---
title: "Delonghi Kettle — £423K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/delonghi-kettle"
last_updated: "2026-07-31T21:33:17.541Z"
locale: en
meta:
description: "Niche score 45/100 · £423K/yr market · 292K searches/yr · £56.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £423K/yr market · 292K searches/yr · £56.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Delonghi Kettle — £423K/yr Amazon UK Niche (2026) - Flapen"
---
# **delonghi kettle**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 13Conversion 32Competition 57Returns 41Price range 84Avg price 91Brand share 0Review moat 57Quality gap 70
**Avg price**
**Great****£56.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£30.65–£111.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,219**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£423K**
£423K/yr · 292K searches
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-23.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, delonghi kettle is a £423K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **delonghi kettle market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£282K–£339K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#237**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **68%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**105**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 98%
**Open market**
**0%**
- De'Longhi95% - Brand New5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/delonghi-kettle/trend)
## **Top delonghi kettle search terms**
- **delonghi kettle**149K/yr-23.2%2.5% conv. - **delonghi kettle and toaster sets**46K/yr-21.5%0.9% conv. - **de longhi kettle**16K/yr-24.5%3.2% conv. - **de longhi kettle and toaster**16K/yr-33.6%1.4% conv. - **delonghi kettle and toaster**14K/yr-27.6%0.4% conv. - **kettle delonghi**12K/yr-11.6%2.7% conv. - **delonghi icona kettle**9K/yr-35.1%1.2% conv. - **delonghi kettle and toaster set**7K/yr-20.6%0.5% conv. - **delonghi toaster and kettle set**6K/yr-5.8%0.7% conv. - **delonghi kettles**7K/yr-10.4%1.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/delonghi-kettle/search-terms)
## **Top delonghi kettle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£21K10%£42K15%£63K20%£85K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DeLonghi Vintage Icona KBOV3001BG Kettle - Pastel Cream and mahogany finish (color may vary slightly due to photographic effects)**De'Longhi**£50.85**4.5★1,989 rev](https://www.amazon.co.uk/dp/B0083VURTC) [2**DeLonghi Brilliante Kettle anti-scale filter 1.7 Liters 360 swivel base KBJ3001BK Black**De'Longhi**£36.99**4.6★7,780 rev](https://www.amazon.co.uk/dp/B004ULOYCU) [3**DeLonghi DeLonghi Brillante KBJ3001W Kettle White**De'Longhi**£37.70**4.6★7,780 rev](https://www.amazon.co.uk/dp/B004ULOYCA) [4**DeLonghi Argento Flora KBX3016.BG Kettle with 1.7L Capacity 360 Swivel Base & cord storage Cream Beige**De'Longhi**£38.09**4.2★148 rev](https://www.amazon.co.uk/dp/B07B8MZH5J) [5**DeLonghi Argento Flora KBX3016.GR Kettle with 1.7L Capacity 360 Swivel Base & cord storage Green**De'Longhi**£36.46**4.0★154 rev](https://www.amazon.co.uk/dp/B079Q1J27P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DeLonghi Ballerina Seta Electric Kettle - Fast Boil Cordless Kettle with 1.7L Capacity 360 Swivel Base Removable Anti-Scale Filter Water Level Indicator 3000W Silk Cream (KBDS3001.CR)**De'Longhi**£38.66**0 rev3mo ago](https://www.amazon.co.uk/dp/B0F2NBBYWZ) [**DeLonghi Eclettica SpecialTea KBY3011.BG Classic Style Electric Kettle with Variable Temperature Control 40-100 Anti Scale Filter 360 Swivel Base Cord Storage 1.7L 3000W Blissful Beige**De'Longhi**£53.50**33 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMWLYMZ) [**DeLonghi Eclettica BPA Free Metal Kettle KBY3001.BG Customisable Design Rapid Boil Electric Kettle 1.7L Large Capacity Anti Scale Filter Swivel