---
title: "Dehumidifier — £15.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dehumidifier"
last_updated: "2026-07-31T20:41:44.590Z"
locale: en
meta:
description: "Niche score 67/100 · £15.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · £15.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dehumidifier — £15.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **dehumidifier**
**Worth a look**
Shows a $15.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 0Conversion 46Competition 84Returns 93Price range 58Avg price 92Brand share 89Review moat 32Quality gap 75
**Market size**
**Incredible****£15.6M**
£15.6M/yr · 8.1M searches
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£52.30**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£6.01–£151.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,294.54**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-50.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, dehumidifier is a £15.6M/yr Amazon United Kingdom market (8.1M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dehumidifier market data**
- **Units sold / yr**
- **250K–300K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£13.1M–£15.7M**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **91%**
- **Out of stock**
- **22.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**46%**
Top 20: 84%
**Top-5 click share**
**31%**
Top 20: 67%
**Open market**
**50%**
- Pro Breeze16% - ANSIO10% - EasyAcc8% - AEOCKY7% - TOIOVCU5% - AROEVE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.2% search growth over the last 90 days.
900K700KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/dehumidifier/trend)
## **Top dehumidifier search terms**
- **dehumidifier**4.8M/yr-48.2%2.2% conv. - **dehumidifiers for home**1.8M/yr-58.5%2.5% conv. - **dehumidifier for bedroom**310K/yr-28.3%2.2% conv. - **dehumidifiers**270K/yr-44.9%2.4% conv. - **dehumidifier and air purifier**82K/yr-13.2%0.1% conv. - **small dehumidifier**123K/yr-64.6%1.6% conv. - **de humidifier**49K/yr-5.7%2.7% conv. - **bathroom dehumidifier**70K/yr-48.3%1.7% conv. - **dehumidifier for bathroom**69K/yr-50.8%2.5% conv. - **mini dehumidifier**76K/yr-58.2%1.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/dehumidifier/search-terms)
## **Top dehumidifier products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£467K6%£934K9%£1.4M12%£1.9M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ANSIO Dehumidifier Disposable Pack of 10 Room Moisture Absorber Condensation Remover De Humidifiers for Damp Mould in Home Bathroom Window House Kitchen Wardrobe Bedroom Interior Moisture Traps**ANSIO**£8.74**4.3★50,413 rev](https://www.amazon.co.uk/dp/B015AOGP1S) [2**EasyAcc 1200ml Electric Dehumidifier with Ultra Quiet & Auto Shut off 7 Colorful LED Portable Mini Dehumidifier for Wardrobe Bathroom Closet RV Bedroom Garage - White**EasyAcc**£33.34**4.3★5,826 rev](https://www.amazon.co.uk/dp/B0B1J1GG9T) [3**AEOCKY 25L/D Dehumidifier for Home Smart Drying Mode 2.7L Tank**AEOCKY**£106.32**4.7★6,278 rev](https://www.amazon.co.uk/dp/B0FJ22KTL8) [4**Pro Breeze Osmo Dehumidifier - Silent & Refillable Moisture Absorber for Damp & Condensation at Home Bedroom Wardrobe - Bathroom Mould Remover with 700g Refillable Tablet - White**Pro Breeze**£19.06**4.2★1,211 rev](https://www.amazon.co.uk/dp/B0DRPC5RL7) [5**PureMate1400ml Electric Dehumidifier with Ultra Quiet & Auto Shut off 7 Colorful LED Portable Mini Dehumidifier for Damp Mould Moisture in Home for Wardrobe Bathroom Bedroom Garage**PureMate**£27.56**4.2★1,400 rev](https://www.amazon.co.uk/dp/B0G2SS4XXZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dehumidifiers for Home Dehumidifier 360ML/Day Quiet Portable Dehumidifier for Bedroom Drying Clothes Wardrobe Bathment with 3 Modes Timer Water Tank Auto Defrost**TOIOVCU**£32.52**14 rev3mo ago](https://www.amazon.co.uk/dp/B0GXDDXKVL) [**Dehumidifiers for Home Dehumidifier for Bedroom with 2.2L/77oz Water Tank Smart Defrost Auto-Off Quiet Small Dehumidifier for Bathroom Touch Control Dehumidifiers for Drying Clothes RV (Milky White)**CoamoTrail**£44.84**47 rev3mo ago](https://www.amazon.co.uk/dp/B0GBW8QSCG) [**Dehumidifier 1800ML Dehumidifiers for Home Auto Shut off & Defrost Small Dehumidifier