---
title: "Dehumidifier 12l — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/dehumidifier-12l"
last_updated: "2026-07-31T19:47:20.101Z"
locale: en
meta:
description: "Niche score 44/100 · £54K/yr market · 91K searches/yr · £73.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £54K/yr market · 91K searches/yr · £73.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dehumidifier 12l — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **dehumidifier 12l**
**Skip it**
Soft demand (-68.3% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 10Competition 77Returns 50Price range 59Avg price 85Brand share 86Review moat 62Quality gap 50
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£73.35**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****1,023.03**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£33.34–£146.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£54K**
£54K/yr · 91K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-68.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, dehumidifier 12l is a £54K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dehumidifier 12l market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£183K–£220K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#185**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **91%**
- **Out of stock**
- **35.9%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**49%**
Top 20: 93%
**Top-5 click share**
**38%**
Top 20: 85%
**Open market**
**46%**
- TOIOVCU13% - Nyxi12% - HOMCOM9% - Pro Breeze8% - TANNESS7% - Devola5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -68.3% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/dehumidifier-12l/trend)
## **Top dehumidifier 12l search terms**
- **dehumidifier 12l**41K/yr-66.1%1.7% conv. - **12l dehumidifier**33K/yr-70.9%2.0% conv. - **dehumidifiers for home 12l**5K/yr-61.0%1.7% conv. - **12l dehumidifiers for home**5K/yr-66.0%1.8% conv. - **12 litre dehumidifier**7K/yr-77.3%1.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/dehumidifier-12l/search-terms)
## **Top dehumidifier 12l products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dehumidifier 12L Dehumidifiers for Home Damp with 1-24H Auto-off Timer Humidity Setting Drainage Hose Quiet Dehumidifiers for Laundry Drying Ideal for Bedroom/Basement Auto Defrost Low Energy**TOIOVCU**£69.70**4.5★89 rev](https://www.amazon.co.uk/dp/B0FT2X8116) [2**Nyxi 12L Per Day Dehumidifier Digital Humidity Sensor Powerful Laundry Drying Auto-Off 24hrs Timer Continues Drainage Removes Condensation Humidity Damp Moisture Ideal for Homes Offices**Nyxi**£59.32**4.2★29 rev](https://www.amazon.co.uk/dp/B0DV5GVBPD) [3**Tanness 12L Dehumidifier for Home with Digital Humidity Display Sleep Mode Continuous Drainage - Perfect for Drying Clothes Bedroom Basement 24H Timer Quiet Operation**TANNESS**£56.94**4.6★491 rev](https://www.amazon.co.uk/dp/B0CGDV8MCY) [4**HOMCOM 12L/Day Dehumidifier with 2L Water Tank Laundry Drying 24H Timer**HOMCOM**£60.08**4.6★188 rev](https://www.amazon.co.uk/dp/B09PRGVXZV) [5**Nyxi 12L Dehumidifier with Digital Humidity Display Sleep Mode Clothes Laundry Drying Continues Drainage 24 Hrs Timer Removes Condensation Damp Moisture Ideal for Homes Offices Basements**Nyxi**£64.40**4.5★253 rev](https://www.amazon.co.uk/dp/B0BS1RF2Y6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dehumidifiers for Home 12L/Day Continuous Drainage Dehumidifier with Humidity Display 3 Working Modes 24H Timer Quiet Compression Dehumidifier for Drying Clothes Basement Apartment**PIAZCEW**£71.37**29 rev5mo ago](https://www.amazon.co.uk/dp/B0FT119Y6L) [**Houszy Dehumidifier for Bedroom 12L Quiet Compressor Humidity Display Timer**HOUSZY**£53.73**11 rev8mo ago](https://www.amazon.co.uk/dp/B0FZVCJ19Z) [**EcoNour 12L/Day Smart WiFi Dehumidifier for Home with Auto-Humidity Sensor LED Display Quiet 24-Hour Timer & Continuous Drainage Laundry Drying Child Lock Protection for Home Bedroom**EcoNour**£63.29**213 