---
title: "Trend — diwali diyas - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/diwali-diyas/trend"
last_updated: "2026-07-31T22:31:12.381Z"
locale: en
meta:
  description: "Niche score 50/100 · £28K/yr market · 93K searches/yr · £11.32 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £28K/yr market · 93K searches/yr · £11.32 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — diwali diyas - Flapen"
---

# **diwali diyas**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but a small market ($28K/yr) keeps it on the watch list.

Market size 7Growth 14Conversion 33Competition 83Returns 58Price range 54Avg price 44Brand share 66Review moat 82Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Review moat**

**Great****352.18**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£1.33–£30.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.32**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£28K**

£28K/yr · 93K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")