---
title: "Devola Fan — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/devola-fan"
last_updated: "2026-07-31T16:36:06.894Z"
locale: en
meta:
description: "Niche score 68/100 · £22K/yr market · 32K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · £22K/yr market · 32K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Devola Fan — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **devola fan**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 100Conversion 18Competition 90Returns 97Price range 94Avg price 94Brand share 83Review moat 40Quality gap 75
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£46.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.81–£99.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,452**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£22K**
£22K/yr · 32K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, devola fan is a £22K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **devola fan market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£23K–£35K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **45%**
- **Sponsored**
- **96%**
- **Out of stock**
- **20.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**52%**
Top 20: 87%
**Top-5 click share**
**25%**
Top 20: 58%
**Open market**
**44%**
- Devola21% - DREO11% - Midea8% - Honeywell6% - Amazon Basics5% - Senelux4%
## **Top devola fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£4404%£8806%£1K8%£2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Devola 9 Inch Desk Fan Quiet & Powerful Air Circulator with 9 Speeds Horizontal & Vertical Oscillation 3 Modes Timer & Remote Control Energy Efficient Table Fan for Bedroom Office & Home**Devola**£51.99**4.6★254 rev](https://www.amazon.co.uk/dp/B08B1QJH7F) [2**Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E**Honeywell**£23.04**4.5★28,487 rev](https://www.amazon.co.uk/dp/B001VEJFT6) [3**Midea MPF23MTBUK 50W Pedestal Fan 3 Speed Settings 7 Bionic Blades 90 Oscillation Adjustable Height Stand Fan 2H Timer AC Motor For Powerful and Quiet Operation Black**Midea**£30.75**4.2★193 rev](https://www.amazon.co.uk/dp/B0DQKJVH3F) [4**Neo High Velocity Quiet Portable Steel Metal Floor Standing Freestanding Industrial Gym Cooling Fan 3 Speeds (12 Inch)**Neo**£32.78**4.1★471 rev](https://www.amazon.co.uk/dp/B0C6QT1WDX) [5**Noctua NF-A14 iPPC-3000 PWM Heavy Duty Cooling Fan 4-Pin 3000 RPM (140mm Black)**Noctua**£23.53**4.6★3,490 rev](https://www.amazon.co.uk/dp/B00KFCRF1A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Devola Quiet 8 DC Pedestal Fan with Remote Control 12 Speeds 4 Adjustable Heights Quiet Oscillating Desk & Standing Fan 15 Hour Timer Aroma Diffuser Sleep Mode Quiet Mark Certified - White**Devola**£69.54**32 rev2mo ago](https://www.amazon.co.uk/dp/B0GZW1HNSX) [**Devola 8 inch Pedestal Fan & Air Circulator with Remote Control 12 Speeds 4 Adjustable Heights Multi directional Oscillation 15 Hr Timer Aroma Diffuser Sleep Mode Quiet Mark Certified - Black**Devola**£69.14**32 rev2mo ago](https://www.amazon.co.uk/dp/B0GZW49TKX) [**Air Pro 20 Floor Fan - Powerful Air Cooling Fan High Velocity Circulating Fan with 3 Speed Setting & Adjustable Tilt Indoor Home Office Gym Fan Portable Electric Fan Metal Fan With 1.6m Long Cable**Air Pro**£49.36**518 rev4mo ago](https://www.amazon.co.uk/dp/B0GTHDJHRR) [**NebulaFlow Mist Fan 2026 Upgraded 4L Large Water Tank Mister Cooling Fan 5 Speeds 3 Modes Misting Standing Fan Pedestal Fan with Remote Oscillating Floor Fan for Bedroom Home Office Patio**NebulaFlow**£85.54**94 rev6mo ago](https://www.amazon.co.uk/dp/B0GJRPHLCG) [**Midea MPF23MTBUK 50W Pedestal Fan 3 Speed Settings 7 Bionic Blades 90 Oscillation Adjustable Height Stand Fan 2H Timer AC Motor For Powerful and Quiet Operation Black**Midea**£30.75**193 rev1y ago](https://www.amazon.co.uk/dp/B0DQKJVH3F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Devola 8 inch Pedestal Fan & Air Circulator with Remote Control 12 Speeds 4 Adjustable Heights Multi directional Oscillation 15 Hr Timer Aroma Diffuser Sleep Mode Quiet Mark Certified - Black**Devola**£69.14**4.5★**— 3%**](https://www.amazon.co.uk/dp/B0GZW49TKX) [**Midea MPF25MBUK 40W Pedestal Fan 3 Speed Settings 90 Oscillation Adjustable Height Stand Fan Powerful Airflow and Quiet Operation Ideal For Home & Office Black**Midea**£16.18**4.3★**— 3%**](https://www.amazon.co.uk/dp/B0DQKLGDHS) [**Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 3-Blade 3-Speed Standing Pedestal Fan with Remote Control Black**Amazon Basics**£30.20**4.6★**— 3%**](https://www.amazon.co.uk/dp/B07VYMJ4TN) [**Homiu 16 Inch Floor Fan - 3 Speed High Velocity Fan - Standing Cooling Cold Air Circulation - Adjustable Tilting Electric Industrial Fan - For Home Gym Office Garage Outdoor Indoor**Homiu**£46.70**4.3★**— 3%**](https://www.amazon.co.uk/dp/B0C6YGN49V) [**Midea MPF23MTBUK 50W Pedestal Fan 3 Speed Settings 7 Bionic Blades 90 Oscillation Adjustable Height Stand Fan 2H Timer AC Motor For Powerful and Quiet Operation Black**Midea**£30.75**4.2★**— 3%**](https://www.amazon.co.uk/dp/B0DQKJVH3F)
**~~View all trending →~~**
## **What buyers say about devola fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Money well spent”*
**Strength**13%
*“Looks good and is stable”*
**Noise Level**13%
*“Quiet and Powerful”*
**Quality-Overall**12%
*“The build quality feels excellent”*
**Assembly/Installation**7%
*“Easy to build”*
**Remote Control**4%
*“love the remote”*
**Ease Of Use**3%
*“Ease of use”*
**Heating**3%
*“Absolutely fantastic in this heat”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Design-Overall**2%
*“Brilliant design”*
### **What buyers complain about **
**Noise Level**17%
*“VERY LOUD”*
**Quality-Overall**9%
*“Poor Quality control”*
**Value For Money**8%
*“Too expensive”*
**Size-Overall**7%
*“It is HUGE”*
**Durability**7%
*“Failed within a month”*
**Strength**5%
*“Not strong at all”*
**Assembly/Installation**4%
*“Assembly instructions are dreadful”*
**Functionality-Overall**4%
*“Not functional”*
**Heating**2%
*“Overheating Motor”*
**Advertised Vs Actual Product**2%
*“this listing is misleading”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**17%
**Noise Level**15%
**Strength**9%
**Defective Material/Parts**6%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Durability**3%
**Assembly/Installation**2%
## **Common questions**
- **Is devola fan profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 82 tracked products. 15 of 20 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the devola fan niche?**
- 43 brands and 76 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in devola fan?**
- Top complaints mined from reviews: Noise Level, Quality-Overall, Value For Money. The return rate is 0.6%.
- **What does it cost to enter the devola fan niche?**
- Listings span £13.81–£99.77; the average listing price is £46.55 (sweet spot $15–$100). The average incumbent carries 2,452 reviews — the moat a new listing must climb.
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