rev9mo ago](https://www.amazon.co.uk/dp/B0FY38DJS3) [**Dehumidifier 12L Dehumidifiers for Home Damp with 1-24H Auto-off Timer Humidity Setting Drainage Hose Quiet Dehumidifiers for Laundry Drying Ideal for Bedroom/Basement Auto Defrost Low Energy**TOIOVCU**£69.70**89 rev10mo ago](https://www.amazon.co.uk/dp/B0FT2X8116) [**Olsen & Smith 12L/Day Quiet Dehumidifier for Home**Olsen & Smith**£65.33**66 rev10mo ago](https://www.amazon.co.uk/dp/B0FPFMWWS2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nyxi 12L Per Day Dehumidifier Digital Humidity Sensor Powerful Laundry Drying Auto-Off 24hrs Timer Continues Drainage Removes Condensation Humidity Damp Moisture Ideal for Homes Offices**Nyxi**£59.32**4.2★**▲ 503%**](https://www.amazon.co.uk/dp/B0DV5GVBPD) [**Dehumidifiers for Home 12L/Day Continuous Drainage Dehumidifier with Humidity Display 3 Working Modes 24H Timer Quiet Compression Dehumidifier for Drying Clothes Basement Apartment**PIAZCEW**£71.37**4.5★**▲ 374%**](https://www.amazon.co.uk/dp/B0FT119Y6L) [**Dehumidifier 12L Dehumidifiers for Home Damp with 1-24H Auto-off Timer Humidity Setting Drainage Hose Quiet Dehumidifiers for Laundry Drying Ideal for Bedroom/Basement Auto Defrost Low Energy**TOIOVCU**£69.70**4.5★**▲ 348%**](https://www.amazon.co.uk/dp/B0FT2X8116) [**Nyxi 12L Dehumidifier with Digital Humidity Display Sleep Mode Clothes Laundry Drying Continues Drainage 24 Hrs Timer Removes Condensation Damp Moisture Ideal for Homes Offices Basements**Nyxi**£64.40**4.5★**▲ 254%**](https://www.amazon.co.uk/dp/B0BS1RF2Y6) [**HOMCOM 12L/Day Dehumidifier with 2L Tank for Home Damp Laundry**HOMCOM**£54.84**4.5★**▲ 243%**](https://www.amazon.co.uk/dp/B09PV42389)
**~~View all trending →~~**
## **What buyers say about dehumidifier 12l**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Value For Money**18%
*“Good Price”*
**Ease Of Use**12%
*“easy to operate”*
**Efficiency**8%
*“the machine is perfect for purpose”*
**Advertised Vs Actual Product**6%
*“As described”*
**Size-Overall**4%
*“Excellent size”*
**Compactness**4%
*“I particularly like that it saves us some space”*
**Strength**2%
*“For its small size it is very powerful”*
**Ease Of Cleaning**2%
*“Its also straightforward to empty and maintain”*
**Noise Level**2%
*“Fairly quiet”*
### **What buyers complain about **
**Durability**16%
*“Broke after 2 months”*
**Size-Overall**11%
*“the container is too smaller”*
**Functionality-Overall**7%
*“Then the unit didn't work”*
**Quality-Overall**6%
*“made me question the quality control”*
**Leak-Proof**6%
*“does drip a little bit whilst doing so”*
**Value For Money**4%
*“Its a pricey”*
**Instructions/User Manual/Troubleshooting**4%
*“Awful instructions”*
**Water Resistance**3%
*“its sucked about 150ml of water in”*
**Smell**2%
*“bedtime didnt smell like a harbour any more”*
**Ease Of Use**2%
*“too complicated for whats needed”*
### **Top return reasons **
**Functionality-Overall**32%
**Size-Overall**20%
**Water Resistance**5%
**Strength**4%
**Heating**3%
**Leak-Proof**3%
**Advertised Vs Actual Product**3%
**Noise Level**2%
**Value For Money**2%
**Instructions/User Manual/Troubleshooting**2%
## **Common questions**
- **Is dehumidifier 12l profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 33 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -68.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dehumidifier 12l niche?**
- 26 brands and 40 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in dehumidifier 12l?**
- Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 3.0%.
- **When does demand for dehumidifier 12l peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 15.0× the quietest.
- **What does it cost to enter the dehumidifier 12l niche?**
- Listings span £33.34–£146.25; the average listing price is £73.35 (sweet spot $15–$100). The average incumbent carries 1,023 reviews — the moat a new listing must climb.
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