---
title: "Defrosting Tray — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/defrosting-tray"
last_updated: "2026-07-31T20:43:22.580Z"
locale: en
meta:
description: "Niche score 40/100 · £67K/yr market · 121K searches/yr · £10.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £67K/yr market · 121K searches/yr · £10.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Defrosting Tray — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **defrosting tray**
**Skip it**
Soft demand (-45.5% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 2Conversion 61Competition 24Returns 97Price range 18Avg price 38Brand share 53Review moat 75Quality gap 58
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****516.15**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.56**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£5.62–£17.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£67K**
£67K/yr · 121K searches
**Growth**
**Bad****-45.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, defrosting tray is a £67K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **defrosting tray market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£84K–£106K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **28.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**20%**
- mwellewm32% - andrew james18% - Homiely8% - ZMREN8% - VonShef7% - Kssvzz7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.5% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/defrosting-tray/trend)
## **Top defrosting tray search terms**
- **defrosting board**61K/yr-43.2%5.7% conv. - **defrosting tray**28K/yr-44.4%4.5% conv. - **defrosting plate**7K/yr-15.4%5.4% conv. - **meat defrosting tray**4K/yr-14.1%4.3% conv. - **thawing board defrosting**5K/yr-61.5%4.7% conv. - **defrost tray**4K/yr-27.9%4.4% conv. - **defrosting trays**5K/yr-59.6%2.3% conv. - **defrost board**3K/yr-59.0%3.6% conv. - **defrosting tray fast thawing of frozen food**4K/yr-91.6%9.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/defrosting-tray/search-terms)
## **Top defrosting tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)**mwellewm**£10.21**4.4★299 rev](https://www.amazon.co.uk/dp/B0D6FXSY63) [2**Andrew James Defrost Tray Thaw Board Plate | Up to 5 Times Faster Defrosting for Meat and Frozen Foods | No Electricity Required (Tray)**andrew james**£12.03**4.5★1,651 rev](https://www.amazon.co.uk/dp/B00UZ9L3XE) [3**Homiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)**Homiely**£9.93**4.2★28 rev](https://www.amazon.co.uk/dp/B0FPRM945K) [4**ZMREN Defrosting Plate Defrosting Tray Thaw Board Plate fast defrosting tray for fish meat poultry or anything else that is frozen (29.5 x 21 x 0.2 cm)**ZMREN**£8.14**4.4★608 rev](https://www.amazon.co.uk/dp/B0B4GZ5T1H) [5**VonShef Defrosting Tray Large Aluminium Meat Thaw Plate with Grooves & Spill-Proof Silicone Border Defrosting Board Kitchen Accessories for fast Thawing Frozen Foods 35cm x 20cm**VonShef**£11.50**4.4★1,359 rev](https://www.amazon.co.uk/dp/B017WDEBNO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Homiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)**Homiely**£9.93**28 rev3mo ago](https://www.amazon.co.uk/dp/B0FPRM945K) [**Defrosting Tray Defrosting Board with Hole for Easily Hanging Meat Thawer Fast Thawing Of Frozen Food No Electricity Required No Chemicals No Microwave**Eophmi**£5.62**23 rev1y ago](https://www.amazon.co.uk/dp/B0F444D4Z2) [**4-in-1 Miracle Melt Defrosting Board & Chopping Board - Dual-Side Aluminum Alloy Fast Thawing Tray with Grater Built-in Knife Sharpener and Hanging Handle (Food-Grade Safe)**Zoyrin**£9.68**56 rev1y ago](https://www.amazon.co.uk/dp/B0F18J948F) [**21x 31.1cm Melt Defrosting Board Double Sided Defrosting Tray Rapid Thawing Multifunctional Board Fast Thaw Plate Cutting Board with Knife Sharpener Spice Grater for Home Kitchen**TOPCZY**£7.98**47 rev1y ago](https://www.amazon.co.uk/dp/B0DXVK3MCM) [**4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)**mwellewm**£10.21**299 rev2y ago](https://www.amazon.co.uk/dp/B0D6FXSY63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Homiely Defrosting Tray - Fast Thawing tray Defrosting Board and plate for Frozen Meat Chicken Defrost thaw plate (Tray with 4 red corners)**Homiely**£9.93**4.2★**▲ 82%**](https://www.amazon.co.uk/dp/B0FPRM945K) [**4 in 1 Defrosting Board Plastic Thaw Cutting Boards Miracle Melt Defrost Tray for Kitchen Chopping Meat Food(M 12.2x8.3x0.35 Inches)**mwellewm**£10.21**4.4★**▲ 81%**](https://www.amazon.co.uk/dp/B0D6FXSY63) [**ZMREN Defrosting Plate Defrosting Tray Thaw Board Plate fast defrosting tray for fish meat poultry or anything else that is frozen (29.5 x 21 x 0.2 cm)**ZMREN**£8.14**4.4★**▲ 81%**](https://www.amazon.co.uk/dp/B0B4GZ5T1H) [**21x 31.1cm Melt Defrosting Board Double Sided Defrosting Tray Rapid Thawing Multifunctional Board Fast Thaw Plate Cutting Board with Knife Sharpener Spice Grater for Home Kitchen**TOPCZY**£7.98**4.6★**▲ 65%**](https://www.amazon.co.uk/dp/B0DXVK3MCM) [**Defrosting Tray Defrost Plate Thaws Rapid Defrost Tray Quick Defrost Board Faster Defrosting Frozen Food Defrosting Plate Aluminium Meat Board for Home Kitchen Cooking 30*20CM**Semazz**£8.14**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B0D59B1MXD)
**~~View all trending →~~**
## **What buyers say about defrosting tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**28%
*“like it works”*
**Quality-Overall**14%
*“Excellent product”*
**Heating**13%
*“Brilliant to use & fast defrosting”*
**Efficiency**11%
*“Does work”*
**Ease Of Cleaning**8%
*“Easy clean”*
**Ease Of Use**6%
*“Easy to use”*
**Time Taken**3%
*“only took about half hour very pleased”*
**Size-Overall**3%
*“.does exactly what it's supposed to, good size”*
**Gifting Purpose**3%
*“Gift”*
**Value For Money**2%
*“It works & is reasonably priced”*
### **What buyers complain about **
**Quality-Overall**14%
*“Not as good as it makes out”*
**Functionality-Overall**14%
*“Did not work”*
**Paint Quality**10%
*“Very poor quality coating”*
**Durability**10%
*“it degrades very quickly”*
**Size-Overall**7%
*“Smaller than expected”*
**Leak-Proof**5%
*“didnt have surround so sometimes leaked this one doesnt so pretty good”*
**Ease Of Use**5%
*“come off very easily”*
**Thickness**5%
*“Quite thin”*
**Heating**5%
*“the heating wasn't on”*
**Grip**2%
*“Only gripe is the little corners fall off”*
### **Top return reasons **
**Size-Overall**30%
**Functionality-Overall**21%
**Defective Material/Parts**9%
**Heating**5%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**4%
**Strength**4%
**Leak-Proof**4%
**Scratch Resistance**3%
**Product Condition**3%
## **Common questions**
- **Is defrosting tray profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the defrosting tray niche?**
- 12 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in defrosting tray?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Paint Quality. The return rate is 0.6%.
- **When does demand for defrosting tray peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the defrosting tray niche?**
- Listings span £5.62–£17.05; the average listing price is £10.56 (sweet spot $15–$100). The average incumbent carries 516 reviews — the moat a new listing must climb.
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