---
title: "Dish — £26K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dish"
last_updated: "2026-07-31T22:24:50.120Z"
locale: en
meta:
description: "Niche score 52/100 · £26K/yr market · 124K searches/yr · £15.22 avg price. A small market ($26K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £26K/yr market · 124K searches/yr · £15.22 avg price. A small market ($26K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dish — £26K/yr Amazon UK Niche (2026) - Flapen"
---
# **dish**
**Worth a look**
Shows low returns (0.9%), but a small market ($26K/yr) keeps it on the watch list.
Market size 7Growth 7Conversion 18Competition 89Returns 96Price range 73Avg price 76Brand share 95Review moat 49Quality gap 60
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****£15.22**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£1.83–£50.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,557.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£26K**
£26K/yr · 124K searches
**Growth**
**Bad****-36.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, dish is a £26K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dish market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£38K–£46K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,149**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**40%**
Top 20: 86%
**Top-5 click share**
**26%**
Top 20: 64%
**Open market**
**55%**
- Pyrex10% - Stanley Rogers9% - HCHLQLZ8% - MALACASA7% - Mason Cash6% - MasterClass5%
## **Demand**
Weekly Amazon search volume, last 29 weeks — -36.5% search growth over the last 90 days.
3K2KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/dish/trend)
## **Top dish search terms**
- **dish**41K/yr-22.2%0.5% conv. - **small oven dish**21K/yr-39.5%1.7% conv. - **ceramic baking tray**16K/yr-48.5%2.6% conv. - **small baking dish**11K/yr-43.9%1.6% conv. - **oven dish set**9K/yr-46.2%1.3% conv. - **ceramic oven tray**6K/yr-42.7%2.5% conv. - **ovenware**5K/yr-41.8%0.8% conv. - **oven to table serving dishes**6K/yr-40.9%0.4% conv. - **casserole dish set**5K/yr-41.8%0.4% conv. - **oven bowl**4K/yr-43.5%1.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/dish/search-terms)
## **Top dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£5294%£1K6%£2K8%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**white Small Ceramics Rectangular Baking Dishes with Handle for Oven Ceramic Baking Pan Lasagna Casserole Pan Individual Bakeware 9x5 inch**HCHLQLZ**£8.07**4.2★712 rev](https://www.amazon.co.uk/dp/B082HJGZGY) [2**Pyrex 8023510 Set of 3 Borosilicate Glass Oven Plates Extreme Resistance Made in France**Pyrex**£17.88**4.8★5,951 rev](https://www.amazon.co.uk/dp/B076H44LDP) [3**Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe**Yeqqzq**£11.86**4.4★26 rev](https://www.amazon.co.uk/dp/B0FQC8GVCP) [4**MasterClass Smart Ceramic Baking Tray Robust with PTFE PFOA and BPA Free Non Stick Carbon Steel 40 x 27cm Large Stackable Cookie Sheet**MasterClass**£11.98**4.5★386 rev](https://www.amazon.co.uk/dp/B08V4VMV9W) [5**Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead Oven Tray for Cookies Roasting Veg and Everyday Baking 34x24x1.5cm**Stanley Rogers**£11.43**4.2★21 rev](https://www.amazon.co.uk/dp/B0DQRDGFQG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HONGBAKE Non Stick Ceramic Baking Tray Set of 3 Heavy Duty Aluminized Steel Oven Trays - PFOA/PTFE Free Baking Sheets for Oven with Silicone Handles Professional Bakeware Set**HONGBAKE**£28.90**13 rev8mo ago](https://www.amazon.co.uk/dp/B0F8HLTDBV) [**Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead Oven Tray for Cookies Roasting Veg and Everyday Baking 34x24x1.5cm**Stanley Rogers**£11.43**21 rev10mo ago](https://www.amazon.co.uk/dp/B0DQRDGFQG) [**Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer**binsakao**£13.36**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FR99D8Z3) [**Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe**Yeqqzq**£11.86**26 rev10mo ago](https://www.amazon.co.uk/dp/B0FQC8GVCP) [**Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Oven Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead. Ideal for Roasting Baking and Everyday Cooking 23x16x2cm**Stanley Rogers**£6.62**54 rev11mo ago](https://www.amazon.co.uk/dp/B0F7L9YHR6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons White Ceramic Rectangular Roaster 31 Cm**Morrisons**£4.64**4.4★**▲ 339%**](https://www.amazon.co.uk/dp/B091C5LK78) [**Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer**binsakao**£13.36**5.0★**▲ 157%**](https://www.amazon.co.uk/dp/B0FR99D8Z3) [**HONGBAKE Non Stick Ceramic Baking Tray Set of 3 Heavy Duty Aluminized Steel Oven Trays - PFOA/PTFE Free Baking Sheets for Oven with Silicone Handles Professional Bakeware Set**HONGBAKE**£28.90**4.3★**▲ 146%**](https://www.amazon.co.uk/dp/B0F8HLTDBV) [**Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe**Yeqqzq**£11.86**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B0FQC8GVCP) [**Ceramic Baking Dish Square Baking Dishes Lasagne Dishes 600 ml Small Baking Dish for Air Fryer Bakeware with Handles for Lasagne Pies Casserole Tapas**TuYines**£11.50**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B0DHXH31PN)
**~~View all trending →~~**
## **What buyers say about dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“very good quality very nice trays”*
**Value For Money**14%
*“Excellent value”*
**Size-Overall**14%
*“Perfect portion size”*
**Ease Of Cleaning**7%
*“Easy to wash”*
**Advertised Vs Actual Product**7%
*“does the job”*
**Baking**6%
*“Very nice baking trays”*
**Ease Of Use**3%
*“Very useful”*
**Durability**3%
*“Durable”*
**Strength**2%
*“Great nice & sturdy”*
**Cooking Experience**2%
*“Great dish”*
### **What buyers complain about **
**Size-Overall**34%
*“much bigger overall”*
**Durability**6%
*“2 broke”*
**Quality-Overall**5%
*“Poor Quality: Cracks”*
**Value For Money**4%
*“Just a little bit pricey”*
**Weight Heavy**4%
*“a tiny bit on the heavy side for their size”*
**Cooking Experience**3%
*“found that the dish had broken into two pieces. oven on 200C for 30 minutes”*
**Adhesion/Stickiness**3%
*“then on stick came off”*
**Dishwasher Safe**2%
*“After first use for roast dinner yesterday the trays were cleaned in the dishwasher”*
**Thickness**2%
*“I was worried that they wouldnt be deep enough”*
**Heating**2%
*“They distort when placed in hot oven”*
### **Top return reasons **
**Size-Overall**78%
**Defective Material/Parts**5%
**Material Quality**2%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
**Thickness**1%
**Compatibility-Overall**1%
**Scratch Resistance**1%
**Weight Heavy**1%
**Durability**1%
## **Common questions**
- **Is dish profitable to sell on Amazon United Kingdom?**
- The niche generates £26K/yr across 69 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -36.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dish niche?**
- 39 brands and 89 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in dish?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.9%.
- **What does it cost to enter the dish niche?**
- Listings span £1.83–£50.41; the average listing price is £15.22 (sweet spot $15–$100). The average incumbent carries 1,557 reviews — the moat a new listing must climb.
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