Actual Product**8%
**Display Colors**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Thin**2%
**Thickness**2%
**Ease Of Use**2%
## **Common questions**
- **Is dmc embroidery threads profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 50 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dmc embroidery threads niche?**
- 18 brands and 63 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in dmc embroidery threads?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 0.4%.
- **What does it cost to enter the dmc embroidery threads niche?**
- Listings span £1.37–£322.58; the average listing price is £19.19 (sweet spot $15–$100). The average incumbent carries 1,125 reviews — the moat a new listing must climb.
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