for Bedroom with Sleep Mode|7 Colorful LED|6/12/24H Timer Dehumidifiers for Drying Clothes Bathroom(660ML/24H)**Aetherium**£40.65**72 rev3mo ago](https://www.amazon.co.uk/dp/B0GVN4F5TD) [**Dehumidifiers for Home Damp 2800ML Quite Dehumidifiers for Bedroom Portable Bathroom Dehumidifier 24H Timer Automatic Shutoff 7 Colorful LED Small Dehumidifier for Drying Clothes900ML/24H**MaidellAir**£54.21**49 rev7mo ago](https://www.amazon.co.uk/dp/B0FVSPYV2C) [**Houszy Dehumidifier for Bedroom Semiconductor 2.2L Quiet Sleep Mode Timer**HOUSZY**£35.84**21 rev8mo ago](https://www.amazon.co.uk/dp/B0FZVLMCTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dehumidifier 2500ML Dehumidifiers for Home Quiet Dehumidifiers for Drying Clothes with Drainage Hose Auto-Defrost|LED Light|Auto-off Bathroom Dehumidifier for Basement Wardrobe Garage RV**CosmartAir**£48.06**3.7★**▲ 550%**](https://www.amazon.co.uk/dp/B0GVM57V61) [**Dehumidifiers for Home Damp 2800ML Quite Dehumidifiers for Bedroom Portable Bathroom Dehumidifier 24H Timer Automatic Shutoff 7 Colorful LED Small Dehumidifier for Drying Clothes900ML/24H**MaidellAir**£54.21**3.6★**▲ 546%**](https://www.amazon.co.uk/dp/B0FVSPYV2C) [**Dehumidifiers for Home Dehumidifier for Bedroom with 2.2L/77oz Water Tank Smart Defrost Auto-Off Quiet Small Dehumidifier for Bathroom Touch Control Dehumidifiers for Drying Clothes RV (Milky White)**CoamoTrail**£44.84**4.5★**▲ 542%**](https://www.amazon.co.uk/dp/B0GBW8QSCG) [**Dehumidifiers for Home Dehumidifier 360ML/Day Quiet Portable Dehumidifier for Bedroom Drying Clothes Wardrobe Bathment with 3 Modes Timer Water Tank Auto Defrost**TOIOVCU**£32.52**3.7★**▲ 539%**](https://www.amazon.co.uk/dp/B0GXDDXKVL) [**Dehumidifier 1800ML Dehumidifiers for Home Auto Shut off & Defrost Small Dehumidifier for Bedroom with Sleep Mode|7 Colorful LED|6/12/24H Timer Dehumidifiers for Drying Clothes Bathroom(660ML/24H)**Aetherium**£40.65**4.5★**▲ 509%**](https://www.amazon.co.uk/dp/B0GVN4F5TD)
**~~View all trending →~~**
## **What buyers say about dehumidifier**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good Price”*
**Quality-Overall**17%
*“Excellent product”*
**Ease Of Use**9%
*“Easy to operate”*
**Efficiency**8%
*“the machine is perfect for purpose”*
**Advertised Vs Actual Product**8%
*“Just what I needed”*
**Size-Overall**4%
*“good size for any room”*
**Moist/Dry**3%
*“Best value around helps keep the moisture down”*
**Compactness**3%
*“Small and compact unit”*
**Strength**2%
*“very powerful for it size”*
**Ease Of Cleaning**1%
*“Filters easy to rinse”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Did not work”*
**Size-Overall**9%
*“Big”*
**Value For Money**9%
*“a bit pricey at £68.99. This item was selling for £50.99 when I requested it”*
**Durability**9%
*“Broke after a few uses”*
**Quality-Overall**7%
*“Rubbish product”*
**Water Resistance**5%
*“because it wasn't getting any water”*
**Leak-Proof**4%
*“Also leaks easily”*
**Ease Of Use**2%
*“Not useable”*
**Instructions/User Manual/Troubleshooting**2%
*“Awful instructions”*
**Advertised Vs Actual Product**2%
*“Pictures very deceiving”*
### **Top return reasons **
**Functionality-Overall**33%
**Size-Overall**21%
**Water Resistance**5%
**Strength**4%
**Advertised Vs Actual Product**4%
**Leak-Proof**3%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Heating**2%
## **Common questions**
- **Is dehumidifier profitable to sell on Amazon United Kingdom?**
- The niche generates £15.6M/yr across 56 tracked products. 15 of 21 products launched in the last 360 days are still selling. 90-day search growth is -50.2%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the dehumidifier niche?**
- 40 brands and 103 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in dehumidifier?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Value For Money. The return rate is 1.1%.
- **When does demand for dehumidifier peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.3× the quietest.
- **What does it cost to enter the dehumidifier niche?**
- Listings span £6.01–£151.68; the average listing price is £52.30 (sweet spot $15–$100). The average incumbent carries 3,295 reviews — the moat a new listing must climb.
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