Base Cord Storage Stainless Steel 3000W Beige**De'Longhi**£42.58**199 rev2y ago](https://www.amazon.co.uk/dp/B0D8QQ89W1) [**DeLonghi Eclettica BPA Free Metal Toaster CTY4003.BG 4 Slot Toaster with Reheat and Defrost Functions Control Panels Progressive Browning Levels Pull Crumbs Trays Stainless Steel 1800W Beige**De'Longhi**£48.49**89 rev2y ago](https://www.amazon.co.uk/dp/B0D8QQFMWP) [**DeLonghi Distinta Titanium Electric Kettle KBIN3001.TB Water Kettle with 360 Swivel Base Water Level Indicator Cord Storage Anti-Scale Filter Detachable Lid 1.7 L 2000W Titanium Black**De'Longhi**£80.33**23 rev2y ago](https://www.amazon.co.uk/dp/B0CHYSBYJ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DeLonghi Ballerina Seta Electric Kettle - Fast Boil Cordless Kettle with 1.7L Capacity 360 Swivel Base Removable Anti-Scale Filter Water Level Indicator 3000W Silk Cream (KBDS3001.CR)**De'Longhi**£38.66**0.0★**▲ 395%**](https://www.amazon.co.uk/dp/B0F2NBBYWZ) [**DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Blue)**De'Longhi**£107.81**4.1★**▲ 90%**](https://www.amazon.co.uk/dp/B07CLP88XC) [**DeLonghi Argento Flora KBX3016 Kettle (3kW) and CTO4 4-Slice Toaster (1800W) (Beige)**De'Longhi**£107.04**4.4★**▲ 56%**](https://www.amazon.co.uk/dp/B07CKY56GZ) [**DeLonghi Eclettica SpecialTea KBY3011.BG Classic Style Electric Kettle with Variable Temperature Control 40-100 Anti Scale Filter 360 Swivel Base Cord Storage 1.7L 3000W Blissful Beige**De'Longhi**£53.50**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0FRMWLYMZ) [**DeLonghi Brilliante Kettle anti-scale filter 1.7 Liters 360 swivel base KBJ3001BK Black**De'Longhi**£36.99**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B004ULOYCU)
**~~View all trending →~~**
## **What buyers say about delonghi kettle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Bought this couple of years ago looks great totally reliable”*
**Design-Overall**12%
*“These are beautifully designed”*
**Color**10%
*“nice colour”*
**Toasting**9%
*“It delivers crisp”*
**Value For Money**6%
*“Great value”*
**Ease Of Use**6%
*“very easy to handle”*
**Temperature Control**5%
*“Nice looking kettle with a temperature control”*
**Size-Overall**4%
*“fits into our kitchen beautifully”*
**Shape/Style**4%
*“Appearance is good”*
**Advertised Vs Actual Product**3%
*“Does the job”*
### **What buyers complain about **
**Quality-Overall**17%
*“Poor quality”*
**Leak-Proof**16%
*“This kettle continually leaks”*
**Weight Heavy**9%
*“its very heavy so wouldnt be suitable for someone with bad hands”*
**Value For Money**9%
*“so I am guessing that they are seconds why they are a lot cheaper”*
**Heating**8%
*“it gets very hot to the touch”*
**Durability**7%
*“Broken in a year”*
**Cooking Experience**4%
*“it is slow to boil”*
**Comfort-Overall**4%
*“not comfy”*
**Design-Overall**3%
*“Serious design flaw”*
**Strength**3%
*“The on/off switch is very flimsy”*
### **Top return reasons **
**Color**26%
**Leak-Proof**17%
**Functionality-Overall**8%
**Quality-Overall**7%
**Material Quality**5%
**Size-Overall**5%
**Product Condition**4%
**Heating**3%
**Toasting**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is delonghi kettle profitable to sell on Amazon United Kingdom?**
- The niche generates £423K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the delonghi kettle niche?**
- 2 brands and 105 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in delonghi kettle?**
- Top complaints mined from reviews: Quality-Overall, Leak-Proof, Weight Heavy. The return rate is 3.7%.
- **When does demand for delonghi kettle peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the delonghi kettle niche?**
- Listings span £30.65–£111.19; the average listing price is £56.44 (sweet spot $15–$100). The average incumbent carries 1,219 reviews — the moat a new listing must climb.
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