---
title: "Denby Dinner Set — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/denby-dinner-set"
last_updated: "2026-08-01T01:29:15.541Z"
locale: en
meta:
description: "Niche score 31/100 · £25K/yr market · 64K searches/yr · £96.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £25K/yr market · 64K searches/yr · £96.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Denby Dinner Set — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **denby dinner set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 17Conversion 5Competition 46Returns 58Price range 32Avg price 76Brand share 0Review moat 81Quality gap 48
**Review moat**
**Great****371.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£96.56**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£38.07–£234.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£25K**
£25K/yr · 64K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, denby dinner set is a £25K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **denby dinner set market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£24K–£48K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#292**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **44%**
- **Out of stock**
- **24.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 91%
**Open market**
**0%**
- Denby76% - vancasso12% - HaWare5% - Home VSS4% - PURE LIVING INTERIOR DESIGN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -16.0% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/denby-dinner-set/trend)
## **Top denby dinner set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£5K30%£8K40%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Denby - Halo Speckle Coupe Dinner Set for 4-12 Piece Ceramic Reactive Glaze Tableware Plate & Bowl Set - Dishwasher Microwave Safe Stoneware Crockery - 4 x Dinner Plates Medium Plates Cereal Bowls**Denby**£105.28**4.6★206 rev](https://www.amazon.co.uk/dp/B00EZSVFO8) [2**Denby - Elements Light Grey Dinner Set For 4 - 12 Piece Ceramic Stoneware Tableware Plate & Bowl Set - Dishwasher Microwave Safe Crockery - 4 x Dinner Plates Medium Plates Cereal Bowls**Denby**£82.69**4.5★814 rev](https://www.amazon.co.uk/dp/B0752SBWWG) [3**Denby - Blue Haze Dinner Set for 4-12 Piece Ceramic Coupe Tableware - Blue Glaze Plate and Bowl Set - Dishwasher Microwave Safe Crockery - Includes 4 x Dinner Plates Small Plates Cereal Bowls**Denby**£122.04**4.7★38 rev](https://www.amazon.co.uk/dp/B07YP5FT97) [4**Denby - Elements Fossil Grey Dinner Set For 4 - 12 Piece Ceramic Tableware Set - Dishwasher Microwave Safe Crockery Set - 4 x Dinner Plates 4 x Medium Plates 4 x Cereal Bowls**Denby**£90.62**4.5★814 rev](https://www.amazon.co.uk/dp/B08NF7C946) [5**vancasso Playa Dinner Sets for 6 People 24 Pieces Stoneware Plates and Bowls Set Scratch Resistant Dinnerware Sets for Everyday Dining Dishwasher and Microwave Safe Lavender Blue**vancasso**£78.45**4.2★216 rev](https://www.amazon.co.uk/dp/B0DT4DW266)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Denby - Elements 8 Piece Dinner Set For 2 - Light Grey Dishwasher Microwave Safe Oven Proof Plate & Bowl Set - 4 x Lunch Plates Dinner Plates Cereal Bowls & Coffee Mugs - Chip Resistant Tableware**Denby**£89.74**814 rev9mo ago](https://www.amazon.co.uk/dp/B0FVGBX1J5) [**Denby - Elements Dinner & Lunch Plate 8 Piece Set - Light Grey Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use**Denby**£78.00**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FVG6JDXK) [**Denby - Elements Dinner & Lunch Plate 8 Piece Set - Black Glaze Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use**Denby**£90.44**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FVG57GGF) [**HomeVSS Highland 16pc Dinnerware Set Unique Organic Shape Double Bowl Stoneware Plate & Bowl Dish Set Service for 4 Scratch Resistant Microwave & Dishwasher Safe Natural Reactive Glaze Blue**Home