---
title: "Trend — delonghi water filter - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/delonghi-water-filter/trend"
last_updated: "2026-07-31T17:34:54.156Z"
locale: en
meta:
  description: "Niche score 45/100 · £420K/yr market · 150K searches/yr · £14.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £420K/yr market · 150K searches/yr · £14.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — delonghi water filter - Flapen"
---

# **delonghi water filter**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 12Conversion 99Competition 24Returns 99Price range 61Avg price 72Brand share 11Review moat 23Quality gap 19

**Conversion**

**Incredible****19.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.69**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£6.55–£28.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£420K**

£420K/yr · 150K searches

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****7,009.62**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-25.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand