---
title: "Trend — dehumidifier 20l - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dehumidifier-20l/trend"
last_updated: "2026-07-31T17:30:01.705Z"
locale: en
meta:
  description: "Niche score 50/100 · £368K/yr market · 159K searches/yr. Soft demand (-64.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £368K/yr market · 159K searches/yr. Soft demand (-64.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dehumidifier 20l - Flapen"
---

# **dehumidifier 20l**

**Worth a look**

Shows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-64.3% this quarter) keeps it on the watch list.

Market size 54Growth 0Conversion 28Competition 78Returns 67Price range 30Avg price 74Brand share 86Review moat 71Quality gap 35

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Avg price**

**Good****£103.48**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****645.76**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£368K**

£368K/yr · 159K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£56.90–£198.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-64.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")