---
title: "Denby Mugs — £15K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/denby-mugs"
last_updated: "2026-07-31T23:20:53.040Z"
locale: en
meta:
description: "Niche score 37/100 · £15K/yr market · 92K searches/yr · £30.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £15K/yr market · 92K searches/yr · £30.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Denby Mugs — £15K/yr Amazon UK Niche (2026) - Flapen"
---
# **denby mugs**
**Skip it**
A small market ($15K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 20Conversion 7Competition 85Returns 65Price range 26Avg price 95Brand share 10Review moat 80Quality gap 30
**Avg price**
**Incredible****£30.97**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Great****409.21**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£11.21–£339.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£15K**
£15K/yr · 92K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, denby mugs is a £15K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **denby mugs market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£39K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#5,733**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **30%**
- **Out of stock**
- **33.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 72%
**Open market**
**3%**
- Denby81% - LE CREUSET6% - vancasso5% - Ava Nord3% - ARTKETTY1% - Goldmeet1% - Open — no brand owns it (5 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -10.5% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/denby-mugs/trend)
## **Top denby mugs search terms**
- **denby mugs**76K/yr-10.6%0.6% conv. - **denby mugs sale**7K/yr+3.1%0.4% conv. - **denby mug**8K/yr-22.1%0.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/denby-mugs/search-terms)
## **Top denby mugs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3074%£6146%£9218%£1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Denby - Elements Blue Coffee Mug Set of 4 - 330ml Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Blue White - Chip Resistant**Denby**£38.76**4.5★552 rev](https://www.amazon.co.uk/dp/B0752RS6KF) [2**Denby - Azure Haze Blue Coffee Mug Set of 2-400ml Large Stoneware Ceramic Tea Mug Set for Home & Office - Dishwasher Safe Microwave Safe - Blue White Reactive Gradient Glaze - Chip Resistant**Denby**£22.43**4.5★169 rev](https://www.amazon.co.uk/dp/B07YP4GDNR) [3**Denby - Imperial Blue Coffee Mug Set of 2 - 340ml Craftmans Curved Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Blue White Brown - Chip Resistant**Denby**£41.63**4.8★219 rev](https://www.amazon.co.uk/dp/B07SJGZG31) [4**Denby - Elements Light Grey Coffee Mug Set of 4 - 330ml Stoneware Ceramic Tea Mug Set For Home & Office - Dishwasher Safe Microwave Safe - Pale Grey White - Chip Resistant**Denby**£36.72**4.5★552 rev](https://www.amazon.co.uk/dp/B0752MW2MR) [5**LE CREUSET Stoneware Coffee Mug 350 ml Flint 70302354440002**LE CREUSET**£11.21**4.7★5,172 rev](https://www.amazon.co.uk/dp/B07MP6SZ8T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Denby - Elements Coffee Mug & Cereal Bowl 8 Piece Set - Blue Glaze Dishwasher & Microwave Safe Stoneware - 4 x 330ml Tea Cups & Cereal Bowls for Soup - Ceramic Chip Resistant for Everyday Use**Denby**£85.18**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FVG9FCWF) [**Ava Nord 400 ml Coffee Mugs Set of 4 Ceramic Coffee Mugs with Handle Reactive Glaze Stoneware Coffee Mug Set for Tea Latte Cappuccino Cocoa Hot Chocolate Microwave & Dishwasher Safe - Blue**Ava Nord**£24.08**149 rev10mo ago](https://www.amazon.co.uk/dp/B0FL2NWJMF) [**vancasso Coffee Mugs Set of 6 16oz/480ml Reactive Glaze Ceramic Tea Mugs Moroccan Style Handmade Cups for Latte Cappuccino Hot Cocoa Lavender Blue Onion Series Dishwasher & Microwave Safe**vancasso**£30.33**202 rev11mo ago](https://www.amazon.co.uk/dp/B0FM87B84Z) [**Denby Halo Speckle Mug**Denby**£16.30**3 rev2y ago](https://www.amazon.co.uk/dp/B0D4MPQVJB) [**Denby Studio Blue Accent Large Mug**Denby**£17.57**1 rev2y ago](https://www.amazon.co.uk/dp/B0D47J5P7D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Denby - Elements Coffee Mug & Cereal Bowl 8 Piece Set - Blue Glaze Dishwasher & Microwave Safe Stoneware - 4 x 330ml Tea Cups & Cereal Bowls for Soup - Ceramic Chip Resistant for Everyday Use**Denby**£85.18**5.0★**▲ 392%**](https://www.amazon.co.uk/dp/B0FVG9FCWF) [**Denby CMG-112V Cascade Mug Stoneware Heritage Veranda**Denby**£19.54**4.7★**▲ 392%**](https://www.amazon.co.uk/dp/B00J8QWDAM) [**Denby Linen Coffee Beaker Mug 10 cm**Denby**£16.90**4.8★**▲ 358%**](https://www.amazon.co.uk/dp/B000G1VRNC) [**Denby Studio Blue Accent Large Mug**Denby**£17.57**5.0★**▲ 292%**](https://www.amazon.co.uk/dp/B0D47J5P7D) [**Denby Stoneware Studio Blue Cobalt Ridged Mug**Denby**£18.87**4.4★**▲ 284%**](https://www.amazon.co.uk/dp/B07QMYVWRK)
**~~View all trending →~~**
## **What buyers say about denby mugs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Great quality mugs”*
**Color**16%
*“Love the colour”*
**Size-Overall**15%
*“Great size”*
**Value For Money**7%
*“Good value”*
**Strength**4%
*“Very well made and sturdy”*
**Advertised Vs Actual Product**4%
*“I know they're just what is wanted”*
**Design-Overall**4%
*“Elegant Design”*
**Gifting Purpose**2%
*“A present”*
**Temperature Retention**2%
*“hold the heat well which is needed on colder days”*
**Grip**2%
*“Good glaze, good shap to hold in your hand”*
### **What buyers complain about **
**Size-Overall**17%
*“may not fit”*
**Value For Money**14%
*“They was a bit expensive”*
**Weight Heavy**9%
*“heavier than I expected”*
**Thickness**7%
*“A little thicker than I prefer”*
**Color**5%
*“they're really a light beigey brown colour on the insides”*
**Dishwasher Safe**4%
*“The description says dishwasher safe but they absolutely arent”*
**Handle Quality**4%
*“the handles are a bit difficult to hold which make them hard to hold without them drooping”*
**Leak-Proof**3%
*“It is a slow leak which unfortunately disguised by the pattern”*
**Stain Resistance**3%
*“They stain”*
**Ease Of Cleaning**3%
*“I find that the inner very difficult to clean as easily stained with black tea or coffee”*
### **Top return reasons **
**Size-Overall**32%
**Defective Material/Parts**19%
**Color**15%
**Weight Heavy**6%
**Maintenance And Repair**4%
**Quality-Overall**3%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Storage Capacity**2%
**Thin**1%
## **Common questions**
- **Is denby mugs profitable to sell on Amazon United Kingdom?**
- The niche generates £15K/yr across 67 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the denby mugs niche?**
- 11 brands and 34 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in denby mugs?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Weight Heavy. The return rate is 2.4%.
- **When does demand for denby mugs peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the denby mugs niche?**
- Listings span £11.21–£339.60; the average listing price is £30.97 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.
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