---
title: "Diwali Diyas — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/diwali-diyas"
last_updated: "2026-07-31T16:43:04.122Z"
locale: en
meta:
description: "Niche score 50/100 · £28K/yr market · 93K searches/yr · £11.32 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £28K/yr market · 93K searches/yr · £11.32 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Diwali Diyas — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **diwali diyas**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but a small market ($28K/yr) keeps it on the watch list.
Market size 7Growth 14Conversion 33Competition 83Returns 58Price range 54Avg price 44Brand share 66Review moat 82Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****352.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£1.33–£30.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.32**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£28K**
£28K/yr · 93K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, diwali diyas is a £28K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **diwali diyas market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£23K–£28K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#519**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **62%**
- **Out of stock**
- **25.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **267 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 73%
**Open market**
**29%**
- 4OUR FAITH27% - PR INTERNATIONAL13% - SATVIK10% - MiFan9% - Borosil7% - TIED RIBBONS6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 33.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/diwali-diyas/trend)
## **Top diwali diyas search terms**
- **diyas for pooja**21K/yr-20.5%1.8% conv. - **diya**22K/yr-30.2%1.1% conv. - **diya lamp**6K/yr-17.5%1.1% conv. - **clay diya**6K/yr+2.6%1.8% conv. - **diwali diyas**26K/yr-24.4%0.5% conv. - **diyas**7K/yr-38.8%2.4% conv. - **diwali diya**6K/yr-6.6%1.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/diwali-diyas/search-terms)
## **Top diwali diyas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8336%£2K9%£2K12%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RinTalen Brass Kuber Diya Akhand Jyot Religious Oil Lamp for Hindu Temple Havan Puja**MiFan**£7.71**3.8★156 rev](https://www.amazon.co.uk/dp/B01MQX91QE) [2**PR INTERNATIONAL Kuber Diya Puja Set of 2 Traditional Brass Kuber Diya Indian Pooja Puja Oil Lamp Gift Item**PR INTERNATIONAL**£8.69**4.0★1 rev](https://www.amazon.co.uk/dp/B0DTPVZSRM) [3**4OUR Faith Brass Shankh and Chakra Diya Set of 2 Oil Lamps with Stand**4OUR FAITH**£8.04**4.1★27 rev](https://www.amazon.co.uk/dp/B0CYLBCH9R) [4**Brass Lotus Akand Diya Traditional Indian Golden Oil Lamp for Diwali Pooja & Home Temple Decoration Handmade Engraved Virgin Brass Metal for Thanksgiving & Festivals (Pack of 1)**4OUR FAITH**£9.15**3.4★3 rev](https://www.amazon.co.uk/dp/B0DZJ1HZCC) [5**Devotion Aroma Round Pure Cotton Wicks - Every day use Religous Ceremonies or Oil/Wax Candles Pooja Jyot Bati Akhand Oil Lamp Diya Batti Divet Diwali Navratri Puja Home Lighting -200 Pcs**CloudBazaar 247**£4.91**5.0★10 rev](https://www.amazon.co.uk/dp/B0DN2M6LHB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SATVIK - Set of 2 - Pure Brass Lakshmi Diya Oil Lamp Traditional Pooja Diya for Home Temple Festival Decor Durable Brass Diya for Daily Use and Gifting**SATVIK**£13.06**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GX96NPVT) [**SATVIK Brass Pooja Thali Set (7 Piece) Om Laxmi Ganesh Design Puja Set with Thali Ghanti Bowl Agarbatti Holder Kalash Panchmukhi Diya & Spoon Round Thali 20.32 cm**SATVIK**£28.47**0 rev3mo ago](https://www.amazon.co.uk/dp/B0CVTPS3L1) [**SATVIK Set of 24 - Traditional Earthen Clay Diya for Pooja Festivals and Home Decoration | Handmade Terracotta Oil Lamp for Mandir Diwali and Religious Use**SATVIK**£20.67**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GKP3WHP6) [**PR INTERNATIONAL Brass Golden Traditional Akhand Brass Diya for Puja Room Home Office Temple Decor Perfect Gift for Festival and Diwali**PR INTERNATIONAL**£7.44**3 rev10mo ago](https://www.amazon.co.uk/dp/B0FS287BJ2) [**Pound Veg Set of 6 Handmade terractor Diwali Diya Multicolour Oil Lamps for Pooja Deepak Decoration Rangoli Diva Deepam Decorative Lighting Accessories (6 Non Wax Diya)**Pound Veg**£8.03**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FQP3B76X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SATVIK - Set of 2 - Pure Brass Lakshmi Diya Oil Lamp Traditional Pooja Diya for Home Temple Festival Decor Durable Brass Diya for Daily Use and Gifting**SATVIK**£13.06**0.0★**▲ 484%**](https://www.amazon.co.uk/dp/B0GX96NPVT) [**SATVIK Brass Pooja Thali Set (7 Piece) Om Laxmi Ganesh Design Puja Set with Thali Ghanti Bowl Agarbatti Holder Kalash Panchmukhi Diya & Spoon Round Thali 20.32 cm**SATVIK**£28.47**0.0★**▲ 480%**](https://www.amazon.co.uk/dp/B0CVTPS3L1) [**SATVIK Set of 24 - Traditional Earthen Clay Diya for Pooja Festivals and Home Decoration | Handmade Terracotta Oil Lamp for Mandir Diwali and Religious Use**SATVIK**£20.67**3.0★**▲ 428%**](https://www.amazon.co.uk/dp/B0GKP3WHP6) [**Brass Lotus Akand Diya Traditional Indian Golden Oil Lamp for Diwali Pooja & Home Temple Decoration Handmade Engraved Virgin Brass Metal for Thanksgiving & Festivals (Pack of 1)**4OUR FAITH**£9.15**3.4★**▲ 332%**](https://www.amazon.co.uk/dp/B0DZJ1HZCC) [**Borosil Akhand Diya (Large Brass)**Borosil**£12.36**4.2★**▲ 253%**](https://www.amazon.co.uk/dp/B00EZMNHHW)
**~~View all trending →~~**
## **What buyers say about diwali diyas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**20%
*“Works better than I though”*
**Ease Of Use**20%
*“Easy and convenient to use”*
**Ease Of Cleaning**20%
*“no much mess to clean up either”*
**Quality-Overall**20%
*“Quality was good however”*
**Value For Money**10%
*“Value for money”*
**Product Condition**10%
*“its still looks pretty new”*
### **What buyers complain about **
**Size-Overall**50%
*“Small”*
**Thickness**14%
*“Much tinier than it looks in the pictures”*
**Quality-Overall**14%
*“Low quality product”*
**Design-Overall**7%
*“not fit for purpose it could be lmproved in design please”*
**Value For Money**7%
*“definitely isnt worth the money”*
**Durability**7%
*“bottom broke somehow after 3 times got lighted”*
### **Top return reasons **
**Size-Overall**57%
**Defective Material/Parts**9%
**Quality-Overall**7%
**Advertised Vs Actual Product**6%
**Brightness/Shine/Glow**5%
**Functionality-Overall**4%
**Ease Of Use**2%
**Value For Money**1%
**Flammable**1%
**Leak-Proof**1%
## **Common questions**
- **Is diwali diyas profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 39 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the diwali diyas niche?**
- 19 brands and 36 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in diwali diyas?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.7%.
- **When does demand for diwali diyas peak?**
- Demand peaks in Oct–Nov; the busiest month runs 33.2× the quietest.
- **What does it cost to enter the diwali diyas niche?**
- Listings span £1.33–£30.82; the average listing price is £11.32 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.
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