---
title: "Trend — dessert cups - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dessert-cups/trend"
last_updated: "2026-08-01T02:14:34.755Z"
locale: en
meta:
  description: "Niche score 62/100 · £254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dessert cups - Flapen"
---

# **dessert cups**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 21Conversion 59Competition 86Returns 81Price range 39Avg price 33Brand share 95Review moat 90Quality gap 78

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****206.77**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£254K**

£254K/yr · 502K searches

**Price range**

**Okay****£4.90–£21.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.95**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-7.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")