---
title: "Delonghi Water Filter — £420K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/delonghi-water-filter"
last_updated: "2026-07-31T16:40:09.874Z"
locale: en
meta:
description: "Niche score 45/100 · £420K/yr market · 150K searches/yr · £14.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £420K/yr market · 150K searches/yr · £14.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Delonghi Water Filter — £420K/yr Amazon UK Niche (2026) - Flapen"
---
# **delonghi water filter**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 12Conversion 99Competition 24Returns 99Price range 61Avg price 72Brand share 11Review moat 23Quality gap 19
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.69**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.55–£28.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£420K**
£420K/yr · 150K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,009.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-25.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, delonghi water filter is a £420K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **delonghi water filter market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£367K–£441K**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**40**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- De'Longhi57% - Waterdrop15% - GOLDEN ICEPURE10% - Caehomly8% - Mutital6% - FILSWA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/delonghi-water-filter/trend)
## **Top delonghi water filter search terms**
- **delonghi water filter**72K/yr-27.4%18.7% conv. - **delonghi coffee machine filter**12K/yr-4.6%11.8% conv. - **delonghi filter**11K/yr-13.2%18.1% conv. - **delonghi filter replacement**8K/yr-36.6%14.1% conv. - **delonghi water filter for coffee machines**9K/yr+26.7%17.1% conv. - **delonghi magnifica evo water filter**11K/yr-40.3%17.0% conv. - **de longhi water filter**9K/yr-27.8%19.0% conv. - **delonghi rivelia water filter**3K/yr-18.3%15.0% conv. - **dlsc002**4K/yr-29.4%9.2% conv. - **delonghi coffee machine water filter**3K/yr-4.8%16.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/delonghi-water-filter/search-terms)
## **Top delonghi water filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£63K30%£126K45%£189K60%£252K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**De Longhi Water Filter DLSC002 (Pack of 1) White**De'Longhi**£6.55**4.7★54,566 rev](https://www.amazon.co.uk/dp/B00CXQ9GQ8) [2**Waterdrop Coffee Water Filter Replacement for DeLonghi Water Filter (4)**Waterdrop**£12.90**4.7★4,626 rev](https://www.amazon.co.uk/dp/B07FLW61PP) [3**Delonghi Water Filter DLSC002 (Pack of 3)**De'Longhi**£20.55**4.8★1,496 rev](https://www.amazon.co.uk/dp/B014DHANJS) [4**GOLDEN ICEPURE Coffee Machines Water Filter Compatible with DeLonghi DLSC002 SER3017 & 5513292811 De Longhi ECAM Esam ETAM BCO EC-Series 3 Pieces**GOLDEN ICEPURE**£10.45**4.6★5,480 rev](https://www.amazon.co.uk/dp/B07L68GYML) [5**6 Pack DLSC002 Water Filter for DeLonghi Coffee Machine**Caehomly**£15.41**4.7★678 rev](https://www.amazon.co.uk/dp/B0DWSQPD52)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mutital Coffee Machine Water Filter Replacement Compatible with DeLonghi ECAM Series Dinamica Cappuccino System Magnifica ETAM Autentica and Various Esam Models (4-Pack)**Mutital**£11.60**2,033 rev1y ago](https://www.amazon.co.uk/dp/B0F29KJD91) [**6 Pack DLSC002 Water Filter for DeLonghi Coffee Machine**Caehomly**£15.41**678 rev1y ago](https://www.amazon.co.uk/dp/B0DWSQPD52) [**4 Pack DLSC002 Water Filter for DeLonghi Coffee Machine**Caehomly**£11.80**678 rev1y ago](https://www.amazon.co.uk/dp/B0DWSKCMP3) [**Mutital 6-Pack Delonghi Coffee Machine Water Filter for Delonghi Replacement for ECAM Series Dinamica Cappuccino System Magnifica ETAM Autentica and Various Models from