---
title: "Dinner Knives — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dinner-knives"
last_updated: "2026-07-31T23:59:07.320Z"
locale: en
meta:
description: "Niche score 45/100 · £37K/yr market · 59K searches/yr · £7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £37K/yr market · 59K searches/yr · £7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dinner Knives — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **dinner knives**
**Skip it**
Prices mostly outside the sweet spot ($2.15–$13.80) — this niche doesn't clear our bar today.
Market size 9Growth 19Conversion 80Competition 45Returns 95Price range 0Avg price 21Brand share 50Review moat 85Quality gap 60
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****309**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.38**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£37K**
£37K/yr · 59K searches
**Price range**
**Bad****£2.15–£13.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dinner knives is a £37K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dinner knives market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£22K–£30K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **72%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**20%**
- Amazon Basics26% - Berglander21% - Olympia15% - Funnydin7% - SOL6% - NISBETS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
2K2KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/dinner-knives/trend)
## **Top dinner knives search terms**
- **dinner knives**20K/yr-7.2%5.3% conv. - **table knives**8K/yr-15.6%5.3% conv. - **cutlery knives**9K/yr-12.8%4.3% conv. - **cutlery knives only**6K/yr-14.6%6.8% conv. - **dinner knives set of 6**6K/yr-20.1%4.5% conv. - **dinner knife**4K/yr-21.8%5.7% conv. - **table knife**3K/yr-15.0%5.0% conv. - **knives cutlery**2K/yr+1.5%6.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/dinner-knives/search-terms)
## **Top dinner knives products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£5K20%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Stainless Steel Dinner Knives With Round Edge Pack of 12 Silver**Amazon Basics**£8.57**4.7★957 rev](https://www.amazon.co.uk/dp/B07GJKFS4F) [2**Olympia Kelso Stainless Steel Table Knives (Pack of 12) Silver 215(L)mm Dinner Knife Set High Polished 18/0 Stainless Steel Sleek Polished Design Commercial & Home Use C116**Olympia**£2.61**4.4★443 rev](https://www.amazon.co.uk/dp/B00237WM9A) [3**Dinner Knives Set Of 6 Berglander Stainless Steel Shiny Mirror Dinner Knife Butter Knife Spreader Table Knives Sturdy And Dishwasher Safe**Berglander**£5.85**4.5★1,022 rev](https://www.amazon.co.uk/dp/B08NXDF37V) [4**Berglander Dinner Knives Set Of 4 Stainless Steel Butter Knife Spreader 23.3cm Table Dinner Knife for Daily Use Restaurant Hotel Parties Events Sturdy And Dishwasher Safe**Berglander**£5.00**4.6★79 rev](https://www.amazon.co.uk/dp/B0GTF21XM1) [5**Amazon Basics Stainless Steel Dinner Knives With Square Edge Pack of 12 Silver**Amazon Basics**£5.91**4.4★756 rev](https://www.amazon.co.uk/dp/B07GJK1Q1H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Berglander Steak Knives Set of 6 Stainless Steel Steel Steak Knife Set Sharp Serrated Kitchen Knives with Ergonomic Handle Dinner Table Knives for Cutting Meat Mirror Polished & Dishwasher Safe**Berglander**£7.23**35 rev3mo ago](https://www.amazon.co.uk/dp/B0GY4FBQ9H) [**Berglander Dinner Knives Set Of 4 Stainless Steel Butter Knife Spreader 23.3cm Table Dinner Knife for Daily Use Restaurant Hotel Parties Events Sturdy And Dishwasher Safe**Berglander**£5.00**79 rev4mo ago](https://www.amazon.co.uk/dp/B0GTF21XM1) [**Defresit Dinner Knives Set of 10 Stainless Steel Steak Knife Butter Knife Table Knives High Polished Sleek Silver Design for Home Kitchen and Restaurant Use Dishwasher Safe**Defresit**£8.15**26 rev1y ago](https://www.amazon.co.uk/dp/B0DK1GZVHR) [**Argon Tableware Tondo Stainless Steel Dinner Knives - 22cm - Pack of 6 - Silver Dining Knives High Polished Flatware Metal Butter Knife Dishwasher Safe 6-Piece Table**Argon Tableware**£9.06**19 rev2y ago](https://www.amazon.co.uk/dp/B0CRYYGJPX) [**SOL 8pk Dinner Knives - 22cm Stainless Steel Table Knives Dishwasher Safe Cutlery Set Durable Knife Cutlery for Dining Sleek Table Knife Design**SOL**£5.52**106 rev2y ago](https://www.amazon.co.uk/dp/B0CL6JL7F9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Berglander Dinner Knives Set Of 4 Stainless Steel Butter Knife Spreader 23.3cm Table Dinner Knife for Daily Use Restaurant Hotel Parties Events Sturdy And Dishwasher Safe**Berglander**£5.00**4.6★**▲ 346%**](https://www.amazon.co.uk/dp/B0GTF21XM1) [**Dinner Knives Set Of 6 Berglander Stainless Steel Shiny Mirror Dinner Knife Butter Knife Spreader Table Knives Sturdy And Dishwasher Safe**Berglander**£5.85**4.5★**▲ 345%**](https://www.amazon.co.uk/dp/B08NXDF37V) [**Berglander Steak Knives Set of 6 Stainless Steel Steel Steak Knife Set Sharp Serrated Kitchen Knives with Ergonomic Handle Dinner Table Knives for Cutting Meat Mirror Polished & Dishwasher Safe**Berglander**£7.23**4.3★**▲ 338%**](https://www.amazon.co.uk/dp/B0GY4FBQ9H) [**Funnydin Dinner Knives - Dinner Knives Set of 12 8.3 Inch - Stainless Steel Knife Set Table Knife for Kitchen Hotel and Restaurant - Dishwasher Safe Silver**Funnydin**£6.94**4.2★**▲ 20%**](https://www.amazon.co.uk/dp/B09P78G86X) [**Funnydin Dinner Knives - Dinner Knives Set of 24 8.3 Inch - Stainless Steel Knife Set Table Knife for Kitchen Hotel and Restaurant - Dishwasher Safe Silver**Funnydin**£12.48**4.2★**▲ 17%**](https://www.amazon.co.uk/dp/B0B3QXXY7C)
**~~View all trending →~~**
## **What buyers say about dinner knives**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality knives”*
**Value For Money**17%
*“Good value”*
**Advertised Vs Actual Product**15%
*“Way above my expectations”*
**Weight Light**6%
*“Lightweight knives”*
**Design-Overall**4%
*“perfectly designed for the job”*
**Dishwasher Safe**3%
*“be carefull when putting in dishwasher”*
**Sharpness**3%
*“Perfect Profile Knives”*
**Grip**3%
*“nice to hold”*
**Rusts/Corrodes**2%
*“no sign of rust”*
**Ease Of Use**2%
*“They were easy to orderandwillomeinveryuseful”*
### **What buyers complain about **
**Size-Overall**19%
*“too long for my cutlery drawer, a shame”*
**Quality-Overall**10%
*“Dissapointed with quality”*
**Comfort-Overall**10%
*“Well made, just uncomfortable to hold”*
**Thin**8%
*“Very thin”*
**Advertised Vs Actual Product**8%
*“Not as expected”*
**Weight Heavy**6%
*“At first they seemed to be a little heavy”*
**Thickness**6%
*“Thin and flimsy”*
**Strength**4%
*“Flimsy”*
**Handle Quality**4%
*“The handle is slightly thinner than I would have liked”*
**Weight Light**2%
*“did not have a weighty feel”*
### **Top return reasons **
**Size-Overall**32%
**Quality-Overall**25%
**Thin**8%
**Comfort-Overall**5%
**Sharpness**5%
**Advertised Vs Actual Product**5%
**Strength**4%
**Compatibility-Overall**3%
**Rusts/Corrodes**2%
**Functionality-Overall**2%
## **Common questions**
- **Is dinner knives profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dinner knives niche?**
- 13 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in dinner knives?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 1.0%.
- **When does demand for dinner knives peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dinner knives niche?**
- Listings span £2.15–£13.80; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.
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