VSS**£68.34**40 rev10mo ago](https://www.amazon.co.uk/dp/B0FLQ6Z921) [**vancasso Reno Stoneware Dinner Set for 6 18 Pieces Plates and Bowls Set with Dinner Plates Dessert Plates & Cereal Bowls Beige Speckled Crockery Set Chip & Scratch Resistant**vancasso**£52.56**57 rev11mo ago](https://www.amazon.co.uk/dp/B0F61SFG5W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Piece Dinner Sets for 6 People - Beautiful Mediterranean Style Stoneware Dinner Set for 6 - Dishwasher & Microwave Safe Plates and Bowls Set for 6 - Dinnerware Sets by Pure Living in Smokey Blue**PURE LIVING INTERIOR DESIGN**£108.59**4.2★**▲ 426%**](https://www.amazon.co.uk/dp/B0CHS1RDX2) [**Denby - Elements Dinner & Lunch Plate 8 Piece Set - Black Glaze Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use**Denby**£90.44**4.3★**▲ 425%**](https://www.amazon.co.uk/dp/B0FVG57GGF) [**24 piece Dinner Sets for 6 People - Beautiful Country Style Stoneware Dinner Set for 6 - Dishwasher & Microwave Safe Plates and Bowls Set for 6 - Dinnerware Sets by Pure Living in Smoky Blue**PURE LIVING INTERIOR DESIGN**£106.53**4.6★**▲ 425%**](https://www.amazon.co.uk/dp/B0CKPFWQKB) [**Denby - Elements 8 Piece Dinner Set For 2 - Light Grey Dishwasher Microwave Safe Oven Proof Plate & Bowl Set - 4 x Lunch Plates Dinner Plates Cereal Bowls & Coffee Mugs - Chip Resistant Tableware**Denby**£89.74**4.5★**▲ 422%**](https://www.amazon.co.uk/dp/B0FVGBX1J5) [**Denby - Elements Dinner & Lunch Plate 8 Piece Set - Light Grey Dishwasher Safe 4 x Medium & Large Plates - Microwave & Oven Proof Stoneware Lunch & Dinner Dishes - Chip Resistant for Everyday Use**Denby**£78.00**4.3★**▲ 412%**](https://www.amazon.co.uk/dp/B0FVG6JDXK)
**~~View all trending →~~**
## **What buyers say about denby dinner set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“They are renowned worldwide for their quality”*
**Color**16%
*“Beautiful colour”*
**Value For Money**6%
*“Well worth the money”*
**Dishwasher Safe**5%
*“Dishwasher and microwave proof”*
**Design-Overall**5%
*“Love the design”*
**Size-Overall**5%
*“They are a good size”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Durability**3%
*“Durable, good quality”*
**Weight Light**3%
*“The set is much lighter than shown”*
**Material Quality**2%
*“strong material”*
### **What buyers complain about **
**Value For Money**14%
*“Its an expensive set so expected better”*
**Size-Overall**10%
*“Disappointing bowl size”*
**Color**8%
*“definitely less lavender than blue”*
**Microwave Safe**8%
*“Two plates have now cracked in the microwave when it is supposed to be microwave safe”*
**Durability**7%
*“breakable these items are”*
**Quality-Overall**6%
*“I expected better”*
**Scratch Resistance**6%
*“Two plates from set came scratched which isnt good enough for the price”*
**Flatness**3%
*“on plate had a very uneven surface”*
**Advertised Vs Actual Product**3%
*“I am very disappointed because the description is misleading”*
**Paint Quality**3%
*“The colouring has come off some plates at rims”*
### **Top return reasons **
**Color**29%
**Size-Overall**17%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**8%
**Scratch Resistance**7%
**Value For Money**7%
**Quality-Overall**6%
**Design-Overall**5%
**Compatibility-Overall**3%
**Weight Heavy**3%
## **Common questions**
- **Is denby dinner set profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (31/100).
- **How competitive is the denby dinner set niche?**
- 5 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in denby dinner set?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 2.7%.
- **When does demand for denby dinner set peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the denby dinner set niche?**
- Listings span £38.07–£234.60; the average listing price is £96.56 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.
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