Esam (6)**Mutital**£16.31**2,033 rev1y ago](https://www.amazon.co.uk/dp/B0D9NV9HC2) [**Water Filter Softener Compatible with Delonghi ECAM Coffee Machines Dinamica Magnifica S Rivelia ETAM Authentica Esam DLSC002 Filter for Delonghi Coffee Machine**FILSWA**£15.36**2,756 rev2y ago](https://www.amazon.co.uk/dp/B0C7ZTVPPB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mutital Coffee Machine Water Filter Replacement Compatible with DeLonghi ECAM Series Dinamica Cappuccino System Magnifica ETAM Autentica and Various Esam Models (4-Pack)**Mutital**£11.60**4.7★**▲ 104%**](https://www.amazon.co.uk/dp/B0F29KJD91) [**Waterdrop Coffee Water Filter Replacement for DeLonghi Water Filter (6)**Waterdrop**£16.75**4.7★**▲ 53%**](https://www.amazon.co.uk/dp/B07FLW65XV) [**De Longhi Water Filter DLSC002 (Pack of 1) White**De'Longhi**£6.55**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B00CXQ9GQ8) [**Waterdrop Coffee Water Filter Replacement for DeLonghi Water Filter (4)**Waterdrop**£12.90**4.7★**— 7%**](https://www.amazon.co.uk/dp/B07FLW61PP) [**GOLDEN ICEPURE Coffee Machines Water Filter Compatible with DeLonghi DLSC002 SER3017 & 5513292811 De Longhi ECAM Esam ETAM BCO EC-Series (3 Count (Pack of 1))**GOLDEN ICEPURE**£10.59**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0855SNLK8)
**~~View all trending →~~**
## **What buyers say about delonghi water filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Good price”*
**Size-Overall**21%
*“Good fit”*
**Quality-Overall**17%
*“Original quality for cheap”*
**Filtration**10%
*“Lasts much longer than official water filters”*
**Advertised Vs Actual Product**6%
*“Does the job perfectly”*
**Assembly/Installation**5%
*“Easy to install”*
**Efficiency**3%
*“Works well”*
**Compatibility-Overall**2%
*“It's compatible with my delonghi coffee machine”*
**Ease Of Use**2%
*“Easy to use”*
**Ease Of Cleaning**2%
*“cleaned so I can enjoy my coffee”*
### **What buyers complain about **
**Filtration**18%
*“No idea if the filtration is as effective as the OEM filters”*
**Compatibility-Overall**14%
*“Not compatible with Magnifica s smart as described”*
**Value For Money**13%
*“Theres probably cheaper options out there”*
**Functionality-Overall**7%
*“my coffee machine didnt work”*
**Natural Resource Wastage**4%
*“Waste”*
**Certifications**4%
*“Good cheaper alternative to branded however not recognised by machine”*
**Size-Overall**4%
*“Did not fit la specialista delonghi coffee machine it goes in”*
**Ease Of Use**2%
*“did have a little difficulty seating it”*
**Instructions/User Manual/Troubleshooting**2%
*“Id recommend watching a YouTube video to set up rather than the instructions as there not the most helpful thing in the world”*
### **Top return reasons **
**Compatibility-Overall**36%
**Filtration**21%
**Size-Overall**15%
**Functionality-Overall**12%
**Advertised Vs Actual Product**6%
**Water Resistance**2%
**Leak-Proof**2%
**Quality-Overall**1%
**Product Condition**1%
**Durability**1%
## **Common questions**
- **Is delonghi water filter profitable to sell on Amazon United Kingdom?**
- The niche generates £420K/yr across 13 tracked products. 90-day search growth is -25.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the delonghi water filter niche?**
- 6 brands and 40 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in delonghi water filter?**
- Top complaints mined from reviews: Filtration, Compatibility-Overall, Value For Money. The return rate is 0.3%.
- **When does demand for delonghi water filter peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the delonghi water filter niche?**
- Listings span £6.55–£28.41; the average listing price is £14.69 (sweet spot $15–$100). The average incumbent carries 7,010 reviews — the moat a new listing must climb.
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